Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. In B2B lead gen often requires multiple touch points before prospects even see why they need to talk to you. Even a 30-minute delay can drop contact rates dramatically.

B2B 81

B2B Appointment Inside sales Pitch 81

Martech

AUGUST 29, 2024

Book meetings ahead of time Reach out to prospects, connections and customers to connect with during the event. Get more sales meetings in advance with HubSpot’s LinkedIn integration Lock in meetings with key prospects before the event. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies 3.

CRM 124

CRM Contact Networking Follow-up 124

RingDNA

JUNE 15, 2025

The main difference between B2C and B2B sales strategies is the decision-making process. In contrast, B2B sales involve longer sales cycles , multiple stakeholders, and decisions driven by logic, ROI, and business impact. Namely, are you targeting consumers (B2C) or other businesses (B2B)?

B2C 62

B2C B2B Contract Objection handling 62

Martech

AUGUST 12, 2024

On the flip side, clean data lets you excel at tasks like prospecting, reporting, tracking capacity and ensuring your emails get delivered. Knowing where contacts are in their customer journey lets you see whether they should be handed off to sales or further nurtured by Marketing — and how to communicate with them when you do.

CRM 122

CRM Contact Account management Follow-up 122

Martech

APRIL 9, 2025

AI is driving meaningful operational changes AI-powered tools are already reshaping B2B marketing, driving major shifts in how marketers work. Contact enrichment. Prospect research. Dig deeper: 5 ways to help your B2B organization succeed with AI agents 2. 3 reasons AI proficiency is a key differentiator for marketers 1.

GTM 129

GTM Strategic planning Strategize B2B 129

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 59

B2B Pipeline Campaign Sales 59

Highspot

JULY 13, 2025

There’s a sales approach that is helping many B2B reps boost their sales productivity, gain new sales skills, and develop genuine connections and nurture relationships with the right prospects: social selling—a proven, virtual-selling technique employed by many leading sales teams. The good news? What is social selling?

B2B 52

B2B Sell GTM Cold Call 52

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. The key is strategic targeting.

B2B 86

B2B CTR Lead generation Sports 86

Hubspot

SEPTEMBER 9, 2024

How to Build a Lead List My Tips for Building a Sales Lead List A prospect may have shown interest in a product or service by responding to an online offer, visiting your company’s booth at a conference, or engaging with social media posts. If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1.

Territory 83

Territory Cold Call SQL Campaign 83

Veloxy

FEBRUARY 12, 2025

The email tracking analytics send instant alerts when prospects interact with your communications. Outreach - Sales Engagement My experience evaluating sales productivity tools shows that Outreach really stands out because it makes prospecting work easier. month or $959.88/year year Advanced: $179.99/month month or $1,679.88/year

Product 130

Product CRM Price Objectives and Key Results 130

Salesforce

NOVEMBER 5, 2024

SMBs must adopt a customer-centric mindset and implement effective email nurture journeys that guide prospects from interest to purchase. An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time.

Campaign 99

Campaign Cross-sell Click Through Rate CRM 99

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” While the uninitiated might view LinkedIn as a networking site for those seeking jobs, seasoned sales pros are already finding that LinkedIn can drive revenue when used as a sales prospecting tool.

Closing 62

Closing B2B Sell Referrals 62

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 112

B2B B2C Niche Education 112

Sales Pop!

MARCH 12, 2025

Prospects think they should be offered something of value before they commit; they should be educated, not just sold. eLearning in the lead generation process refers to the process of using educational content such as courses, webinars, training modules, and even interactive lessons to attract, engage, and convert customers into prospects.

Lead generation 130

Lead generation Process Education A/B testing 130

RingDNA

APRIL 11, 2025

Outbound Sales Metrics and KPIs Do you have sales development reps (SDRs) who are partially or completely focused on outbound prospecting? Dials Per Day Key Question it Answers: How productive are reps at dialing prospects? Emails Per Day Key Question it Answers: How productive are reps at emailing prospects?

Quota 62

Quota Sales Pipeline Contact 62

Hubspot

JULY 30, 2024

As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering.

Closing 85

Closing Quota Healthcare Tradeshows 85

Salesforce

DECEMBER 20, 2024

What defines success in B2B marketing? You have to identify when deals are near the finish line and take action, or pivot when a prospect stops responding. When working with sales to help close deals, B2B marketers need to understand the sales funnel, including how customers move through the stages of an opportunity.

B2B 59

B2B Contract Cross-sell Construction 59

Hubspot

NOVEMBER 22, 2024

Boo, you were ghosted by a prospect you thought for sure would convert. That‘s why I’ve contacted some sales pros and AI experts to learn how they or their clients use AI for sales lead generation. According to HubSpot’s 2024 State of Sales Report , 23% of sales pros find cold emailing the best way to reach prospects.

Lead generation 50

Lead generation B2B Sales Campaign 50

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. This provides insight into a prospect’s needs so you can zero in on qualified buyers who are a good fit for your product or service.

E-commerce 87

E-commerce Territory Pitch Sales 87

Hubspot

SEPTEMBER 30, 2024

Activities like prospect outreach, cultivating brand awareness, and online relationship building are all enhanced by social media — so having a solid presence on these platforms can really help your case. Social selling isn‘t about bombarding prospects with generic sales pitches; it’s about building relationships.

