Search Engine Land

APRIL 4, 2023

For the first time, more than half of B2B ads will be placed on mobile this year, according to Insider Intelligence. It’s a good time to address the most persistent mistakes B2B advertisers continue to make with mobile ads, particularly nit-picky to holistic customer understanding. As for video, shorter attention span matters.

B2B 69

B2B UX CRM Promote 69

Martech

SEPTEMBER 9, 2021

“In some cases,” he said, “a posting for a marketing operations position had the typical marketing automation callouts but also covered a whole host of other disciplines ranging from analytics to UI/UX design to technical strategy. The field needs clearer distinctions.”.

E-commerce 127

E-commerce UX Technology Technology 127

Sales Hacker

OCTOBER 13, 2023

Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. He has seen tremendous advances for augmentation with AI as effective across reducing sales reps’ time spent manually putting information into the CRM and reducing the amount of time spent preparing for meetings.

GTM 123

GTM UX Go To Market CRM 123

Martech

FEBRUARY 25, 2022

Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering numerous benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. ActiveCampaign serves SMBs to enterprises in all industries across B2B, B2C and e-commerce.

E-commerce 122

E-commerce B2C Manufacturing Hospitality 122

Sales Hacker

MARCH 29, 2021

An ecosystem of related products and channel partners exist around every B2B product. As a B2B company, it is imperative to understand your particular ecosystem and take advantage of these opportunities. Keystone Partner Software: the PRM and the CRM. Forrester estimates that 75% of world sales flows through indirect channels.

CRM 111

CRM Cross-sell Campaign Referrals 111

Hubspot

MAY 19, 2020

Closely tracking and understanding your website activity can inform more thoughtful, effective sales efforts — particularly for B2B companies. By tracking how your site is registering with prospects, you gain insight into their buying intentions and what aspects of your UX and messaging are most effective. HubSpot CRM.

CRM 88

CRM Price UX Construction 88

Search Engine Land

JANUARY 10, 2024

For B2B brands, here are examples of information we like to ask for: Company name : Anybody who doesn’t have a company will leave your page and disqualify themselves naturally. Qualify your leads We like to connect lead gen accounts with their CRM data whenever possible so we can focus on generating leads that drive business outcomes.

Campaign 127

Campaign CRM UX Up-sell 127

Martech

FEBRUARY 22, 2022

Confusing UI/UX. Poor customer experience has the potential to derail your B2B marketing campaigns. Zoho CRM Plus. Zoho CRM Plus helps brands improve customer experiences through its wide range of unified solutions. Unresolved issues/questions. Too much automation. Service that is not personalized.

Customers 143

Customers Service Contact CRM 143

Search Engine Land

SEPTEMBER 1, 2023

Below is an example of an SEO impact forecast for B2B. Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Subtract operational costs, and then get the forecasted KPIs for monthly sales from traffic, cost per sale, estimated monthly revenue and ROI.

CTR 122

CTR X-functional Profit margin Contract 122

Hubspot

JULY 29, 2022

Before investing in a new PRM solution, make sure that the platform you choose integrates with your existing systems and tools — like your CRM and marketing software. You’ll notice that many of these PRM apps integrate seamlessly with HubSpot’s CRM Platform , so you can centralize your company’s data and create powerful customer experiences.

Relationship Management 85

Relationship Management Referrals E-commerce CRM 85

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 54

B2B B2C Retail Clients 54

PandaDoc

NOVEMBER 2, 2022

Using dedicated software , you can quickly draft the quote and send it over to them, together with the demo invite, in one streamlined process, and log everything into your CRM (e.g. Do B2B cold emails work? Yes, B2B cold emails can be an effective lead-generation strategy , if done correctly. Salesforce ).

Objectives and Key Results 97

Objectives and Key Results Negotiate Contract Follow-up 97

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Is this also true for B2B websites? Let’s ask B2B marketers. Mobile Optimization for B2B ? We ran a short survey asking B2B marketers the following questions: Is your website mobile?friendly?

