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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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The Top Mistakes to Avoid in Strategic Account Management in Consolidated Markets

Miller Heiman Group

When managing top-tier accounts in consolidated markets, it’s critical to work strategically to close more deals. Unfortunately, in large markets controlled by a small number of companies, such as automobile manufacturing or medical devices, this can be riddled with challenges. How can I improve my quality of service?

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Sales Podcast – Strategic Sales Performance Management

Closing Bigger

This sales podcast episode is focused on shifting our sales performance management from tactical to strategic. Although there are dozens of strategic shifts we can make, today we are focused on three key levers that can impact your personal and organizational sales performance.

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The Complete Guide to Channel Sales

Salesforce

They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Dealers serve as an intermediary between customers and the manufacturer. Car manufacturers sell through dealerships. Channel sales types Affiliates. Distributors.

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The B2B case for retention marketing: 7 key tactics

Martech

At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. Thus, retention is gaining traction again as a strategic B2B marketing priority. Addressing such concerns is far from straightforward.

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5 biggest challenges for PPC marketers in 2024

Search Engine Land

For Performance Max, in particular, we spend less time in the Google Ads accounts trying to improve performance. Yes, the whole point of Google’s multi-channel automated campaign type is to spend less time on the tactical improvements and more time on the bigger strategic opportunities. has eaten into margins.

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