Martech

OCTOBER 28, 2024

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. Why bother adding images at all, my B2B email friends? Processing.

B2B 133

B2B Territory Strategize Follow-up 133

Martech

AUGUST 26, 2024

Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates. It provides valuable insights into visitor demographics, engagement, and conversion paths. The post Essential stack for a B2B startup: Best of the MarTechBot appeared first on MarTech. Processing.

B2B 117

B2B Target audience/market Campaign Technology 117

Martech

JULY 25, 2024

In B2B demand generation , buyer groups have become more important than individual buyers. Buyer groups include all key stakeholders in B2B purchase decisions, including people from roles you may not be actively targeting who nonetheless have a say in the final decision (examples here often include legal, IT, and/or compliance).

B2B 132

B2B Legal CRM Lead generation 132

Martech

FEBRUARY 11, 2025

Generative AI is transforming how B2B buyers research and make purchasing decisions. Up to 90% of B2B buyers already use generative AI tools , according to Forrester. This shift fundamentally changes how tech buyers evaluate SaaS brands, making AI-powered search critical in vendor visibility and sales conversions.

B2B 136

B2B Engineering Education Lead generation 136

Martech

JUNE 11, 2025

B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. Experts have been discussing brand building as the future of B2B marketing for some time. Too much B2B marketing is diluted, repurposed offers. We’re in content shock.

Pipeline 113

Pipeline B2B Cross-sell Education 113

Heinz Marketing

JULY 19, 2024

Drift : For AI-powered chatbots and conversational marketing. By implementing an AI-powered data analytics tool like Tableau , they were able to derive actionable insights quickly, leading to a 30% increase in lead generation and a 25% boost in sales conversions within six months. Hootsuite : For social media scheduling and analytics.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Iannarino

MAY 5, 2023

If you listen to salespeople in conversation with their prospective clients, you may notice that some salespeople are better than others. Some sales professionals engage their buyers and decision-makers by creating a better sales conversation.

Conversion 278

Conversion Sales Contact B2B 278

Martech

OCTOBER 11, 2024

Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? But B2B software sales are incredibly complicated things. Any sizable B2B SaaS deal includes: A buying committee. Dig deeper: Why does everyone seem to be re-thinking B2B marketing? That’s a lot of touchpoints.

B2B 120

B2B Angle Promote Education 120

Iannarino

OCTOBER 19, 2023

Even though you sell B2B , you will encounter many people who lack business acumen. Occasionally, you will meet one of these people in a conversation; other times they could be a contact. Business acumen means understanding how business works, including the vocabulary used and the concepts that provide a foundation for decisions.

Conversion 299

Conversion Contact B2B Meeting 299

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. Context) You are an email marketing expert for a B2B financial services company. Processing.

B2B 108

B2B CTR Click Through Rate Strategic planning 108

Iannarino

MARCH 4, 2023

B2B salespeople have been taught and trained that their company and their offerings are what make them different from their competitors. This slide deck and the conversation answers the question “Why us?” This slide deck and the conversation answers the question “Why us?” even though no B2B customers are asking that.

B2B 277

B2B Sales Conversion Meeting 277

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. Conversely, employees in a joyful workplace are happier, healthier and calmer. The post The Competitive Edge in B2B Profitability?

B2B 106

B2B Drivers/motivators Healthcare Promote 106

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 112

B2B B2C Niche Education 112

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. This strategy is still effective, as recognizing the prospective buyer's pain points allows for a good and effective sales conversation. If a person is a decision-maker, how might they need help from B2B salespeople?

B2B 286

B2B Contact Clients Entertainment 286

Martech

AUGUST 19, 2024

You can even incentivize conversions for free-trial users. The post How to identify high-churn personas in B2B and mitigate their risk appeared first on MarTech. You can mitigate the high churn of free-trial users by optimizing the free-trial experience. Provide clear value propositions for an upgrade to paid versions. Processing.

B2B 120

B2B Contract Consult Price 120

Martech

NOVEMBER 8, 2024

In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. This is a major opportunity for B2B marketers.

B2B 126

B2B Objectives and Key Results Cross-sell B2C 126

Iannarino

FEBRUARY 3, 2023

B2B buyers have raised their standards. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team.

Sales Experience 278

Sales Experience Contact B2B Sales 278

Hubspot

JULY 31, 2024

But over the past several years, digital checkout for B2B has seen an explosion in growth. In late 2021, a Gartner study revealed that 83% of B2B buyers prefer placing orders or paying for goods through digital channels. A great B2B checkout experience can drive up lifetime value and retention, leading to substantial growth.

B2B 83

B2B E-commerce Real Estate B2C 83

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. The simple conclusion is that B2C marketers need to know a little about many, while B2B marketers must know a lot about a few. Why are there differences?

