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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. How to Achieve It Standardize your product photos.

Angle 130
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IAB releases proposed standards for in-game ads

Martech

The Interactive Advertising Bureau has released proposed Intrinsic In-Game Measurement guidelines for public discussion. Among the intended benefits of the guidelines are: Establishing viewability standards for in-game ads, including screen size, resolution, angle and lighting. What the proposals are intended to do. Why we care.

Gaming 111
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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Displaying in-depth coverage of a topic from various angles is crucial to show Google that we are an authoritative source. Started writing more experience- and expertise-level content that you won’t find in Google. The post Why bottom-of-the-funnel SEO is the game-changer your B2B needs appeared first on MarTech. In your inbox.

B2B 124
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User-Centric Design: The Key to Sustainable Ecommerce Success

Sales Pop!

This may not sound groundbreaking, but the truth is that too many online retailers still aren’t prioritizing the user experience enough. That’s why, in this article, we’ll break down how a user-centric design approach can help your ecommerce business thrive in the long run. How to Achieve It Standardize your product photos.

Angle 130
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Understanding the key differences between the top video game ad networks and exchanges

Search Engine Land

We know that in-game ads can benefit publishers, developers, and advertisers. Both ad networks and exchanges are a useful part of programmatic advertising and can help grow your game or brand. This is the fourth article in our series on why video game advertising is a huge opportunity for brands in 2023.

Gaming 84
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The latest AI-powered martech news and releases

Martech

Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. It uses session details from the website to create new content according to predefined criteria and user instructions, to increase engagement and improve user experience.

Launch 85
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Entities, topics, keywords: Clarifying core semantic SEO concepts

Search Engine Land

” But they can also represent more complex named concepts, such as events like “The Olympic Games” or places like “Mount Everest.” I often see SEO professionals broadening their content scope excessively or employing AI to cover every conceivable angle of their subject matter, which misses the mark entirely.