Search Engine Land

JULY 11, 2023

The strategy director launches into telling everyone what happened… “They just didn’t get it.” Psychology-backed techniques to getting buy-in My 15 years of experience in digital marketing have given me more than just the lines on my face. Nudges are psychological techniques that make a particular option more appealing.

Education 69

Education Angle Presentation Technique 69

Lead Fuze

JUNE 15, 2023

Mystery shopping is a popular technique where researchers pose as regular customers to evaluate service quality and gather firsthand feedback on products or experiences. In summary, conducting comprehensive market research before launching any new product/service reduces risk and maximizes chances of achieving desired sales growth over time.

Strategize 52

Strategize Angle Lead generation Growth 52

Hubspot

JULY 23, 2020

Since then, we have launched our first Facebook Group, Marketer to Marketer … because nobody knows marketing like marketers do. We put together a brief that compiled all the research and best practices we learned in order to map out the launch of this Facebook Group. Since launching the Group in March 2020, it’s been successful.

Angle 86

Angle Launch Niche Promote 86

Salesforce

JULY 28, 2022

Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. A replacement part is a high-margin purchase that also has a huge support angle. With AI techniques, companies can become more proactive by focusing on predictive maintenance, predictive quality and increasing yield.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

Hubspot

JUNE 28, 2013

Here are some guidelines for using data in all of your marketing activities: Use the data to frame your story angle. Data can be used to support your angle -- either as the introduction of your thesis or as proof for your initial statement. One of the best ways to do that is to launch new, interesting data.

Angle 70

Angle A/B testing Drivers/motivators Presentation 70

Hubspot

AUGUST 29, 2013

Not too long ago, we launched 75 totally free stock photos for you to use. Or if you''re not sure what specific angle you need, just click the green circle above the image and rotate it to be the angle you desire. however the heck you want. No royalties. No worries. But you might want to take it up a notch.

Angle 71

Angle Customers Technique Start-ups 71

Hubspot

JUNE 20, 2018

29 Creative List Building Techniques. The value in this list building technique is in the destination: Link your Facebook page's CTA button to a landing page that requires an email address for access to a special resource. Launch a store membership they can sign up for via email at the register. Using Email.

A/B testing 78

A/B testing Contact Promote Campaign 78

Sales Hacker

NOVEMBER 18, 2019

These techniques may not work for every business, but they could work out for you. Wait until you’ve figured out the right angle. Tip #5: Launch an end-of-year specific outbound sequence. As a result, our clients’ sales funnels continue to fill consistently — even while wading through an influx of out-of-office responses.

Prospecting 61

Prospecting Appointment Cold Call Sales 61

Hubspot

FEBRUARY 12, 2013

So here are a few techniques we've picked up over the year for finding the right topics for your audience so you can publish the kind of stuff people will love to read. It may seem elementary, and we published it long after Twitter launched -- in November of 2011, in fact -- but we just heard the question over, and over, and over.

A/B testing 75

A/B testing Angle B2B Launch 75

ConversionXL

MAY 1, 2014

For startups and fledgling businesses without a wealth of customer surveys to pull their messaging from (or even established businesses looking to find a new angle), trying to develop effective copy for their sites and landing pages can be a daunting task – if not downright overwhelming. “ Start With What You’ve Already Got.

A/B testing 123

A/B testing Lead generation Drivers/motivators Angle 123

Hubspot

JUNE 11, 2013

The ones that were the first in their industry to take a leap of some sort -- be it with marketing techniques, messaging, product, or branding -- and for lack of a better word, "won" because of it. They launched an ad campaign designed to convince men that the size of a diamond in an engagement ring showed how much they loved their fiancé.

Networking 75

Networking Gaming Campaign Retail 75

Spiro Technologies

NOVEMBER 18, 2022

And so we went out and we launched something, it was actually called the Sales Vaccine Project because what we decided was like hey, if scientists can figure out a way to inoculate us against COVID, we’re gonna figure out what’s wrong with sales and we can do it in the same time frame.

Customers 52

Customers Sales Contract Up-sell 52

ConversionXL

SEPTEMBER 24, 2012

It was then when I launched (along with my girlfriend) my first web project, called it Dreaminder. I loved learning and practicing persuasion, negotiation techniques and networking. I made $10,000 the day I launched the product. This told us whom we were selling to and what’s the key angle we should use in our sales copy.

Real Estate 124

Real Estate Non-Profits Launch Niche 124

ConversionXL

MARCH 14, 2013

There are hundreds of ways to increase the conversion rate of a website; A/B testing, customer surveys and usability studies are all hugely important techniques. Using This Technique: A Walkthrough. You can use this technique for a variety of websites but one area that it really excels is with ecommerce websites.

Conversion 103

Conversion Retail Manufacturing Niche 103

Lead Fuze

JULY 11, 2021

” 7 Use the Pique Technique. The problem is that when you’re selling to someone who doesn’t want to be sold to, directly launching into a conventional sales presentation is a certain way to lose their interest. We’ve discussed the sales pitch from a lot of different angles in this blog post.

Pitch 98

Pitch Cold Call Sales Objectives and Key Results 98

ConversionXL

SEPTEMBER 5, 2019

They launched to much applause, but a few trends wore down their appeal with time. I moved onto a k-means cluster technique, which allows you to pick the number of clusters you’d like before you do the analysis. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Here’s with three: Looks pretty decent.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

MARCH 7, 2017

They launched to much applause, but a few trends wore down their appeal with time. I moved onto a k-means cluster technique, which allows you to pick the number of clusters you’d like before you do the analysis. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., Here’s with 3: Looks pretty decent.

X-functional 102

X-functional Represent Follow-up Up-sell 102

Hubspot

JUNE 27, 2013

This type of story has a singular angle: something happened, and let me tell you about it. You can see we did this type of newsjack a few weeks ago when Facebook launched hashtags. Instead of trying to hop on a story within a few hours, you sometimes can wait days, or even weeks to jump on the trend if you have the right angle.

Angle 71

Angle Niche Launch Follow-up 71

Sales Hacker

JANUARY 19, 2021

In those days, MPEG-2 was launched out of satellite earth stations. That level of sales techniques, and tools, and thinking is the way how we’re going to accelerate sales, not just because it accelerates time on me interacting with you, but that video, what you can do is you can forward it to the next person, and to the next person.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

Hubspot

APRIL 29, 2016

The folks who invented it based it on cognitive behavioral therapy combined with relaxation and wellness techniques. Once the guide has launched, a breathing pacer will help you measure your breathing. Along with these resources comes guidance for putting these techniques into practice. Image Credit: Bustle. 7) Breathe2Relax.

Technique 53

Technique Price Drivers/motivators Angle 53

Hubspot

JULY 10, 2018

Lending to the ad a newsworthy, topical angle. Facebook launched this service in 2015, after their analytics showed users found it difficult to signal to businesses their intent on Facebook mobile. Those are some of the best B2B lead generation campaigns and techniques at your fingertips. Facebook Lead Ads. Create lead magnets.

Campaign 98

Campaign B2B Lead generation CTR 98

Martech

AUGUST 29, 2022

For example, how much have profits increased since you launched the new marketing campaign? Marketing techniques have changed dramatically with the data-driven approach, reducing the guesswork historically present in marketing efforts. What kind of content are your customers most likely to react to?

Campaign 113

Campaign CRM Angle B2C 113