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How to define your DAM governance structure

Martech

When setting up a new digital asset management (DAM) system, governance is usually toward the bottom of the to-do list and, in some cases, forgotten altogether. Do you need to worry about governance right away, too? Governance touches all those things and more. What is DAM governance? Yes, you do. Multi-task!

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Jumpstart your Buying Committee Map with this Trick!

Heinz Marketing

Business-to-Government sales. I was faced with a new situation, one where a tech company wanted our guidance on how to penetrate state governments’ buying committees. After all, can anyone who isn’t actually working in state government themselves tell you about the roles and responsibilities you’d find there?

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7 of the Most Inventive Interactive Marketing Examples We've Ever Seen

Hubspot

To promote Matt Damon’s and Ben Affleck’s science fiction television series, Incorporated , Syfy teamed up with Wirewax, a company that offers interactive video technology and creative services, to produce an interactive trailer that pulls you into a dystopian future where global corporations also serve as totalitarian governments.

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How to ensure the success of your CDP initiative

Martech

Like any marketing technology initiative, adding a CDP to your digital ecosystem will require time, money, people, and a considerable amount of (before, during and after) work. Other responsibilities include technology and performance measurement and reporting and data analytics.” Data quality is your friend.

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Your Sales Appointment Scheduling Process is Hijacking Productivity

Sales Hacker

Fortunately, technology can help. Their founder Maran Nelson carefully zeroed in on this angle after several iterations. It governs both a critical handoff and overall conversion rates. Point #2 is particularly salient when you’re selling something loosely tied to an immediate pain point or for commodity products.

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What’s up with Generative AI and Email Marketing?

Salesforce

How can this technology improve your job as an email marketer? Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” It’s a great way to get a “second opinion” and ensure all key angles are covered. Are you already using generative AI? If so, how?

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Return on investment is missing in action

Martech

These two angles converge on a common point: the old way of measuring marketing ROI misses a lot, providing inaccurate guidance for marketing efforts. Stouse gave a real life example where his firm is working with a technology company. Schaub focuses on how complexity affects marketing, while Stouse takes a deeper look at analytics.

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