SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. The latest AI B2B to go through hyper-growth. They’ve rocketed to $6m ARR in just a few months.

Territory 85

Territory CRM Negotiate Relationship building 85

Hubspot

JUNE 16, 2025

Even account managers — once focused on relationship-building — are now expected to drive revenue. This is especially true in complex B2B sales like SaaS, ABM, and enterprise software. By doing this, they turned a cold pitch into a consultative conversation,” Wickett says.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Heinz Marketing

MARCH 6, 2025

Instead, they aim to free up sales teams from routine tasks so they can focus on deeper prospect engagement and relationship-building. More efficient lead engagement AI-powered lead qualification has increased conversion rates for many organizations. How much of your sales cycle is routine vs. relationship-driven?

Gaming 52

Gaming Cold Call Sales Follow-up 52

SaaStr

JULY 14, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Stop wasting budget on generic B2B audiences. Our booth conversations weren’t just demos—they were substantive discussions with VPs and C-suite executives who have real budget authority. The executive lead quality justified every dollar spent.”

Relationship building 73

Relationship building B2B Pipeline Trust 73

Salesforce

OCTOBER 22, 2024

Attracting qualified prospects — companies that are a good fit for your product or services — is more important in B2B (business-to-business) sales than earning a large number of leads. In B2B sales, needing to win over multiple decision-makers is normal. These are elements of a total framework — not sequential steps.

E-commerce 87

E-commerce Territory Pitch Sales 87

Adaptive Business Services

APRIL 9, 2025

Additional Insights: Target Audience and Business Development : Craig primarily serves solopreneurs and small B2B teams who need personalized CRM solutions. Professional Network and Influence : With a notable following on LinkedIn and multiple endorsements, Craigs network reflects his influence in the CRM and B2B sales community.

Electricity 71

Electricity CRM Relationship building Clients 71

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

Engineering 117

Engineering Niche Technology Technology 117

SaaStr

JULY 14, 2025

Two of the most misunderstood concepts in AI for B2B and SaaS aren’t technical—they’re human. “Human-in-the-loop” and “AI orchestration” have been watered down into feel-good phrases that make AI adoption sound effortless. The reality?

Strategize 68

Strategize Education Represent Negotiate 68

SaaStr

JULY 7, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. Budget Authority : 78% have direct purchasing power or significant influence Company Scale : Average revenue $50M+, with 27% at Enterprise ($40M+ ARR) Decision Speed : 60% faster sales cycles compared to other B2B channels Deal Value : 3.2x

Pipeline 84

Pipeline CTR Contract Strategize 84

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. The method was developed by Matthew Dixon and Brent Adamson in The Challenger Sale and emerged from a multi-year study of thousands of B2B sales professionals.

Process 52

Process Objectives and Key Results Sales Angle 52

PandaDoc

MARCH 25, 2025

Complex sales examples Complex sales are common in SaaS, B2B, and service industries, such as with the following: Software with customizations, options, or add-ons Financial or consultative services Selling products or services to large organizations Whats the difference between complex and transactional sales?

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

SaaStr

JUNE 12, 2025

But after digging into the conversation with Perplexity’s CBO Dmitry Shevelenko and host of the SaaStr CRO Confidential series (and former CRO at Brex), Sam Blond at SaaStr Annual, it’s clear we’re now quickly blown past the theoretical stage. Spend 30 minutes with AI getting to 80% proficiency. Feel the difference?

Legal 85

Legal Strategic partnership Pipeline Strategize 85

Hubspot

MAY 16, 2025

Youre juggling first impressions, real-time conversations, and the pressure to be memorable, all while trying not to come across as awkward or pushy. Research attendees or speakers, identify a few people youd like to connect with, and prepare a couple of conversation starters. The good news? Mistaking quantity for quality.

Networking 41

Networking Follow-up Referrals Conversion 41

SaaStr

JULY 15, 2025

Their AI has also handled over 139,000 conversations in its first few months, doing everything from reviewing VC pitch decks to managing speaker submissions to advising on hiring decisions. The companies winning with AI outbound aren’t just buying a tool — they’re building a machine. Stop sending generic sales decks.

B2B 89

B2B A/B testing Engineering CRM 89

SaaStr

MARCH 25, 2025

Hyrid and work-from-home made it the default paradigm for many in B2B sales. In fact, it almost always increases the conversion rates of deals. Splunk is very enterprise and its CRO also sees 3x the conversions when they show up in person. Vassil noted that in-person interactions consistently lead to higher conversion rates.

Conversion 73

Conversion Territory Referrals Inside sales 73

Hubspot

FEBRUARY 21, 2025

By narrowing your focus, you improve conversion rates and build lasting client relationships. For example, as a content strategist, my ICP includes B2B SaaS companies with 50-200 employees, $5M-50M in revenue, and an established blog. Build your target account list. Industry and sub-industry focus. Growth stage.

Clients 41

Clients Sell Cross-sell Objectives and Key Results 41

SaaStr

APRIL 28, 2025

What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now.

Negotiate 96

Negotiate Contract E-commerce Price 96

SaaStr

MAY 29, 2025

Companies like Bamboo HR and Scale AI are already automating their entire sales and revenue operations using AI-powered customer conversation analysis. This isn’t optional technologyit will become table stakes for B2B sales, just like CRM systems became non-negotiable in the 2000s.

