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Major Accounts – The Growth Framework

Sales Pop!

The journey from serving small and medium-sized accounts to winning business with major accounts can be a long one. The key decision-maker in the new account was an ex-client that the CSO’s organization had effectively served for years, paving the way for the big win. That’s the major account world.

Growth 98
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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs.

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Account Growth And Innovation

Membrain

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. To get them to think differently, addressing problems/opportunities differently. If we succeed, we have helped the customer innovate, to rethink what they currently do, and to do it differently.

Growth 131
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Account Growth And Innovation

Partners in Excellence

We struggle to get a foothold in a large account. Winning that first deal in the account requires us to get the customer to change. Once we do win and get that foothold, we seek to expand that relationship, we want to grow within the account. Expansion: We’ve got some presence within an account, we want to grow that.

Growth 68
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How to supercharge your account growth - 10 articles to read

Membrain

If you’ve been following me this year, you may have noticed how much I have been talking about account planning–or, rather, account GROWTH.

Growth 150
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What is strategic account planning and how does it drive growth?

Membrain

What is strategic account planning? The question seems simple on the surface, but ask five salespeople, and you’ll get five different answers.

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Live Webinar: How Fujitsu Unlocks Strategic Account Intelligence to Drive Revenue Growth

SBI

How Fujitsu Unlocks Strategic Account Intelligence to Drive Revenue Growth. Join Dale Mitchell, Head of Fujitsu Americas Sales Operations, Enablement and Digital Transformation, and Nancy Nardin to learn how Fujitsu America is shattering siloes to transform their Account Planning program. WHEN: THURSDAY, 2/13 AT 11AM PT.