Remove Account management Remove B2C Remove Contract
article thumbnail

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

For example: Revenue is driven by metrics like win rate, ACV (average contract value), and number of deals closed. You can’t change what’s already happened. What you can do is focus on metrics that lead to those results. Pipeline metrics might include MQL-to-SQL conversion rates, number of activities per rep, or open rates on emails.

GTM 113
article thumbnail

Yes, Brands Can Turn Customer Service Into a Profit Center

Salesforce

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. You’ve upgraded technology, upskilled your agents, and invested in 24/7 self-service options.

Service 69
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Satisfaction Guaranteed

Sales Pop!

To work the issue, let’s consider a B2C example that is familiar to us all. And clearly, this B2C hotel example highlights something that doesn’t work. It’s a mistake that you’d like to think would be a rarity in the sophisticated B2B world of serving large enterprise accounts. The contract is signed. Not by a long shot.

B2C 130
article thumbnail

Mary Meeker’s 2025 AI Report

Sales Hacker

Mary Meeker highlights a shift to real-time expectations across B2B and B2C. Backed by AI and trusted across the industry, the platform is helping teams build stronger projects, with less risk and clearer contracts. Time-to-Value is the new differentiator Buyers don’t want a product tour. They want value, and they want it fast.

GTM 89
article thumbnail

Customer success gets passionate

Martech

“The meeting might be going through to a salesperson, account manager or a CSM. ” Cipirani-Espineira has been in SaaS customer success throughout her career, including in senior account director and VP Customer Success roles at Cision and Medallia respectively. From account management to customer success.

Customers 112
article thumbnail

50 Top Tips To Take Friction Out of Your Sales Processes. And Close More, Faster.

SaaStr

In your contracts. “Pacakage in extras, all users, projects, features into the price and reduce any hidden costs in contracts. “E contract” — Julie Grieve, CEO CritonHQ. ” — Claire Gunter, Sr Partner Account Manager, Algolia. The B2C experience in. “Simplicity.

Closing 136
article thumbnail

The Ultimate Guide to B2B Marketing in 2019

Hubspot

B2B vs B2C Marketing. B2B and B2C (business-to-consumer) marketing are very different. B2B and B2C marketing differ in their respective strategies and applications, as well as in their audiences and how they communicate to them. Take a look at this chart comparing B2B and B2C customers. for b2c marketing.

B2B 101