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TikTok testing virtual influencers for video ads

Search Engine Land

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. Why we care. Business email address Subscribe Processing.

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Amazon: AI-powered ‘Performance+’ ads offer 30-90% lower CPAs

Search Engine Land

Performance+ marks Amazon’s entry into the AI-driven ad automation space, pioneered by Google and Meta. This offers advertisers an opportunity to diversify their ad spending and avoid relying solely on Google and Meta for AI-driven campaigns. This puts Amazon in direct competition with these internet giants for ad budgets.

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MarTech’s ecommerce experts to follow

Martech

followers) Instagram: MarshaCollier (5K followers) Jason Goldberg Jason — aka “Retailgeek” — is chief commerce strategy officer at Publicis Groupe and co-host of the ecommerce-focused podcast “The Jason & Scot Show.” He launched his first e-commerce site for Blockbuster Entertainment in 1995. LinkedIn: Marsha Collier (12.8K

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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. The future of e-commerce will be driven by personalization.

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Google rolls out generative AI tools for product images in the U.S.

Search Engine Land

Google has released a range of new generative AI product imagery tools for advertisers in the U.S. However, the quality of Product Studio’s AI-generated images is still unverified, and copyright issues related to AI-generated content should be considered. Metadata AI label. Why we care. Capabilities.

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Qubit leverages deep learning for its new CommerceAI solution

Martech

Qubit, the personalization engine for e-commerce, has launched Qubit CommerceAI, a new offering which supports 1:1 personalization in-the-moment. E-commerce exploded in 2020, with an estimated leap of 44% YoY in online spending. Why we care.

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This week’s AI-powered martech releases

Martech

That’s according to a new study by Bynder , a digital asset management (DAM) software vendor The study first showed 1,000 marketers a set of images and asked them which were created solely by AI (they were allowed to make multiple selections). And now, this week’s roundup of AI-powered martech products, services and additions.