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AI Podcast – The Marriage of AI and Messy Humans

Closing Bigger

With that said here were the 10 big takeaways: Leverage AI for Productivity, Not Replacement: Utilize AI to handle repetitive tasks, freeing up human creativity for strategic thinking and relationship building. This partnership can lead to more informed and nuanced business strategies. Joining me is Nick Usborne from BeMoreHuman.ai.

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4 B2B paid media strategies to stay ahead of the curve

Search Engine Land

This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth. Leaning into video. Incorporating customer feedback.

B2B 90
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Advanced ways to use competitive research in SEO

Search Engine Land

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle 124
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How Young Companies Can Sign Major Clients with Alexandra Schrecengost

Sales Hacker

How Virtual With Us secured large enterprise clients early and quickly [16:46]. Michelle Wine Estates, and learned the back end of entertaining clients in a restaurant. My motto is ‘do everything with a purpose, build on that, and think strategically.’. About Alexandra and Culture With Us [02:48]. Paying it forward [28:33].

Clients 84
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A Deep Dive Into Successful Account Planning

Outreach

For most B2B companies, customer churn stems from inadequate customer care. When done well, account planning more closely resembles a partnership between an organization and its clients than a simple transactional relationship. Why account planning matters. Account planning doesn’t happen overnight.

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Increase LinkedIn Engagement by 86% in 2 Weeks (Case Study)

Sales Hacker

Let’s unpack this a bit with a recent client example. In just 2 weeks, we implemented an integrated content and audience development strategy that led to a 20% increase in audience growth and an 86% increase in engagement for our client. Client Background. Discovery & Strategic Planning. Let’s see how.

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Unveiling How to Find Total Addressable Market for Success

Lead Fuze

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. It’s an essential part of strategic business planning that can influence everything from budget allocation to investment decisions and go-to-market strategy.