Search Engine Land

MAY 2, 2023

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback.

B2B

Sales Hacker

APRIL 9, 2020

Let’s unpack this a bit with a recent client example. In just 2 weeks, we implemented an integrated content and audience development strategy that led to a 20% increase in audience growth and an 86% increase in engagement for our client. Client Background. Discovery & Strategic Planning. Let’s see how.

Objectives and Key Results

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle

Outreach

SEPTEMBER 9, 2021

For most B2B companies, customer churn stems from inadequate customer care. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship. Why account planning matters. Account planning doesn’t happen overnight.

Strategic planning

Closing Bigger

MAY 9, 2024

Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. His clients include Ford, Coast Capital, Wesgroup Equipment, US Bank (Elavon), The Canadian Armed Forces and hundreds of other organizations globally.

Strategic planning

Cience

JANUARY 6, 2020

For example, Data Enrichment can be listed as Research & Analytics, B2B Email List/ Database Scrubbing, email verification. B2B lead generation is a conjunction point of buying and sales processes. They exist simultaneously and in parallel, but it’s B2B lead gen that joins them together. Buyer Persona (BP).

Lead generation

Closing Bigger

MAY 21, 2024

Improving Proposal Writing and Client Communication with AI Tools like Fathom.video can transcribe and analyze sales meetings, pulling out key points and client needs. “Using AI to draft proposals means we can respond faster and more accurately to client needs, increasing our chances of success.”

Objectives and Key Results

Hubspot

DECEMBER 10, 2019

All the while, your competitors are entering the market and getting to large and enterprise clients more quickly than you. Honing in on the most valuable accounts and customer stakeholders has helped me accelerate B2B sales at each of these. This is why having an outreach strategy is critical. Size of their budget.

Customers

Partners in Excellence

FEBRUARY 28, 2024

But eventually, clients need to be found who want to buy these systems because they will have a positive impact on their business. This attitude was based on the admittedly few experiences I had at the time with “B2B” type sales. Instead, I ended up to be promoted to the post of Director of Strategic Planning at the corporate HQ.

Customers

Veloxy

FEBRUARY 22, 2023

Field sales is often used in business-to-business (B2B) sales, but can also be used in business-to-consumer (B2C) sales. Closing deals : Field sales reps negotiate pricing and terms, and ultimately close deals with clients. These representatives travel to meet with customers, make sales presentations, and close deals.

Represent

Score More Sales

APRIL 27, 2014

I wish all my clients could have attended. Kyle Porter, CEO and Founder, SalesLoft , has his presentation archived here for you to see, and said to: Create a one-page strategic plan for yourself (if in sales) or for your sales team (if you are the leader). Close More Deals.

Strategic partnership

Pointclear

OCTOBER 31, 2017

That’s essentially what PointClear clients do when they engage us for outsourced lead generation. They get a cohesive team of B2B teleprospecting associates—experienced, educated and trained—who can deliver immediate results. Clients benefit from our proven methodology and technology platform based on 20 years of industry success.

Strategic planning

Search Engine Land

OCTOBER 19, 2022

Let’s run through a scenario that agencies see from time to time (not just in Q4, but the stakes are higher across the board right now): On the client side, a main point of contact is relatively new to the team. If a client is using HubSpot, that can add an extra layer of complication. They’re feeling stressed. Calendars/pricing.

Clients

Veloxy

AUGUST 31, 2023

Instead, it lists the tactics our clients use at Veloxy. From long-lasting client relationships to face-to-face meetings , field reps can make all the difference in innovation by continually supporting customer needs. You’re driving to a client meeting downtown, and your phone buzzes twice. Marcus Miceli Tweet 15.

Outside Sales

Sales Hacker

DECEMBER 22, 2020

Rather than just reading or listening, you can now ask questions and get amazing thoughtful answers from the world’s B2B sales professionals who’ve been there before, plus you can share your experience with others. We carve ourselves up into many teams when we attach ourselves to a client. Where is that plan?

Cross-sell

Heinz Marketing

MAY 19, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do this every week, interviewing some of the best and brightest minds in B2B sales and marketing. And the truth is it’s a marathon approach that works. I’m not on Clubhouse.

Pipeline

Sales Hacker

DECEMBER 21, 2017

Because of its broad scope and deep impact on both top line (productivity) and bottom line (efficiency) performance, the sales operations department has become a strategic and indispensable component of a mature sales organization, especially in the enterprise, SaaS and B2B space. . Client Engagement & Outreach. Automation.

Territory

SaaStr

JULY 11, 2023

One of the top minds in B2B PR I’ve worked with is Ed Zitron. Public Relations is not a monolith, it isn’t black magic, it isn’t something that is meant to be confusing to measure or hard to plan for. I asked him to put together a primer on just what PR really is. Jason – ed. What’s Changed In The Last 10 Years?

Angle

Closing Bigger

FEBRUARY 20, 2011

It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients. This is a process we developed working with our clients at Socialized! Social Media Plan: Do you have a strategic plan for launching and sustaining focused social media communications.

