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4 B2B paid media strategies to stay ahead of the curve

Search Engine Land

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback.

B2B 89
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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

Utilize AI for In-Depth Analysis: Employ AI for complex data analysis, allowing human workers to engage more in decision-making and strategic planning based on insights provided by AI. His clients include Ford, Coast Capital, Wesgroup Equipment, US Bank (Elavon), The Canadian Armed Forces and hundreds of other organizations globally.

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AI Podcast – Collaborating with AI to Enhance Human Capabilities in Sales and Marketing

Closing Bigger

Improving Proposal Writing and Client Communication with AI Tools like Fathom.video can transcribe and analyze sales meetings, pulling out key points and client needs. “Using AI to draft proposals means we can respond faster and more accurately to client needs, increasing our chances of success.”

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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

How Virtual With Us secured large enterprise clients early and quickly [16:46]. Michelle Wine Estates, and learned the back end of entertaining clients in a restaurant. How Virtual With Us secured large enterprise clients early and quickly [16:46]. Sam Jacobs : Your client list is impressive, particularly for a young company.

Clients 84
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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle 123
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B2B Video Marketing: A Strategy for Lead Generation

ConversionXL

Content marketing in general—and video marketing in particular—needs strategic planning to work. For B2B marketing , the primary goal of content, video included, is often lead generation. Let me explain… From “videos” to “asset”: Planning your B2B video marketing strategy. Conclusion.

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A Deep Dive Into Successful Account Planning

Outreach

For most B2B companies, customer churn stems from inadequate customer care. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship. Why account planning matters. Account planning doesn’t happen overnight.