ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Not every secret is a ticking-clock campaign.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

NOVEMBER 27, 2019

A similar disappointment has plagued many mysterious campaigns of decades past (like those billowing sheets that teased new cars—a bold choice given 1990s designs). Secrecy can manufacture scarcity: timed or limited releases for physical products, exclusivity for services. Not every secret is a ticking-clock campaign.

Customers 101

Customers Strategize Campaign Manufacturing 101

ConversionXL

MAY 29, 2019

Others don’t distill into tidy bullet points, like choosing a unique angle for storytelling. The Tour Guy balances expertise and impartiality about locations with clear calls to action for their services. Which bits of expertise also sell our product or service? If YouTube channel growth has felt unattainable, you’re not alone.

Promote 106

Promote Entertainment Education Growth 106

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused.

Customers 102

Customers Objectives and Key Results Entertainment Click Through Rate 102

ConversionXL

OCTOBER 7, 2022

Here’s an example of a CAC analysis spreadsheet by Startup Tools : This will give you an overview of campaign effectiveness and help you identify any trends or patterns impacting profit margins over time. Are you getting the most competitive price for resources and services (e.g., customer retention ).

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Heinz Marketing

JUNE 2, 2022

Hashtags allow you to follow and engage in conversations around trending topics that relate to your business, product and services, or industry. Image-based posts – are extremely popular and are best for featuring products and services. Ideal for important announcements or interacting and entertaining your followers.

Promote 109

Promote B2B Follow-up Angle 109

ConversionXL

APRIL 6, 2016

Angle (motivation you provide – both conscious and non-conscious). Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. Things they predict will hook you on their service. You have three parameters: medium, source, campaign name. Market to the 95%, too!

A/B testing 77

A/B testing Non-Profits E-commerce X-functional 77

ConversionXL

MAY 27, 2022

It uses marketing to raise brand awareness and get people excited about your products or services. Each marketing campaign should have one specific message based on a single idea. So you want to have a different angle, a new angle, something that you’re about.”. The state of demand generation in 2022. The message.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

Hubspot

SEPTEMBER 17, 2018

It’s central to your outreach and campaign efforts … especially your social strategy. Video is useful for more than entertainment, too. Brand videos are typically created as a part of a larger advertising campaign , showcasing the company’s high-level vision, mission, or products and services. Brand Videos. Event Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

MAY 12, 2022

Differentiation is half the battle with a new product or service, and people often associate a start-up with its founder. No matter what they're buying, prospects know they can get a similar product or service from another vendor. The more definitively you can brand yourself, the better. A positioning statement. buyer brush-off.

Follow-up 95

Follow-up Transportation Networking Angle 95

Hubspot

OCTOBER 1, 2015

HipChat is a private chat and instant messaging service that provides one-on-one and group chatting, as well as cloud-based file storage, video calling, searchable message histories and online image viewing. Billboards run between $30,000 and $50,000 per four-week campaign. The result: This ad campaign is still paying off.

Angle 73

Angle Campaign Gaming Networking 73

Hubspot

OCTOBER 23, 2018

You can also filter theses stories by category, like Business, Entertainment, Health, Sci/Tech, Sports, and Top Stories. Since there will be a lot of stories about trending topics, though, you shouldn’t just take the same angle as everyone else. It’ll show you which queries people have searched for the most during the last 24 hours.

Territory 75

Territory Contract Angle Entertainment 75

Hubspot

MAY 16, 2019

Before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion. The Pillar-Cluster Model. Link Building. Audience Segmentation.

Technique 101

Technique A/B testing Angle Pitch 101

Hubspot

JULY 12, 2012

According to a survey from Corporate Visions via MarketingProfs , 37% of B2B marketers cite content that's neither provocative nor engaging as a barrier to successful demand generation campaigns. Find a Relatable Angle. Taking a similar angle in your content can help make a dull concept a little more interesting, too.

Angle 78

Angle Entertainment Networking B2B 78

Martech

MARCH 2, 2023

Shaquille O’Neal promotes Papa Johns x Netspend AR campaign. Consumers learned about the campaign courtesy of the Instagram hub hosted by basketball great Shaquille O’Neal. This was the first AR activation for Netspend, and it marked the debut of web3 services provided by Nashville-based agency FlyteVu. Why we care.

Campaign 101

Campaign Objectives and Key Results Angle Promote 101

Hubspot

MAY 18, 2016

But the message, which is part of a larger campaign shared across their website and other social networks, is both beautiful and shareable: You have 25,915 days: What will you do with them? Allstate has always set themselves apart from the crowd with their entertaining commercials and social media presence. Honor your body.

Real Estate 66

Real Estate Angle Start-ups Follow-up 66

Hubspot

APRIL 30, 2020

In the survey, which asked participants to select the most common reason that they consume blog content, answer options included, "To learn how to do something new," "To be entertained," "To learn more about products or brands," and "To learn about news and trends in my job industry.". People read blogs to be entertained.

Entertainment 101

Entertainment Education Angle Drivers/motivators 101

Hubspot

AUGUST 6, 2020

Journalists are naturally curious people, so we sometimes find ourselves entertained by trends and topics that get people talking. Working in broadcast journalism has trained me to never lower my guard and always keep my eyes open for threats or liabilities in social posts, marketing campaigns, and imagery.

Angle 94

Angle Pitch Entertainment Promote 94

Sales Hacker

SEPTEMBER 22, 2020

Regie uses artificial intelligence to create entire outbound, inbound and even follow up sales campaigns faster using over one billion rows of performance data across 75 industries. Regie uses your targeting to inform your campaigns, decreasing the time your team spends creating campaigns. And this gives a good angle on it.

Growth 69

Growth Objectives and Key Results Manufacturing Start-ups 69