Hubspot

JUNE 26, 2020

Aside from optimizing your content by filling in descriptions, you can also customize your video or channel by assigning keywords related to your niche or industry. In the video, or in a social media post, encourage your viewers to watch and share with their networks.

Angle 101

Angle Promote Niche Engineering 101

Lead Fuze

JANUARY 2, 2024

To get this right, start brainstorming ways you can join local conversations or focus groups to tap into what really grinds people’s gears. Maybe there’s an angle they haven’t explored or a service gap wider than the Grand Canyon waiting for someone savvy enough—like you—to fill it.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52

ConversionXL

JUNE 19, 2018

Can we skip conversion research if we know the repeatable patterns? The only repeatable pattern in CRO is doing the hard work of conversion research – it gets results every single time. Use micro-conversions. Focus on upsells, cross-sells and personalization when the conversion rate is already very high.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103

Hubspot

OCTOBER 6, 2016

Even if you don't have a dedicated new business employee, designate a member of your team to manage the blog and produce content that target's your agency's desired niche ( click here for a free guide on creating an ideal client profile ). 6) Networking Events and Conferences. Old school face-to-face networking isn't dead yet.

Referrals 73

Referrals Pitch Networking Angle 73

Hubspot

MARCH 26, 2015

3) You’ll Start a Conversation. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. 4) Network and be the “I know a guy” Guy (or girl). Can you find an under-served niche or an angle that hasn’t been done (or that you think you can do better?)?

Angle 78

Angle Niche Networking Start-ups 78

Heinz Marketing

APRIL 4, 2022

So we kind of tested that out, pivoted more to a webinar kind of experience, presentations, thought leadership, and then also leveraged a lot of virtual networking. We took that portion of it, that fun experience and that engaging peer-to-peer networking and put it in a virtual world. It wasn’t one to one, apples to apples.

Pipeline 92

Pipeline Campaign Sales Follow-up 92

Hubspot

JANUARY 7, 2014

What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups. Type: Networking Group. 3) eMarketing Association Network. Type: Networking Group.

Networking 77

Networking Non-Profits B2B Angle 77

Hubspot

JANUARY 9, 2012

If the angle with which you approached a particular topic was very popular, take advantage of the fact that not everyone consumes content in the same way. Make the Topic Relevant to Niche Audiences. Promote them in segmented email campaigns with targeted landing pages and offers to see better conversion rates. Re-Market It.

Angle 54

Angle Lead generation Niche Networking 54

ConversionXL

SEPTEMBER 24, 2012

I loved learning and practicing persuasion, negotiation techniques and networking. It was several years later when I identified this as ‘driving conversions’ , which is what I specialize in today ). We found a niche that had only 2 products, made by the same guy. Take advantage of affiliate networks like Clickbank.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

Spiro Technologies

APRIL 21, 2023

And rail has a significant tailwind behind it because of the sustainability angle. So right now there is a big push going on in the industry for there to be a lot more conversion of truck lanes to rail lanes because of the significance, sort of push to that ESG is having across the world. You, you have a closed network.

Transportation 52

Transportation Manufacturing Territory Education 52

Search Engine Land

JULY 24, 2023

Craft thought-provoking questions Use AI prompts effectively to pose thought-provoking questions about your industry or niche. Instead of relying solely on your own expertise, use AI-generated prompts to explore different angles and viewpoints. Priming can help shape its responses and ensure they align with your desired angle.

Objectives and Key Results 95

Objectives and Key Results Angle Healthcare Finance 95

Hubspot

OCTOBER 18, 2013

At the end of the day, reporters live for a great story they can share, and that starts with a unique perspective, a new angle on an old story, or a scoop no one else has.”. One site decided to do things very differently: FarmersOnly. But just because FarmersOnly caters to a rural audience doesn’t mean they missed out on big city media.

Launch 76

Launch Angle Pitch Start-ups 76

SaaStr

JULY 9, 2019

I think if we had focused on solving a niche problem, the market’s simply not big enough to scale. They need to see a person, have a conversation with them. They said, “No, we’re not going to use the product anymore,” completely diametrically opposed to the conversations I’ve had with them before.

Electricity 65

Electricity Education Start-ups Trust 65

ConversionXL

MAY 27, 2022

More conversions? Look instead at measuring KPIs like close rate, cost per acquisition, cost per lead, conversion rates, average contract value, and lifetime customer value. Our advantages were almost all network-driven. So you want to have a different angle, a new angle, something that you’re about.”.

Referrals 115

Referrals Drivers/motivators Angle Trust 115

SaaStr

SEPTEMBER 13, 2020

That’s going to be the basis of the rest of this conversation. Then in HashiCorp’s case, one of the most exciting cloud infrastructure software companies that we found, they’ve expanded their second act with Terraform in the provisioning space, and then Consul in the networking space. . Is that fair to say?

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Hubspot

AUGUST 19, 2019

And so we absolutely needed to come up with some way to insert ourselves into that conversation.". Quantified the typical average results via clickthrough rates, conversion rates, and costs. Ultimately, Larry did more than just join conversations already taking place around the world -- he also helped form them.

Campaign 77

Campaign Niche Angle Promote 77

Heinz Marketing

AUGUST 26, 2019

If you’re joining us live on the Funnel Media Radio Network, thanks so much for making us part of your work day. Our whole value prop is kind of be that in a more ready to go away that’s, again, practicing what we preach, specialized on a niche or on marketing service companies basically if that answers the question.

Pipeline 11

Pipeline Sales Start-ups Up-sell 11

Hubspot

MARCH 26, 2013

Newsjacking, as defined by David Meerman Scott in his book, Newsjacking , is "the process by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.". You can't understand or paint a clear picture of a conversation unless you have all the pieces in one place.

Angle 76

Angle Networking Conversion Niche 76

Hubspot

JULY 10, 2018

What is the conversion rate of social media? While there’s no single answer for B2B social media conversion rates, there are some calculated assumptions you can use to gauge efficacy. A Marketo study pegged social media conversion at 1.95%, vs. inbound at 3.82% , after studying more than 4,000 user account's data. LinkedIn Ads.

Campaign 99

Campaign B2B Lead generation CTR 99

Heinz Marketing

JANUARY 29, 2018

Lauren is a graduate of the University of Georgia’s Grady College of Journalism & Mass Communication, she discovered her passion for niche marketing during her time as editor of UGA’s newspaper, The Red & Black. He’s creating his own network. He’s got his own news network now that has serialized brands.

Pipeline 59

Pipeline Sales B2B X-functional 59