Remove Account management Remove Growth Remove X-functional
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5 key trends we’re seeing in B2B marketing

Martech

Welcome the new generation of buyers Gen X and Y are entering the buying group, in droves. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Marketers have plenty of tools and skills to help account managers achieve their goals. What’s going on?

B2B 136
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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

Over the last decade, he has worked with countless sales organizations to help them scale from startup to high-growth machines. Previously, Eli led the SEO team at SurveyMonkey, growing organic search from nearly zero to one of the largest growth channels at the company. We just wrapped up our annual GTMfund retreat in San Diego.

GTM 114
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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So we love the team at BCV. Scott Barker: Such a great point.

GTM 95
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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Rick is the former managing director of Meta Ireland. And a good example of that is maybe we overinvested in account managers and we needed more sales people.

GTM 89
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Outsourcing Strategic Account Management – What, are you crazy?!

Pointclear

At first glance, the idea of outsourcing strategic account management may seem absurd. After all, B2B companies usually define strategic accounts as their best customers and prospects based on criteria like potential for revenue, profit and growth. Have we beat competitors in head-to-head opportunities this year?

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10 x Essential Account Manager Skills For Success

The 5% Institute

In today’s dynamic business landscape, possessing a comprehensive set of skills is crucial for any successful account manager. The role of an account manager goes beyond mere customer service – it involves nurturing client relationships, driving revenue growth, and enhancing a company’s reputation.

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Lessons from going to market with the Solutions team at mParticle

Sales Hacker

CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations. Is there a lot of internal or customer work that needs to be done or managed by your team? How exactly did we end up with CS functions without commercial focus and ergo CSMs that lack commercial skills?