Remove B2B Remove Closing Remove Pipeline
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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement.

B2B 117
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Demandbase rethinks ABM amid B2B marketing challenges

Martech

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. That’s not an easy solution any more.

B2B 120
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83% Percent of You Haven’t Gotten AI SDRs to Work … Yet

SaaStr

At SaaStr Annual, Tomasz Tunguz presented the results of their survey, along with a great story of a public company CRO who had deployed AI SDRs and generated a ton of pipeline … but no closed deals. Tons of B2B companies deploying AI SDRs already, but few deals closed so far.

Pipeline 128
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B2B vs. B2C Sales: 5 Key Strategy Differences

RingDNA

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)? This isn’t always enough in B2B.

B2C 62
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How Technology Helps you Manage the Sales Pipeline

Veloxy

Perhaps the answer could be in your sales pipeline. Research shows that top performing companies and sales teams do extremely well when it comes to managing their pipeline. However, over 60% of sales teams say their companies are doing a bad job of managing the sales pipeline. What is a Sales Pipeline? But first….

Pipeline 195
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B2B marketers want results, not more technology

Martech

B2B marketers want solutions that deliver results, not more tools to add to their martech stack, according to a new survey. The Pipeline360 2025 State of B2B Pipeline Growth Report found 69% of marketers value delivered insights or “done-for-you” services over adding new tools to their tech stack.

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Frequently Asked Questions About the B2B Buyer’s Journey and Sales Cycle

Heinz Marketing

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 62