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Our Customers Are Changing Faster Than We Are!

Partners in Excellence

My feeds are filled with new technologies, new selling models, new engagement strategies, new organizational structures. What we fail to recognize in all these conversations is our customers are quietly changing how they buy faster than we are changing how we sell.

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Campaign management software: Everything you need to know

Search Engine Land

Customer data platform (CDP) vendors also help marketers craft personalized messages. Enhanced collaboration Planning a marketing campaign often involves an assembly line that takes ideas from concept to reality and then introduces them to the market across various channels. But the easier tools are to use the better.

Campaign 101
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Campaign management software: What can it do for you?

Martech

Vendors in the customer data platform (CDP) space also help marketers craft personalized messages. Campaign management tools that establish deadlines and responsibilities ensure the assembly line keeps moving. Licensing costs will, of course, play a critical role in the decision to invest in any technology.

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The Future Of Work Is About More Than Work!

Partners in Excellence

Many think this is being driven by technology, AI/ML. We redesign knowledge work, emulating the principles of the industrial assembly lines of the past. We chop up work, creating assembly lines where knowledge workers focus on perhaps the functional equivalent of tightening a bolt.

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The rise of the position-less marketer by Optimove

Search Engine Land

Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Sports 89
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On Layoffs….

Partners in Excellence

In the past year, we’ve seen 100’s of thousands of layoffs, particularly in technology segments. Customers have become depersonalized widgets that we move along our selling assembly lines. Customers have become depersonalized widgets that we move along our selling assembly lines.

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The rise of the position-less marketer by Optimove

Martech

Adaptability to change: Position-less marketers pivot quickly to adjust strategies in response to rapid market trends, consumer behaviors, and technological advancements. By adopting this approach, companies minimize information loss typically associated with rigid departmental (assembly line) structures.

Sports 78