Salesforce

OCTOBER 31, 2023

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. Find ready-to-buy prospects faster Learn how Sales Cloud can help you score your best leads and prioritize them by how likely they are to close. As Howard Brown, CEO of Revenue.io

Go To Market 72

Go To Market GTM Objectives and Key Results Price 72

SalesLoft

APRIL 12, 2024

And how can it help revenue teams close deals with precision, swiftness, and an unparalleled understanding of customer needs? These integrations span an ROP user’s CRM and broader go-to-market tech stack and can even bring in a customer’s proprietary data, like upsell signals, through an open API.

B2B 80

B2B Technology Technology CRM 80

Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Dreamdata is a B2B go-to-market platform. In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey.

B2B 104

B2B Customers B2C Inside sales 104

Highspot

JANUARY 9, 2024

Today’s B2B buyers are savvier, more informed, and have access to several options at their fingertips. This makes B2B sales training more important than ever. A well-designed program, paired with a robust training software , will empower your sales reps with the knowledge they need to deliver value and close more deals.

Technique 52

Technique B2B Cross-sell Negotiate 52

Veloxy

FEBRUARY 15, 2024

Key Takeaways Sales podcasts offer valuable insights for sales professionals of all levels, featuring content ranging from beginner-friendly tips to expert interviews and advanced strategies for B2B sales, sales engagement, and various industry-specific sales topics.

Gaming 233

Gaming Sell GTM Technique 233

Sales Hacker

JANUARY 10, 2023

We as revenue and go-to-market leaders must adapt. Close more deals, predictably. Welcome to the Create and Close Era. The post Live Virtual Roundtable: The New Era of B2B Sales appeared first on Sales Hacker. It’s clear, the rules for surviving (and thriving) in this new era are different.

B2B 68

B2B GTM Pipeline Gaming 68

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. Mary Shea, Global Innovation Evangelist at Outreach, shares her vision for the future of B2B sales and provides actionable advice for leaders to thrive in today’s dynamic marketplace. Up until 2015, CRM ruled king in sales.

B2B 90

B2B Growth GTM CRM 90

Salesforce

NOVEMBER 9, 2021

Eighty percent of B2B buyers prefer digital ordering experiences over in-person sales — even in sectors where field sales models have traditionally dominated. Get the B2B Digital Commerce Playbook. For a proper, thorough assessment, ask yourself about how you currently go to market. Digital commerce has changed.

B2B 97

B2B Strategize Legal Represent 97

Sales Hacker

APRIL 10, 2018

In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. The SMB segment—going upstream vs. downstream. Where Can You Apply This Go To Market Strategy? Regions often respond with a 1-2 year delay to the US Market.

Go To Market 73

Go To Market GTM X-functional Territory 73

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. A different kind of B2B buyer. Read next: The B2B customer journey is set on a digital track.

B2B 88

B2B Customers Pipeline Price 88

Sales Hacker

APRIL 16, 2024

James Kaikis currently serves as the Head of Go-To-Market and Chief Solutions Officer at TestBox, an innovative company revolutionizing the way buyers interact with product demos. 13:35 – The future of B2B software demos and TestBox’s innovative approach. For more information, head over to withsynch.com.

GTM 77

GTM Pipeline B2B Growth 77

Sales Hacker

MARCH 26, 2024

By focusing on human first community building, content marketing, live events and creative activations, they developed a new playbook for B2B marketing that built the Gainsight brand and fueled the company’s growth from $0 to $100M+ ARR, and eventual acquisition by Vista Equity at a $1.1B

GTM 88

GTM Pipeline B2B Go To Market 88

Partners in Excellence

MARCH 26, 2024

When these large, strategic deals closed, our team and the company celebrated the success. One of the leading Silicon Valley investors discussed his portfolio of companies and stated, “We have companies with great products and weak go-to-market teams, and these companies are struggling.

Sell 100

Sell Cross-sell Finance B2C 100

Heinz Marketing

DECEMBER 9, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. Features/functionality: ZoomInfo has a portfolio of solutions that combine B2B intelligence and company contact data with engagement software, and dynamic workflows. Harness deeper intelligence to close more sales. Without further ado….

B2B 73

B2B Objectives and Key Results Contact CRM 73

Martech

MAY 29, 2024

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. However, if you’ve been listening to the chatter on LinkedIn over the past two years, that evolution has gained speed and influence.

SQL 77

SQL GTM B2B Pipeline 77

Sales Hacker

JULY 29, 2019

Today he’s discussing how to go to market with an enterprise solution. He has a deep background in enterprise sales, and it’s an incredible conversation about how you go to market with a true enterprise solution. Ed is the co-founder and President of Seismic, where he leads the company’s go-to-market efforts.

Go To Market 52

Go To Market Electricity Healthcare Education 52

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Deals close 46% faster using ELG playbooks.

GTM 99

GTM UX Go To Market CRM 99

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises). ollect the Data.

