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How To Get Started With Email Segmentation

Salesforce

As someone in this segmented group, I could receive emails offering exclusive California-based fitness events, personalized workout plans for beginners (considering my recent subscription), or promotions on fitness gear tailored to my interests. Different segments might respond better to various tones, styles, or even promotional offers.

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How to survive (and learn from) email marketing mistakes

Martech

Back in January, I was appointed CEO of our email agency. Back in my retail email days, my mistakes would go out to millions of subscribers. ” “I have to get this promotion out the door.” So, in our marketing promotions, social media campaigns or mobile marketing, we must find ways to avoid that rush.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

As a new business owner or appointed executive, Pricing Erosion is one of the huge challenges to face and if addressed unskillfully, can lead to bankruptcy or business closure. This helps prevent a race to the bottom in terms of pricing and maintains a level playing field among retailers. This devaluation is called Pricing Erosion.

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Why we care about mobile marketing: A guide for marketers

Martech

Messages can be promotional, service-based, or transactional. For example, a local hair stylist might send information to their customers about a new service they’re rolling out, appointment reminders, or a request for feedback based on a recent visit. SMS can also be used by retailers to facilitate payments.

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7 tips for a holiday-ready social media strategy

Search Engine Land

Whether you’re in the service industry, retail, or anything in between, customers want to support businesses that support their communities. Hire a massage therapist to provide chair massages in your lobby while people wait for appointments. Map out your content and have a plan for promotions. Make an impact. Have a plan.

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How You Can Get Started With Email Marketing Today

Salesforce

Email marketing is a form of direct marketing that uses messages to promote products or services, send thought leadership pieces, or connect with their audience in other ways. That number climbs even higher for certain industries, like retail and e-commerce. It’s no wonder promotional emails are so popular — they work!

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How bad data can spoil good personalization

Martech

But each email had a personalization failure that shows this transition from promotional to customer-focused email marketing still has a long way to go. The copy in this reminder email is spot-on for brand voice and helpful information — warm, personable and persuasive rather than promotional. What to fix.