B2B 52

B2B B2C Retail Clients 52

Martech

JUNE 29, 2022

The GA BigQuery data has other benefits , including integration with CRM data. It’s for marketers, conversion rate optimization (CRO) teams, content creators, or UX leads. How to integrate. The integration is self-serve within the interface, but there needs to be a BigQuery project available to link the Google Analytics tool.

A/B testing 117

A/B testing E-commerce UX Retail 117

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). This is just one example of how Service Provider report can be used to improve data quality.

Conversion 131

Conversion Healthcare E-commerce Networking 131

ConversionXL

JUNE 8, 2017

User experience research or UX research, shouldn’t be limited to A/B testing programs only. If done properly, you UX research should have landed you a lot of ideas about which problems affect which segments. If you are in B2B, you’ve certainly heard of account-based marketing by now. Do User Experience Research. Firmographics.

A/B testing 97

A/B testing UX User Experience Cross-sell 97

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. CRM: Customer Relationship Management. At the simplest level, CRM software lets you keep track of all the contact information for these customers. CX: Customer Experience (See UX). UX: User Experience. HubSpot has APIs that developers use to get information from our software into theirs.

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Outreach

DECEMBER 8, 2017

Over the past few months AltiSales has drawn some attention due to our success putting together SDR strategies for B2B companies and executing those effectively. Back in the day, while working with ShareFile, we had to use "Coffee", their in-house built CRM. At AltiSales, we've had 100% of our SDRs hit quota over the past 6 months.

Quota 49

Quota Customers A/B testing UX 49

PandaDoc

APRIL 27, 2021

Bitrix24’s CRM provides simplified lead management for your company with a complete digital sales system that generates, stores, and organizes prospect information. So many excellent modules are available, including CRM, sales funnels, project management, and many more. Lusha. ?

CRM 52

CRM Contact Follow-up Pipeline 52

PandaDoc

APRIL 27, 2021

Bitrix24’s CRM provides simplified lead management for your company with a complete digital sales system that generates, stores, and organizes prospect information. So many excellent modules are available, including CRM, sales funnels, project management, and many more. Lusha. ?

CRM 52

CRM Contact Follow-up Pipeline 52

SBI

APRIL 29, 2019

Customer feedback drove this UI update, which has allowed us to modernize our look, improve our user experience and align with what customers have grown to expect in their B2B software. To bring this vision to life, Revegy hired a best-in-class UX design agency, Atlanta’s Toolbox No. Anne Kimsey, Vice President of Product for Revegy.

Product 34

Product Teamwork UX Strategize 34

ConversionXL

DECEMBER 16, 2020

Here’s what you should avoid in your screening process: Asking yes/no kind of questions such as, “Do you need a CRM solution?” Let’s take a look at an example scenario: You’re trying to find users to review your B2B payroll solution. Cost: $40/non-B2B user, $80/B2B user + custom incentives (usually $20–40/user).

A/B testing 92

A/B testing Follow-up Start-ups User Experience 92

Salesmate

JUNE 15, 2021

You must be already using a CRM or some other tool for managing all your leads and information. You can also ask for the screenshots of the UX so you have a clear idea of how the process and flow of the automation software will work out. . Pardot by Salesforce is yet another robust B2B marketing automation tool. Integrations.

Referrals 52

Referrals Price Campaign User Experience 52

PandaDoc

OCTOBER 3, 2023

AI-powered CRM systems like Salesforce can automatically log details, adjust inventory, and set strategic follow-ups, which is simply impossible within a strict meeting schedule. Online B2B platforms employing sales enablement software can score leads not just based on interaction metrics like page views or downloads.

Process 52

Process Objectives and Key Results X-functional Sales 52

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). For example, Google and Oracle are primarily B2B companies. 27) Customer Relationship Management (CRM). At the simplest level, CRM software lets you keep track of all the contact information for these customers. 91) User Experience (UX). 5) B2C (Business-to-Consumer). 71) Pinterest.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

JUNE 12, 2025

ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. I appreciate our CRM, it’s just as the “CEO”, the “boss”, it’s not worth my time. It’s not just better UX. The New B2B Operating System? The New B2B Operating System?