Sell 75

Sell Relationship building Trust Networking 75

Martech

APRIL 2, 2025

Your target audience is B2B, likely consisting of mid-size to larger companies, with decision-makers within those organizations. A better strategy would be to create informational or thought-leadership content on a platform like LinkedIn, which is more aligned with B2B networking.

Objectives and Key Results 114

Objectives and Key Results Strategize B2C CRM 114

Hubspot

OCTOBER 16, 2024

Ideally, you’ll identify a company whose reputation aligns with the kind of prospecting you’re already doing. UpLead Known for its extensive B2B database, UpLead offers cold calling services tailored to various industries and target audiences.

Cold Call 73

Cold Call Sales Campaign Price 73

Hubspot

OCTOBER 10, 2024

GDPR compliance is a messy process to begin with, but trying to stay ahead of the regulation while B2B cold calling presents a whole other set of problems. Was B2B cold calling still legal? How GDPR Affects B2B Cold Calling With that out of the way, let’s settle the most important thing first. Table of Contents What Is the GDPR?

Cold Call 56

Cold Call Legal B2B Contact 56

Adaptive Business Services

JUNE 25, 2025

Since I represent Nimble CRM, let’s talk about how easy it is to do and I will use a typical B2B sales environment as an example. This may come from prospecting or even a response from your website. Nimble features both workflows and pipelines. Both represent a process. Drag and drop.

Process 71

Process CRM Represent Sales 71

Salesforce

JUNE 17, 2025

Sales Development Enhancement: Nurture Contacts & Person Accounts When it’s available: April 2025 What it does: Reaches out to existing contacts for upsells and cross-sells using contact and person accounts from opportunity records. Use filtering settings to customize the display. Turn on Sync Email as Salesforce Activity.

Sell 83

Sell Territory E-commerce Sales 83

Salesforce

DECEMBER 2, 2024

Most B2B marketers have used account-based marketing (ABM) for years. Marketing and sales alignment is a big key to engaging accounts and closing B2B deals. Related content 3 Ways AI Brings You Better B2B Marketing Solutions 3 Ways to Use B2B Data to Simplify Your Marketing Campaigns Chatbots vs. AI Agents: What’s the Difference?

Closing 59

Closing Objectives and Key Results Manufacturing B2B 59

Salesforce

NOVEMBER 25, 2024

With more data at your disposal, it is easier to tap into advanced personalization features like Cross-Object Merge Fields, which pulls in information from Data Cloud to display merge fields related to the contact record. Marketers can personalize messages based on objects related to the contact record. Rule-Based Dynamic Content.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. You founded a product company, but you’re running a distribution business. It’s messy.

Pipeline 80

Pipeline B2B Territory Quota 80

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Marketing’s job is to promote the product’s value so prospects will come and talk to you. Key Takeaways Product training is essential for anyone responsible for taking a product to market.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

RingDNA

JUNE 10, 2025

Warm leads can be defined as prospects that have previously engaged with your company in a meaningful way. Contacts who are familiar with a particular sales rep or people who they have worked with previously are also considered a warm contact. They include individuals from events, your website, and/or social media.

Cold Call 62

Cold Call Contact Referrals CRM 62

Adaptive Business Services

APRIL 9, 2025

I have always been a strong believer in doing research prior to engaging with a client or prospect. Additional Insights: Target Audience and Business Development : Craig primarily serves solopreneurs and small B2B teams who need personalized CRM solutions. Certainly, there are other ways to obtain contact info.

Electricity 71

Electricity CRM Relationship building Clients 71

Highspot

JUNE 24, 2025

And when B2B organizations invest in a unified sales enablement platform that offers intuitive AI role-play technology, like Highspot, they can save hours on sales training and development. ” Prospect: “How is that different from traditional training? “The AI surfaces insights they might not have considered otherwise.

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

PandaDoc

MARCH 25, 2025

Complex sales examples Complex sales are common in SaaS, B2B, and service industries, such as with the following: Software with customizations, options, or add-ons Financial or consultative services Selling products or services to large organizations Whats the difference between complex and transactional sales? Keep engaging the prospect.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Martech

JUNE 13, 2025

Despite all the advances in intent data and predictive analytics, most programs use educated guesses about prospects’ needs. Meanwhile, your sales team is having actual conversations with prospects every day. Use Clay to find contact information for other buying group members. The problem is data quality and relevance.

Campaign 55

Campaign Launch GTM Education 55

Martech

FEBRUARY 7, 2025

In the competitive world of B2B, youre in a race for profitability. Dig deeper: How to develop a winning B2B ideal customer profile Formula 2: The catalyst has to become integral to the way you go to market Your ICP must also be embedded in every aspect of your go-to-market (GTM) strategy. Back it up with a human touch.

B2B 75

B2B GTM Drivers/motivators Manufacturing 75

SalesHood

JULY 11, 2025

61% of B2B buyers prefer to make purchases digitally Source: Gartner Today’s buyers want to engage on their own terms. What this means for sales teams: If your reps rely on traditional, high-touch sales motions alone, they risk alienating prospects. But many sales motions haven’t. All rights reserved.

Quota 52

Quota Objection handling Price Trust 52