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Strategic Account Management – A Detailed Guide

The 5% Institute

Strategic Account Management (SAM) is a powerful approach that goes beyond conventional sales tactics, focusing on creating value, fostering trust, and driving mutual growth between businesses and their most valuable clients. What Is Strategic Account Management?

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How AI is changing the game for PPC account managers

Search Engine Land

AI is helping PPC managers focus more on strategic initiatives, such as campaign inputs and back-end management, rather than manual operations. Here’s a closer look at how AI will impact the daily activities of PPC account managers. Increased efficiency and effectiveness? This evolution is exciting!

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Account management : After closing deals, reps may manage ongoing customer relationships, ensuring client satisfaction and identifying opportunities for additional sales. It requires the ability to manage and motivate a team of sales representatives while also meeting sales targets and delivering results.

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Doing The Whole Job

Partners in Excellence

Our jobs, as sales people and managers, are complex and multifaceted. To simplify it, we tend to divide what we do into a lot of different pieces.

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What Does a Sales Analyst Do? We Break It Down

Hubspot

National Account Manager. If you’re ready for a new challenge, you might make the eventual jump to national account manager. In this role, you’d serve as the liaison for client relationships, communicating sales and marketing messages and assisting in the management of the account. Sales Operations Manager.

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Executive Interview: Mark Kopcha of @Revegy

SBI

Take a more in-depth look at those to understand if there is a problem with building the right relationships, aligning to your buyer’s strategic goals, or positioning value. It has helped Genesys put customers at the center of their strategic plans, and now customers won’t even entertain conversations with competitors.

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90% of Sales Leaders Do Planning Wrong. Here Are 5 Tips to Fix It.

Sales Hacker

Changing territories too frequently will frustrate salespeople trying to build relationships and can even frustrate customers who don’t want to constantly deal with new account managers. Many organizations start with simple rules and definitions – geography-based territories (east, central, west) or account-based territories.