Strategic planning

SBI

FEBRUARY 25, 2020

We have seen firsthand the power that customer advocates wield in B2B buyers’ decisions in our own sales cycles, as well as those of our customers. If you like stats, here are just a few that tell the story in B2B. Peer recommendations are influencing more than 90% of all B2B buying decisions. It shouldn’t come as any surprise.

Customers

ConversionXL

JUNE 2, 2022

Individuals don’t make B2B buying decisions; groups do. What is the strategic importance of clients? A client may offer more than revenue. However, if you need to do a lot of convincing, you’ll need a more strategic plan. ABM doesn’t stop at lead generation or new opportunities. What do people think of you?

Customers

Cience

JULY 17, 2020

Several significant developments influenced and reformed the modern selling process in the B2B model. The heads of sales teams have to spend time on ruling people rather than on analysis and strategic planning. 8 Advantages of B2B Outbound Managed Services. Sales Changed. As a result: 1. Cost and ROI. Additional Value.

Service

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. TAM Driving Strategic Decisions at a B2B Company A B2B software firm utilized value theory-based calculation methods for estimating its total addressible market.

Strategize

Closing Bigger

FEBRUARY 20, 2011

It’s a work in progress and in it’s present form has already helped me develop strong direction and focus with my clients. This is a process we developed working with our clients at Socialized! Social Media Plan: Do you have a strategic plan for launching and sustaining focused social media communications.

Strategic planning

Sales Hacker

DECEMBER 15, 2020

Rather than just reading or listening, you can now ask questions and get amazing thoughtful answers from the world’s B2B sales professionals who’ve been there before, plus you can share your experience with others. So that’s what we try to do with our clients. And finally, we turned Sales Hacker into a community.

Start-ups

Lead Fuze

JULY 3, 2023

In this comprehensive guide, we’ll delve into various lead generation strategies such as referral marketing and B2B content optimization. Leveraging Relationships With Happy Clients Your happy clients are like your brand’s cheerleaders. Happy clients are your brand’s cheerleaders. And guess what?

Lead generation

SBI

AUGUST 1, 2019

Revegy , a leading provider of account revenue optimization technology, and FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, announced today their collaboration through a new partnership alliance. Mark Kopcha, CEO for Revegy. Mark Kopcha, CEO for Revegy. About Revegy.

Account management

Score More Sales

APRIL 27, 2014

I wish all my clients could have attended. Kyle Porter, CEO and Founder, SalesLoft , has his presentation archived here for you to see, and said to: Create a one-page strategic plan for yourself (if in sales) or for your sales team (if you are the leader). Close More Deals.

Strategic partnership

SBI

AUGUST 2, 2019

FinListics , a company that helps B2B sellers analyze and speak to the financial performance of their target customers, and ????Revegy This alliance allows the Atlanta-based technology companies to continue to expand market opportunities and increase the value delivered to their clients. About Revegy.

Account management

Heinz Marketing

MAY 28, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In this episode, Brian Hansford , VP of Client Services at Heinz Marketing hosts Sam Melnick , VP of Marketing at Allocadia. As Sam says, “It all starts with the plan.

Pipeline

Capterra Sales & Marketing Software

OCTOBER 1, 2021

According to Gartner, 46% of consumers use online search as one of their first steps to finding new products ( full content available to Gartner clients ). A Basic Guide to B2B Software Pay-Per-Click Advertising. Still confused about SEA and PPC? Check out: What is PPC?

Campaign

Lead Fuze

JUNE 30, 2023

Creating a need in sales is an art that requires strategic planning and execution. When your existing clients refer their friends or colleagues, they get rewarded with exclusive deals or freebies. In a competitive market, it’s crucial to have an arsenal of persuasive B2B sales techniques at your disposal.

Negotiate

Sales Hacker

JULY 8, 2020

It makes it much easier for them to get marketing out there to their clients, being able to track the activities so that they can automate some of the steps that maybe they have to think about and execute on every single day. Making something big even bigger with strategic revenue generation [12:03].

Real Estate

Lead Fuze

SEPTEMBER 30, 2023

But don’t worry – it’s more than possible with some creativity and strategic planning. Research shows , on average, B2B companies spend $198 per lead generated. Here are some steps to effectively use cold emails and convert potential clients into qualified leads without spending a dime.

Lead generation

Heinz Marketing

JUNE 22, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week, we’re featuring some of the best and brightest minds in B2B sales and marketing, today is absolutely no different. And what I was doing was, obviously flying to see clients.

Pipeline

Lead Fuze

SEPTEMBER 30, 2023

What is the AI tool for B2B sales? You know that potential client who’s been browsing through your products? This frees up time for your team to focus more on strategic aspects like building relationships with clients or crafting tailored pitches. What is the AI tool for B2B sales? Tools such as Outreach.io

Objectives and Key Results

Heinz Marketing

JULY 3, 2022

Here at Heinz Marketing, Lucidchart helps us organize workflows for campaigns, visualize sales and buyers’ journeys internally, and for clients. A cloud-based platform and intuitive interface that makes it simple to start diagramming, no matter what device, browser, or operating system.

User Experience