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Mastering SEO account management: The recipe for success

Search Engine Land

SEO is full of challenges, but among the hardest is account management. Knowing how to balance work and account management. How to manage stress. Workload management. When it comes to SEO, there is no perfect service. Most SEO contracts can be canceled easily and without clients spending much.

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Unveiling The Key Account Management Roles

The 5% Institute

In today’s dynamic business landscape, various account management roles plays a pivotal part in maintaining customer satisfaction, driving revenue growth, and fostering lasting business relationships. Account management roles encompass a range of responsibilities that require a unique blend of skills and expertise.

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Key account management strategy: Setting things in motion

PandaDoc

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Link building services to watch in 2024 by Admix Global

Search Engine Land

If you’re ready to realize the full potential of links for your brand or business, this guide will show you the best link building services to watch in 2024. What are reputable link building services? A reputable link-building service also: Conducts competitor research. Ask about their link building process.

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How to Build A Truly Global Business From Day One with Flexport’s CEO Ryan Petersen

SaaStr

When building a list, try to define your potential customer as granularly as possible – size, location, industry, ideal buyer, sales process, technology stack, etc. Be willing to iterate and push the envelope on pricing, and make sure your pricing lines up with your sales process. Most companies don’t have that luxury.

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The 5-Step Formula for a Reliable Sales-To-Service Handoff Process

Sales Hacker

The secret may surprise you… It’s as simple as a solid sales-to-service handoff. For several years, I ran account management at a marketing agency — a business model infamous for mismatched expectations and subjective quality of delivery. Keep reading to learn the formula for a good sales handoff process.

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10 things to do if your martech solution vendor gets bought

Martech

This can change many things, including price, customer service, contract enforcement and more. Your legal team should review existing contracts to see if it has any “in the case of being purchased” clauses. Find out what happens to service-level agreements (SLAs), pricing terms and licensing agreements. Product roadmap.

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