How Deming’s 14 principles provide the foundation for Positionless Marketing by Optimove
Martech
MARCH 19, 2025
The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement. The goal is not just to meet quarterly KPIs (key performance indicators) but to adapt dynamically to consumer behavior and ensure long-term engagement.
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