B2B 75

B2B Service UX CRM 75

SaaStr

JUNE 9, 2025

Classic sticky B2B customer. This is stealth AI churn, and it’s coming for every B2B category. Sales Tools : Reps still love their CRM but use AI for email sequences, call summaries, and lead research. Take Canva. We’ve been happy, paying customers at SaaStr for 8+ years. Love the product.

Customers 102

Customers X-functional UX B2B 102

Heinz Marketing

NOVEMBER 5, 2018

It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Our most recent episode (recording and transcript below) is called, Style vs Function: The Importance of Design and UX in B2B Applications. Thanks so much to our sponsor, MailTag.io.

Pipeline 70

Pipeline UX Sales B2B 70

Hubspot

FEBRUARY 5, 2020

We haven’t done everything right, but we’ve scaled substantially over the years, generating more than 68 thousand customers globally and $513 million in revenue in 2018 with the highest customer satisfaction of any CRM. That includes everything from CRM and marketing automation to data enrichment and helpdesk. Usability Hub : for UX.

UX 101

UX Referrals Follow-up Growth 101

Xant

MAY 20, 2021

Today, B2B buyers are completely digital. The way we approach integrations on Playbooks amplifies the investments you’ve already made in CRM. We don’t try to duplicate the CRM itself. Works Out of the Box with Your Customized CRM Setup. You have a customized CRM environment. They do their own research.

Sell 77

Sell Objectives and Key Results CRM Territory 77

Hubspot

JUNE 26, 2018

Below are some email marketing trends for B2B, B2C, ecommerce, and real estate companies that can inform your email marketing strategy. Email Marketing Stats for B2B. Clickthrough rates are 47% higher for B2B emails than B2C. Templates take the design, coding, and UX-definition work out of crafting your emails.

Real Estate 101

Real Estate A/B testing CTR B2C 101

ConversionXL

NOVEMBER 11, 2015

I mention this because most other similar tools I’ve used have horrible UX design and that really bugs me.”. Definitely the best UX of any of the survey tools on this list. In my opinion, I think the UX is more user friendly and the reports are more visually appealing. TypeForm surveys are awesome and beautiful.

Conversion 124

Conversion A/B testing UX Consult 124

Sales Hacker

DECEMBER 29, 2023

The tactics that you use in SMB – focus on building products at scale, overindexing towards UX and UI, having a PLG motion behind the scenes, leading with your product, and adapting the way that you price and package, meaning giving some optionality. B2B and D2C being super different – the belief that they are super different.

GTM 91

GTM Cold Call UX Price 91

Sales Hacker

MAY 27, 2025

B2B companies like Hivebrite and Equilend trust TriNet to help handle the infrastructure of their workforce, so their teams can focus on execution. Sean is the founder of Qualified and AI pipeline automation platform for B2B companies. CRM systems, marketing automation systems, a BM platforms intent systems, B2B advertising systems.

GTM 65

GTM X-functional Start-ups Go To Market 65

Xant

MAY 20, 2021

Today, B2B buyers are completely digital. The way we approach integrations on Playbooks amplifies the investments you’ve already made in CRM. We don’t try to duplicate the CRM itself. Works Out of the Box with Your Customized CRM Setup. You have a customized CRM environment. They do their own research.

Sell 52

Sell Objectives and Key Results CRM Territory 52

Sales Hacker

JANUARY 28, 2025

But if you’re a B2B organization, you don’t close your deals through e commerce checkout. And so you got like CRM and you got an entire office suite and these two cloud leaders and with kind of us in the middle. [00:12:00] And it was right as we were all going into this B2B recession. It was a huge shift.

GTM 96

GTM X-functional Price Pipeline 96