Search Engine Land

JANUARY 30, 2024

Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Landing pages : If your landing pages aren’t converting, begin A/B testing them. Run the test. Their opinions can easily sway prospects.

A/B testing 105

A/B testing UX Intrinsic Trust 105

ConversionXL

JUNE 27, 2016

It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests. Find quick wins / fixes and future A/B test ideas. Is the UX awful? Web analytics analysis is a big part of that. Conclusion.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

SaaStr

MARCH 20, 2023

They want to focus on the product, then on the funnel, A/B testing, optimization, SEO, SEM, etc. Learn your prospects’ business processes in detail, and how your product enhances them. It’s not just about your fabulous UI/UX. But, you’re going to have to hustle. Really, really hustle.

A/B testing 122

A/B testing UX Sales Meeting 122

ConversionXL

JUNE 30, 2019

and you can definitely use it for UX and conversion optimization , too. There’s a great deal to be gained from thorough, regular competitive analysis—usability insights, design advantages, a more convincing value proposition , and of course, ideas for testing. Free UX & Usability course. By Karl Gilis. I agree to get emails.

UX 126

UX X-functional A/B testing User Experience 126

Martech

NOVEMBER 6, 2023

If your prospects are not interested, ask why and review their pain points. Chances are that a prospect just needs more time. Refine targeting, focus on buying personas’ pain points, and conduct A/B tests to ensure you connect with the actual decision-makers, not just high-ranking titles. What can you do?

Appointment 130

Appointment UX Objectives and Key Results Gambling 130

ConversionXL

MAY 11, 2017

– and you can definitely use it for UX and conversion optimization, too. A recent competitive UX benchmark conducted by CXL Institute. Jaime Levy , UX Strategist and Author, suggests also looking at content types, personalization features, and community features on competitors’ websites. Image Source.

UX 131

UX User Experience Cross-sell A/B testing 131

Heinz Marketing

MAY 6, 2021

Prospects are still looking for that human connection, which can’t be provided if every message is the same and sounds robotic. Instead it should enhance the process in certain aspects, leaving more time for reps to customize their outreach, specific to the prospect. Manages all prospecting activities in one place.

B2B 119

B2B A/B testing UX Sales 119

ConversionXL

FEBRUARY 19, 2016

And recent trends have placed on page UX factors higher in importance that old factors like keyword density. Even if you look at it from a high level, there shouldn’t be an inherent conflict between SEO and testing. Google has its own testing tool. Google runs A/B tests. URL and content duplication.

A/B testing 91

A/B testing Growth UX User Experience 91

Martech

MARCH 7, 2023

by ensuring they are visible or providing guidance for A/B testing of email subject lines and landing page UX. Understanding — and speaking to — prospective customers’ pain points isn’t just for the business development, account executive and customer success folks. That makes things easier for everyone.

Product 103

Product Hospitality A/B testing UX 103

Hubspot

JUNE 21, 2019

Knowing how your users are interacting with your site is key to understanding where there are UX issues and design problems. VWO A/B testing. Testing different elements of your site, from headlines and images to CTAs and messaging, is key to improving your marketing strategy over time. Image Source. Image Source.

A/B testing 101

A/B testing X-functional Lead generation UX 101

ConversionXL

JUNE 8, 2017

Having worked as a consultant at an A/B testing and personalization software company, I’ve seen many personalization efforts getting stuck in the weeds. Potentially, every interaction with the customer or the prospect can be personalized to a point. As often, it’s more of a people problem than a technology problem.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

ConversionXL

AUGUST 30, 2018

Nor, even for experts, is cajoling executives into culture change possible: “I’ve been pitching our services for 23 years and I’ve never once successfully convinced an executive of anything,” writes UX and design expert Jared Spool. Good UX can help with each of those things. A “braided” approach to UX and design.

