Remove Assembly Line Remove Customers Remove Meeting
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How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove

Martech

The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. By embedding optimization into the process, Positionless Marketers achieve continuous quality improvement while moving at the speed of the customer.

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Do You Genuinely Care About….”

Partners in Excellence

Do you genuinely care about your customers? My inbox is filled, my social channels have dozens of, “Can we connect/meet” requests, my phone rings with calls from people/locations I’ve never heard of. Or I ask something, innocently, of sellers, “How is your customer measured? They are just seeking a PO.

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Discover the Future of Affordable Housing in Silicon Valley

Sales Pop!

Innovation Meets Affordability: Building Homes in Factories One of the key advantages of mobile homes is their cost-effectiveness. They’re built in factories on assembly lines, significantly reducing construction time and costs. It’s a win-win for both the environment and the wallet.

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Continuous Improvement, How Do We Get Better?

Partners in Excellence

” “Can we the downstream experience of our customers?” ” A mindset instilled in each worker in the assembly line was, “how do you improve the part of the process you are responsible for?” ” In every facility you could see suggestion boxes scattered through it. Some were put to the side.

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“Why I’m So Interested In Selling,” Don Mulhern

Partners in Excellence

Rather, it requires process, structure, discipline and collaboration with customers to help them improve their business outcomes. You are on the front line, making things happen. I enjoy navigating through the process with customers and working through the various twists and turns to get to a mutually beneficial end result.

Sell 143
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On Layoffs….

Partners in Excellence

Customers have become depersonalized widgets that we move along our selling assembly lines. Now, we can leverage those wasted commute hours, now we can schedule meetings at any time of the day. For years, I’ve been writing about the mechanization of selling. Our people have become replaceable widgets as well.

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Customers Aren’t Widgets

Partners in Excellence

I believe selling is a set of disciplined processes, many of which can be “engineered” to optimize our ability to engage the right customers/prospects, with the right conversations, at the right time. Even to the point that some commoditized or repeat buys are completely automated on the customer and supplier sides.