GTM 94

GTM Negotiate Cross-sell CRM 94

SaaStr

JULY 1, 2025

I’ve been in B2B software now for 20+ years (!). But AI B2B companies are hitting 500%+ growth rates and creating billion-dollar categories in months, not years. By early 2024, every serious B2B company had access to the same AI capabilities for pennies on the dollar. 60% increase in design handoff conversion rates.

Non-Profits 73

Non-Profits E-commerce Growth B2B 73

SaaStr

JUNE 26, 2025

For B2B SaaS companies : The war for AI talent isn’t just about building better products—it’s about access to a finite pool of people who understand how to make AI actually work in enterprise contexts. Founders can raise quickly, pivot rapidly, or exit early without the same relationship costs.

Territory 97

Territory Legal B2B Gambling 97

Hubspot

APRIL 28, 2025

AI then uses natural language processing to interpret messages, detect buyer intent, and engage in meaningful conversations. Agentic AI can take over repetitive, admoinistrative tasks so that human reps can focus on complex negotiations, relationship building and actually closing high-value deals.

Appointment 45

Appointment Follow-up Negotiate CRM 45

Hubspot

MARCH 7, 2025

And you need a relationship-focused approach to sales. Work on relationship building and focus on getting to know that person and finding out what their pain points are. Eventually, you can have a discovery conversation about solving the problems that they have, but you have to go about it in a human way.

Customers 41

Customers Referrals Campaign B2C 41

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. This shift creates space for what humans do best: creative strategy, relationship building and collaborative problem-solving. Marketing complains that sales ignores their hard-earned leads.

Assembly Line 118

Assembly Line Sales Follow-up Technology 118

Score More Sales

JULY 30, 2014

In the last 10, B2B companies we have worked with, I found that this tool combination has worked with 9 of them. Just like meeting someone in person, you start with a handshake and short conversation to learn about them. The post How To Be Social In Sales – Relationship Building appeared first on Score More Sales.

Relationship building 92

Relationship building Manufacturing B2B Sales 92

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . Over the course of your relationship with the account, surely key internal AND external members will move on. By Matt Heinz , President of Heinz Marketing.

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Sales Nexus

AUGUST 17, 2021

What do you need to do to separate your B2B email campaigns from the rest of the crowd, and to stand out amidst all the sales noise? How do you create B2B email campaigns that actually get results? How do you make your B2B email campaigns stand out? BS: And this gets into the conversation about lead scoring.

Campaign 111

Campaign B2B CRM Closing 111

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 109

B2B X-functional Pitch Click Through Rate 109

The 5% Institute

FEBRUARY 24, 2020

If you’re selling B2B – also known as business to business; something that’ll be foundational to your success in your industry, is the presence of your B2B sales process. But what exactly is a B2B sales process? The B2B Sales Process – Explained Step By Step. What Is A B2B Sales Process? Think of it as a system.

B2B 98

B2B Process Objectives and Key Results Objection handling 98

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. Building Solid Relationships Moving on, let’s talk about relationships.

B2B 104

B2B Customers Contract Service 104

Sales Pop!

JANUARY 25, 2022

In a B2B context, your leads are usually shopping around and speaking to many prospective businesses. Relationship Building. A good salesperson understands how to build relationships and create connections quickly. Sales and branding have a synergistic relationship. Insight Into Industry. Conclusion.

Pitch 228

Pitch Sales Niche Relationship building 228

Sales Hacker

NOVEMBER 15, 2017

This sales glossary is meant to reduce ramp time for new reps that are getting immersed in B2B sales jargon for the first time. For example, you can measure visitor traffic or conversion rate on two different web pages having similar content and purpose. AB Testing. Account-Based Everything / Revenue. Account-Based Marketing.

B2B 105

B2B E-commerce Cold Call Sales 105

Hubspot

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

B2B 78

B2B Prospecting Cold Call Referrals 78

ConversionXL

OCTOBER 22, 2019

How can you make Facebook Advertising work for B2B? I sat down with Curt Maly, Facebook Advertising Expert @ Black Box Social Media, and he says: it is all relationship building. Topics that I’m covering go way past conversion stuff – it’s about optimizing all the things: your life, health, relationships, work, and business.

B2B 62

B2B Relationship building Growth Conversion 62

The 5% Institute

JULY 24, 2020

B2B consulting. Further reading: A Guide To Building Sales Relationships/ Building Rapport. Many Sales Professionals and Business Owners make the mistake of engaging in their sales conversations and sales process , with people who don’t qualify for their offer. These can include: Property. Done for your services.

Consult 144

Consult Sales Clients Presentation 144

The 5% Institute

AUGUST 9, 2021

Further reading: A Guide To Building Sales Relationships/ Building Rapport. #2 Many Sales Professionals and Business Owners make the mistake of engaging in their sales conversations and sales process , with people who don’t qualify for their offer. 6 – Bring Up Money During The Conversation.

Objectives and Key Results 145

Objectives and Key Results Sales Clients Up-sell 145

The 5% Institute

AUGUST 3, 2021

To learn how to build rapport the right way, read the linked article below for more detail. Further reading: A Guide To Building Sales Relationships/ Building Rapport. #2 Even if you’re selling B2B , the everyday issues they’re facing have a personal toll on the individuals within the business.

Closing 145

Closing Sales Clients Presentation 145

The 5% Institute

AUGUST 20, 2021

Further reading: A Guide To Building Sales Relationships/ Building Rapport. #2 Many Sales Professionals and Business Owners make the mistake of engaging in their sales conversations and undergo their sales process , with prospects who don’t qualify for their offer. 6 – Bring Up Money During The Conversation.

Closing 145

Closing Prospecting Sales Clients 145