B2C 94

B2C B2B Contact Trust 94

Martech

OCTOBER 25, 2024

B2B marketers in the U.S. And how do they research and vet the dozens of data providers out there selling data to B2B marketing organizations? I sat down with Tzvi Kopetz,VP of Marketing at Lusha, for a conversation about the role of data in B2B marketing. Advice for marketers trying to choose a B2B data vendor.

B2B 112

B2B Conversion Sell 112

Iannarino

JANUARY 4, 2024

Wait until you see the massive research project I am working on now, involving comprehensive strategies for improving B2B sales performance. Right now, it involves reading, research, and data analysis to understand the implications of different strategies.

B2B 293

B2B Sales Conversion 293

Iannarino

NOVEMBER 12, 2024

In the competitive world of B2B sales, the difference between winning and losing a deal often hinges on the effectiveness of your sales conversation.

Conversion 242

Conversion Consult B2B Sales 242

Iannarino

JANUARY 18, 2024

Discover how leading rather than following in client conversations can revolutionize your B2B sales approach.

Clients 250

Clients B2B Sales Conversion 250

Hubspot

AUGUST 20, 2024

Over the last decade in B2B, I’ve been on both sides of the equation as a seller and a buyer, and I can promise you that it’s a huge problem there as well. I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. Google Search Google is an effective way to reach B2B decision-makers when they are actively searching. Make sure to: Use keyword lists wisely Add negative keywords like home or residential to filter out non-B2B searches. The key is strategic targeting.

B2B 86

B2B CTR Lead generation Sports 86

Heinz Marketing

JUNE 5, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing Understanding and activating the B2B buyer’s journey is essential for marketers looking to drive real revenue impact. FAQs About the B2B Buyer’s Journey and Sales Cycle What is a B2B buyer’s journey? How do you build a B2B buyer’s journey?

B2B 67

B2B Pipeline Campaign Sales 67

Martech

DECEMBER 3, 2024

“The state of B2B advertising” is the name of a recent report from ABM advertising, customer intelligence and data platform Demandbase. But what about the state of B2B marketing itself? A pipe to close conversion rate of around 20% to 30% was once considered a good average. The message got through.

B2B 120

B2B GTM Pipeline B2C 120

Iannarino

OCTOBER 8, 2023

One way to prevent your clients from treating you as a commodity is to pursue a conversation that differs from your competitors’. To differentiate yourself in your client’s eyes is to create value for them in the sales conversation. When you look and sound like your rivals, you can expect your clients to believe you are no different.

Strategize 306

Strategize B2B Sales Clients 306

Sales Pop!

JANUARY 25, 2025

Research shows that landing pages focused on specific buyer concerns can improve conversion rates by up to 80%. Check out the landing page for their two-way texting service , which enables real-time conversations. Following this tactic can help you engage your audience more effectively and dramatically increase conversions.

Product 262

Product Customers Real Estate Trust 262

Martech

APRIL 17, 2025

B2B marketing leaders play a pivotal role in this shift. The shift to value-based marketing The B2B landscape is evolving. Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1.

B2B 108

B2B Growth Customers Drivers/motivators 108

Sales Gravy

MARCH 25, 2025

Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.

B2B 79

B2B Appointment Inside sales Pitch 79

Iannarino

SEPTEMBER 6, 2023

As a salesperson, you can use data to bolster your claims in the sales conversation. Today, almost everything we do provides data, and buyers and decision-makers are interested in it because it provides an objective view to their problems and potential solutions.

B2B 306

B2B Sales Clients Prospecting 306

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Events Content related to user events received considerable attention.

B2B 135

B2B Campaign Represent Presentation 135

Sales Pop!

JUNE 17, 2025

If you want shorter sales cycles, better-qualified leads, and fewer dropped conversations, it’s time to rethink what your website is actually doing. Lean Into Emotions (for B2C) or Evidence (for B2B) Purchase decisions aren’t as rational as we like to think. In B2B, trust is built through confidence, credibility, and clear value.

B2C 130

B2C Objectives and Key Results Manufacturing Real Estate 130

Search Engine Land

JULY 15, 2024

Like other GMLs in recent years, this one was short on B2B-focused updates and pointed toward more Google control and less for advertisers. Overall, B2B advertisers need to be able to use exact match without super-high costs to build effective campaigns because Google simply isn’t good at understanding the intent of B2B searches.

B2B 76

B2B Campaign Trust Represent 76

Martech

APRIL 23, 2025

Let’s be honest: too much B2B content is AIgenerated junk posts that chase rankings and leads and deliver little value. Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ ’ Audience: B2B tech marketers.

B2B 126

B2B A/B testing Trust CRM 126