B2B 105

B2B Lead generation Contact CRM 105

Heinz Marketing

OCTOBER 4, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Sales Hacker

NOVEMBER 14, 2023

He was one of the first few reps hired at Yammer to sell into the Fortune 500, responsible for closing some of their largest, 7-figure contracts. Over the last few years he has advised and invested in many B2B SaaS companies, particularly focused on helping with Go-To-Market.

GTM 91

GTM Growth Referrals Contract 91

SBI

JANUARY 15, 2019

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics. InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy.

Go To Market 26

Go To Market GTM Pipeline Launch 26

Martech

DECEMBER 19, 2022

In B2B sales and marketing, intent has become an essential ingredient as salt and pepper are in cooking. I tapped into a group of trusted B2B marketers to gain perspective on all things intent. Marketing is playing a larger, more proactive role in the buying-selling process.

GTM 116

GTM B2B Strategic planning Drivers/motivators 116

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So, Wiza was built.

GTM 91

GTM Sell Finance Launch 91

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. Account-Based Marketing. B2B is an acronym for Business-to-Business, a model for selling, relationship-building or engagement. . Closed Won. AB Testing. Account-Based Everything / Revenue.

B2B 99

B2B E-commerce Cold Call Represent 99

Heinz Marketing

DECEMBER 19, 2017

Marketing provides leads to Sales who then says “They’re not of high enough quality” and Marketing then says “Sales just isn’t closing them”…it’s a vicious cycle. Alana Ballon analyzed and gave us a great list for Marketing and Sales both to take advantage of. And it’s likely not anyone’s fault.

B2B 56

B2B Sales Consult Gaming 56

SaaStr

JANUARY 3, 2023

If you’re a go-to-market operator, you know this new imperative is not an either/or. B2B buyer cycles continue to evolve, and more and more SaaS companies will embrace RevOps to drive profitability. 73% of digital natives are responsible for B2B decision-making at their companies .

Growth 91

Growth Drivers/motivators Go To Market Sales 91

SaaStr

DECEMBER 21, 2023

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. By the time companies get to Series B, they’ve figured out their product-market fit but they still haven’t scaled. Check that out here.

Gambling 90

Gambling GTM Legal Contract 90

Heinz Marketing

APRIL 11, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3.

Pipeline 105

Pipeline B2B Go To Market Sales 105

Sales Hacker

MARCH 22, 2018

In this article, I will summarize what I’ve learned about B2B sales outsourcing. Would the product fit the selected market? Product/market-fit evaluation is key in every new market you want to enter as part of your Go-To-Market strategy (geographically and target-segment). W hat is Sales Outsourcing?

B2B 79

B2B X-functional Cold Call SQL 79

SBI

JULY 10, 2018

For many sales and marketing teams, discovering an in-month deal requires a whole lot of luck. But we know in B2B, luck isn’t a scalable tactic. A marketing team judges how qualified a lead is based on engagement alone; a sales team takes that lead and discovers it isn’t a fit at all.

Closing 55

Closing GTM B2B Prospecting 55

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

According to a recent report by Hubspot , 34% of B2B marketers say generating more leads is their top priority for 2021, while only 14% are concerned with closing more deals. On average, seven out of ten B2B leads in a sales pipeline aren’t ready to purchase without some form of encouragement. Mutual benefits.

Customers 94

Customers B2B Sales Pipeline 94

SaaStr

JANUARY 14, 2020

We all know and could name several successful B2C and B2B companies. We do thousands of customer interviews every year, both with the individual and with the B2B buyers that buy our product. The next phase of our journey was committing to this idea of going big. So, let me walk you through that.

B2B 53

B2B B2C Technology Technology 53

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The B2B playbook is changing.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

AUGUST 23, 2018

One of the reasons why B2B sales is so complicated is because of the many blind spots it involves that can ambush sales deals. Yet, all else can fail if you don’t know what to do and what not to do in B2B sales. What I believe is that B2B sales professionals should have the humility to accept it when things don’t work out.

B2B 55

B2B Cross-sell Negotiate Pitch 55

Sales Hacker

NOVEMBER 16, 2023

No Person is an Island It is rare in B2B sales for a single buyer to make a noteworthy purchase in a vacuum, and according to the Harvard Business Review software purchases greater than $100k involve on average eight stakeholders. Failure to do this will result in faulty forecasts, wasted time and effort, and missed targets.

Objectives and Key Results 88

Objectives and Key Results Engineering B2B Start-ups 88

SaaStr

JUNE 22, 2023

B2B folks want to do B2C. SMB folks want to go upmarket because there is too much churn in SMB. If you can close $1m deals — do that. But how are you going to ship world-class software in the early-ish days? Not having a true, viable go to market plan. That’s OK, but pretty risky. Are you good at outbound?

B2C 92

B2C B2B Up-sell Start-ups 92