UX 111

UX User Experience Non-Profits A/B testing 111

ConversionXL

NOVEMBER 14, 2013

Among other things they conducted 240 A/B tests that resulted in a 49% increase in donation conversion (that was more than $80 million extra cash). You create optimized versions (treatments) for various pages using your findings and your know-how about design, UX, psychology and so on. A while ago we were talking to a prospect.

A/B testing 123

A/B testing Conversion UX Campaign 123

Sales Pop!

AUGUST 24, 2022

Start by identifying your prospects’ main pain point and connecting it with the values your benefits offer. A call to action is a crucial element of UX and UCD. Noticeable CTAs should be situated above the fold so that they’re visible even if your prospects don’t scroll down. Pay Attention to Your CTAs. Actionable wording.

User Experience 130

User Experience A/B testing UX Start-ups 130

ConversionXL

AUGUST 4, 2020

Access to a team with skills that include scientific experimentation, UX, copywriting , consumer psychology , statistics , data analysis, coding, research methodologies, change management, and design. Is there any feedback collected from prospective candidates? If you already have a working A/B testing tool , you can start A/B testing.

A/B testing 117

A/B testing Objectives and Key Results Education SQL 117

ConversionXL

OCTOBER 15, 2015

A $40 pricing plan might sound like a lot on its own, but using an anchor can help you put things into perspective for prospects.” (via Ask someone else, someone less informed, to think about the UX and design. Craft emotional copy, use emotional design / UX, create an emotionally persuasive call to action. via Unbounce).

Conversion 132

Conversion A/B testing Niche UX 132

Hubspot

JULY 28, 2016

A marketer’s job is to recognize their prospects’ intent, nurture them through their education and evaluation stages and deliver high quality leads to their sales team so they can close the deal. Live Chat as a Smarketing Tool. 99% of first time website visitors are not ready to buy. 2) SnapEngage : Proactive Chat on 404 Page.

A/B testing 75

A/B testing Objectives and Key Results UX Clients 75

ConversionXL

NOVEMBER 19, 2015

We as designers, founders, UX & UI professionals and creators need to take a stance against Dark Patterns.” Testimonials work more often than not in A/B tests (at least the trustworthy ones), but they’re not all done ethically. ” The holy grail of dark patterns examples is at darkpatterns.org.

Technique 128

Technique A/B testing UX Commission 128

Sales Hacker

FEBRUARY 12, 2021

Chat with prospects in real-time using Conversations. It includes marketing automation, custom dashboards, lead scoring, and A/B testing, plus other advanced features like sales playbooks, sales enablement content, advanced forecasting, and AI-driven insights. Use custom objects to create complex reports.

CRM 117

CRM Territory Price E-commerce 117

ConversionXL

SEPTEMBER 18, 2019

Some 44% of companies spend more than $10,000 a year on A/B testing products alone—many spend far more.). Before you jump on a call with prospective agencies: Figure out your budget and needs; Compile your own testing history and customer research. Two major red flags from a prospective agency?

Process 94

Process Objectives and Key Results A/B testing Referrals 94

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). But it’s just as important to stay on top of things while you’re running your A/B test experiments.

Conversion 131

Conversion Healthcare E-commerce Networking 131

PandaDoc

NOVEMBER 2, 2022

Below, you’ll find a detailed, step-by-step guide to creating a winning cold email strategy that not only helps you reach prospective clients’ inboxes but also makes them reach back to you. Find out what your prospective lead really wants — or wants to escape from — to offer a tailored solution. Let’s proceed!

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

ConversionXL

AUGUST 26, 2016

Investing in a multi-disciplinary team (either internal or through an agency) to harness their skills and experiences, with the tools and technology being used as simple a way to execute A/B tests. Test results and learnings aren’t shared with people from across the business – mainly with there not being any. Business leader.

A/B testing 66

A/B testing Strategize Clients Education 66

Capterra Sales & Marketing Software

DECEMBER 17, 2021

Great academy to learn how to take good advantage of all the features” — Small business, real estate, marketing and sales director “It has great design and an incredible UX. A/B testing. Things are simple and easily accessible” — Small business, education management, marketing manager. SharpSpring from Constant Contact.

