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How to Minimize A/B Test Validity Threats

ConversionXL

You have an A/B testing tool, a well-researched hypothesis and a winning test with 95% confidence. There are factors threatening the validity of your test, without you even realizing it. Quite simply, validity threats are the factors that threaten the validity of your A/B test results. Not so fast.

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Measuring marketing incrementality: Best of the MarTechBot

Martech

A/B testing (split testing): This is one of the most straightforward and effective methods for measuring incrementality. Multi-touch attribution (MTA): While not as precise as A/B testing, MTA models can help allocate credit to various marketing channels based on their contribution to conversions.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

You also can use GenAI in your A/B testing. Dig deeper: Does your email copy persuade or sell? You’re selling a new range of summer dresses that are affordable, pretty, comfortable and stylish. The post The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests appeared first on MarTech.

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10 Qualities Your Funnel Marketing Software Should Have

ClickFunnels

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Advanced A/B Testing 9. Advanced A/B Testing A/B testing helps you see which page, email, or ad version works better.

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How to A/B Test Your Pricing (And Why It Might Be a Bad Idea)

Hubspot

Let's dive into the pros and cons of A/B testing your pricing — and how to do it. Plus, some alternatives to A/B testing your pricing if you've determined the weaknesses outweigh the strengths. This is where A/B testing comes into play. Let's explore how to A/B test your pricing, next.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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CDP and customer experience: Best of the MarTechBot

Martech

A/B testing: Use the CDP to conduct A/B tests on different marketing approaches, allowing for data-driven adjustments that enhance effectiveness. Average order value (AOV): The average amount spent per transaction, which can indicate the effectiveness of upselling and cross-selling strategies.

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