Martech

DECEMBER 28, 2023

A common refrain from thought leaders is that marketers need to get up to speed on AI as quickly as possible and that it’s not going to be a differentiator for your marketing department, but instead, table stakes. We’d like to know how it’s been for you. Ask the CEO/CMO why she wants you to use AI?

Government 101

Government Technology Technology Start-ups 101

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Hiring is costly, time-consuming and distracting for your team. Moreover, adding a new team member significantly increases complexity and the need to communicate. Eventually, you’ll need to hire another marketer as your team grows.

Consult 116

Consult High impact Campaign Technique 116

Search Engine Land

MAY 6, 2024

How does anyone document the amazing force for good that was Mark Irvine in a way that captures all that he was and all that he did for everyone? Mark would often call me his unpaid PR team, but what he didn’t realize is that he “paid” for it with his warmth, kindness and wit. When I was asked to write this…I was stuck.

X-functional 117

X-functional Sports Represent Start-ups 117

Salesforce

JANUARY 2, 2024

What is new, though, is how accessible AI is. Now, there’s been such an explosion of AI offerings that 94% of business leaders see AI as essential to their work. AI in its current state, with its myriad uses and capabilities, lends itself perfectly to my team’s advisory work. Meet your team Where will AI add value?

Government 115

Government Trust Technology Technology 115

Highspot

DECEMBER 12, 2023

The key is to measure your direct impact on priority initiatives and correlate those to the business results that matter most to your C-suite. In doing so, you can convey how investing in enablement helps leaders realize their business goals. Since implementing Highspot, customers report a 2.3x

Contract 59

Contract Pipeline Drivers/motivators Technology 59

Heinz Marketing

JANUARY 9, 2024

Most teams avoid making process changes until there are already rampant problems. For marketing orchestration, it is best to be proactively improving your process as you scale. And yet, cannot keep your team in a state of constant change. So how do you know when it is time to invest in orchestration improvement?

X-functional 94

X-functional Government Strategize Start-ups 94

Martech

MAY 23, 2023

Below are five key skills to help you tackle the challenges of a rapidly evolving industry. This is a challenge in many environments if the marketing function has been understaffed or underresourced, leaving the team to merely react to the items. Simply communicating about the MQL to SQL process between teams. Ethical concerns?”

Drivers/motivators 109

Drivers/motivators SQL Technology Technology 109

Heinz Marketing

FEBRUARY 27, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing Are you familiar with the idea of “collaboration drag?” It’s a term our President, Matt Heinz , uncovered recently, and it’s garnering a lot of attention among business leaders—for good reason. Is team morale low? Are you experiencing higher-than-average turnover?

Objectives and Key Results 67

Objectives and Key Results Represent Drivers/motivators Promote 67

Martech

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses.

Government 65

Government Campaign Customers Follow-up 65

Martech

FEBRUARY 25, 2022

With the knowledge I’ve gained by implementing agile marketing in several teams over the last decade, I’ve encountered some common obstacles that make it challenging to implement. You can avoid those pitfalls by being able to catch them early. Leaders that aren’t aligned. Impact: Who and what is affected?

Drivers/motivators 100

Drivers/motivators Education Growth Process 100

SaaStr

APRIL 3, 2024

Before diving into all things AI, Jason asked Jennifer, “How do you keep going long in this industry when so many CEOs have left?” How to Buck Up and Go Long in SaaS? How do you go long in SaaS? Start with your motives and why you want to be a CEO. It’s a little blurry for people.

Healthcare 94

Healthcare Trust Drivers/motivators Start-ups 94

Salesforce

JUNE 26, 2023

Yet, many industry leaders are uncertain about how to embrace this adoption within their organizations. Get started with AI Cloud Salesforce Professional Services can help you set the right foundation for success with our new package, AI Coach. Imagine the possibilities of a strategic AI adoption.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? Your content marketing is similar.