Real Estate 97

Real Estate Price Campaign CRM 97

Hubspot

FEBRUARY 15, 2016

1) Use it to polish interactions with prospects and customers. Macaitis uses NPS to polish every interaction prospects and customers have with Slack, taking a holistic view of UX that includes not just customer service and sales, but things like online ads and their legal terms of service. 4 Interesting Ways to Use NPS Data.

Promote 53

Promote UX A/B testing Cross-sell 53

ConversionXL

SEPTEMBER 2, 2016

User or customer interviews can help you with the design of… A/B tests and experiments. Using user research to run smarter tests, design better sites and build better products is more complex than that. via UX Magazine). via UX Magazine). Why Interviewing Users Isn’t What You Think It Is. That’s hard.

A/B testing 57

A/B testing Objectives and Key Results Consult UX 57

Martech

FEBRUARY 25, 2022

The platform components are: HubSpot Marketing Hub: Includes tools for lead capture and management, scoring, nurturing, analytics, A/B testing, blogging, content management, social monitoring and publishing, email marketing and paid advertising. Scoring systems can be tested as well as segmented in a customer’s database.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Hubspot

MARCH 10, 2016

1) A/B Testing. Learn how to run A/B tests here.). Inbound marketing refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention. 91) User Experience (UX). 99 Marketing Terms to Improve Your Marketing Vocabulary. 2) Analytics. 50) Lead Nurturing.

Networking 78

Networking Engineering Non-Profits Follow-up 78

ConversionXL

SEPTEMBER 10, 2019

It directly impacts the company, is fairly autonomous, works great with a few high-caliber folks, and involves a ton of A/B tests. And the most common type of work I’ve done with my growth teams is using A/B tests to optimize an existing funnel. Version B still has a decent chance of winning.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

JUNE 26, 2018

Unless you have the (wo)manpower, free time, and capital to individually build a personal relationship with each one of your prospects and customers, email should be your best marketing friend. Brand Awareness: Keep your company and your services top-of-mind for the moment when your prospects are ready to engage. Make a Schedule.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

OCTOBER 6, 2015

It’s so easy (and effective) for a blogger to write a post of 101 conversion optimization tips or 150 A/B tests to run right now. Of course, these articles are b t. No Room For Spaghetti Testing. Even if you tried to test the 100 tactics one by one, you’ll find that you’re wasting time. User testing.

Conversion 114

Conversion A/B testing Objectives and Key Results Non-Profits 114

ConversionXL

MAY 12, 2016

You are so closer to your design, your content, really everything about your business than any customer or prospect. Josh suggests focusing on the fundamentals, looking for something simple and skeletal… Josh Dunsterville , KlientBoost: “Templates aren’t necessarily bad for UX, however they should just be used as a starting point.

UX 72

UX Minimum Viable Product Launch Start-ups 72

ConversionXL

APRIL 3, 2019

Gain insight into the flow of how your prospect is actually thinking. Skip to the parts where the prospect is talking. Challenging your own understanding of the product via experimentation is critical: It flips the “all tests should win” thinking upside down—“9/10 tests fail” (VWO), but learning is never a failure.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

MAY 2, 2018

Test idea #2: Proper value proposition beats no value proposition. It’s the primary reason a prospect should buy from you. Even testing one target user is better than testing none at all. Try standardized surveys via UX benchmarking. A value proposition is a promise of value to be delivered.

UX 133

UX Cross-sell Up-sell Price 133

ConversionXL

APRIL 6, 2016

Ton Wesseling: How to Utilize Your Test Capacity? you don’t have enough data and you can’t run A/B tests. Can begin running tests. If you are below 1,000 conversions per month, you don’t have the power to run tests (w/ power of 80, you need 15%). 6 A/B testing pitfalls: Misinterpreting P-values.

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77