Promote 128

Promote Entertainment Clients Campaign 128

Heinz Marketing

SEPTEMBER 21, 2022

As a marketing or sales leader, you need to be aware of these opportunities and take advantage to stay ahead of the curve. These types of changes need full acceptance across your org, with sound strategies and processes behind them. So, how are modern leaders approaching priorities and vision changes?

B2B 113

B2B Follow-up Consult Meeting 113

SaaStr

FEBRUARY 27, 2024

Rajeev Dham and Karan Singh, Partners at Sapphire Ventures, and Jane Lee, Vice President at Sapphire walk us through how to double your “Magic Number,” a shorthand for your sales and marketing efficiency. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter.

Go To Market 88

Go To Market GTM Non-Profits Quota 88

Martech

APRIL 6, 2023

People can’t stop talking about ChatGPT, OpenAI and how AI will fundamentally change the world. Amid the jaw-dropping realizations of what AI is capable of, marketers are faced with an existential question that’s a bit daunting to consider: Is this the end of marketing as we know it?

Technology 142

Technology Technology Conversion Price 142

Sales Hacker

AUGUST 11, 2023

Before we get into it, curious to hear your thoughts on last weeks Sales Hacker/GTMnow announcement ?! We’re officially running a GTMfund Summer Giveaway : Share your favourite piece of our content (Newsletter or Podcast), tag us, and you’ll be entered to win a pair of exclusive GTMfund Airpod Pro’s. How did you bootstrap your career?

GTM 64

GTM Sales Launch Pipeline 64

Highspot

NOVEMBER 2, 2022

Sales enablement is a growing area of investment as organizations realize the urgency of equipping their revenue teams with content and resources that win deals and drive revenue. “Our discipline has the power to effectively enable our sales team amid constant change. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

Salesforce

NOVEMBER 11, 2022

Hear from thought leaders in this Salesforce+ episode on how to further equality for women in financial services, financial literacy, and sustainability. As a woman in financial services myself, I realized early on that we must take ownership of our careers and not wait for someone to notice our achievements. Watch the episode.

Finance 98

Finance Networking Manufacturing Customer Relationship Management 98

Search Engine Land

JULY 27, 2023

Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs can help you succeed in your new role. Approve vacation.

Objectives and Key Results 91

Objectives and Key Results Promote Pipeline Drivers/motivators 91

Highspot

MAY 9, 2023

As I played with the touchscreen, the realization hit me that this was more than just a new piece of tech. While these use cases are entertaining, it’s only the beginning of how generative AI advancements will impact our work and our lives. It was an ordinary Tuesday afternoon in the 2000s when I first picked up an iPhone.

Cross-sell 98

Cross-sell Strategize Sales Entertainment 98

Salesforce

MARCH 25, 2024

The good news is, that you have the potential to make a big impact if you can learn what it takes to be successful as an SMB. These tips will help you realize that small businesses make big bucks. But first, let’s be sure to define SMBs and why they are so important to our economy.

Government 52

Government Drivers/motivators Negotiate CRM 52

SaaStr

FEBRUARY 21, 2024

Welcome to the latest installment of our “ What’s New ” series where SaaStr founder and CEO Jason Lemkin sits down with some of the top leaders and founders in SaaS and Cloud to discuss What’s New and what should be top of mind for fellow founders. This person has built out a partnership marketing team within the product marketing team.

Cross-sell 82

Cross-sell Strategize Campaign Education 82

Partners in Excellence

APRIL 19, 2022

This helped establish my credibility with my customers, I could more quickly identify issues important to them, getting into high impact conversations with them. Part of that is that I knew the problems our company solved, and became expert in understanding the impact of those problems on the customer.

Customers 103

Customers High impact Prospecting Conversion 103

SaaStr

MARCH 14, 2023

If you’re on the path to building a startup, you know what it means to fail. Young took PlanGrid from nothing to $100M ARR before passing the baton and shares the biggest lessons learned, the biggest failures, and how to navigate them. The Takeaways: Be creative about solving problems for your customer.

Engineering 90

Engineering Strategize Launch Up-sell 90

Salesforce

MARCH 15, 2022

From bootstrapping to a defined sales process A look behind the Salesforce curtain Five tips for sales leaders in growth mode In good company. After more than three decades as a manager and leader in food service operations, I decided it was time for a change. Discover your sales career path. FIND OUT MORE.

Appointment 96

Appointment Drivers/motivators Sales Territory 96

Closing Bigger

AUGUST 31, 2023

It’s rather conversational but I’m providing it to those of you who prefer to read or want to highlight specific statements. You can find that at Salesacademy.ca. Today, I’m going to focus on the fundamentals of coaching skills as well as the coaching process for sales leaders in particular.

Objectives and Key Results 69

Objectives and Key Results Sales Appointment Meeting 69

Salesforce

OCTOBER 18, 2022

If you want to fly, give up everything that weighs you down. During this year’s Dreamforce , our annual event that brings together the Salesforce community, a common topic across sessions was the concept of control — and how giving up some of it might be exactly what you need to become a better leader and build trust with your teams.

Trust 98

Trust Strategize Meeting Start-ups 98

Martech

SEPTEMBER 22, 2022

Doing this well requires a combination of people, process, and platforms working in harmony. This means that in order to understand how to be successful, we should look at it in terms of those three categories: people, processes, and platforms. First, let’s talk about leadership’s role in successful CJO implementation.

Customers 101

Customers B2C Engineering Campaign 101

Salesforce

DECEMBER 11, 2023

The narrative is all too familiar: time-consuming, repetitive tasks are hindering your team’s creativity and strategic thinking. The focus shifts away from innovation as your employees wrestle with mundane, manual processes like data entry. Not sure if BPA is right for you? The global BPA market is projected to reach $19.6

Process 69

Process Objectives and Key Results Healthcare Finance 69

Martech

MARCH 22, 2022

The following is a selection from the e-book “MarTech’s agile marketing for leaders.” Humble leaders decrease power instances between themselves and others. And by experiencing how her employees worked, she understood that having corporate watching their every move created a culture of mistrust. Outcome-driven.

Gaming 97

Gaming Teamwork Government Follow-up 97

SaaStr

OCTOBER 27, 2023

Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. But when you have an established sales business without an established sales process, you can hire the VP of Sales. As a sales leader, you can’t own a full quota and manage eight reps.

Strategize 96

Strategize Growth Niche Quota 96

Salesforce

FEBRUARY 9, 2022

Now, as leaders, we can encourage our team members to stop, breathe, and realize, “You know what? Many of your team members are asking themselves, “What does success even mean now?” How diversity unlocks employee engagement and business growth. ” But that wasn’t his first thought.

Growth 98

Growth Construction Government Relationship building 98

Lead Fuze

DECEMBER 15, 2023

Ever wondered how successful entrepreneurs like Richard Branson and Elon Musk seemingly turn every venture into gold? But what is this elusive trait, and more importantly, how can you develop it? How do you develop a business growth mindset? How do you develop a business growth mindset?

Objectives and Key Results 105

Objectives and Key Results Networking Growth Strategize 105

Salesmate

MAY 8, 2020

As a sales leader, you are no different from a chess player. Like a chess player, even you have pieces (sales reps) with different capabilities. They all play an integral role in your victory. However, the victory depends on how strategically you move these pieces. Those few become great sales leaders.

Sales 117

Sales Construction CRM Gaming 117

Sales Hacker

JUNE 13, 2023

I hear this a lot from business leaders — and it’s always kind of sheepish: “Chris, how do we actually make a sales process?” Instead, growing companies realize that they don’t actually have a sales process in place, so they either let their sales reps do their own thing — or they cobble something together that pleases no one.

Process 89

Process Cross-sell Sales Finance 89

Sales Hacker

JANUARY 30, 2023

Sales conversations as a way to get customer feedback My guiding light has been Y Combinator’s mantra of “build something people want.” Find 10 people, then 100 people, then 1,000 people who love your product. Get a few paying customers who really love your product and build from there. So how do you get there?

Conversion 90

Conversion Product Sales Price 90