Salesforce

NOVEMBER 25, 2024

This included Agentforce Campaigns , sending multichannel journeys with email and SMS, and advanced personalization features like Cross-Object Merge fields. Agentforce, Cross-Object Merge Fields, and SMS require Data Cloud as a prerequisite. Data Cloud allows you to unlock all of your data sources – inside and outside the CRM.

Cross-sell 64

Cross-sell Customers Territory Campaign 64

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Source: Gartner ​.

Closing 62

Closing B2B Sell Referrals 62

Martech

APRIL 22, 2024

Today’s B2B buyers expect a personalized experience tailored to their specific needs, industry pain points and stage in the customer journey. Rather than promoting your products or services en masse, this strategy involves segmenting your target accounts and prospects into distinct audiences.

B2B 134

B2B Cross-sell Campaign CRM 134

Heinz Marketing

APRIL 14, 2022

CMO (Chief Marketing Officer) tenures have often shrunk to 2 years while B2B marketing has morphed away from a function responsible for events, creatives, and messaging that pushes product or service messages to drive awareness with prospects and customers. Action #1: Cross-functional Alignment with Common KPIs. Customer Obsession.

B2B 116

B2B Cross-sell Education Strategize 116

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 110

B2B Growth Customers Cross-sell 110

Heinz Marketing

JANUARY 13, 2022

If you missed my LinkedIn series last month , here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. . And as marketing programs become more complex, it’s far more important to create seamless cross-channel campaigns that break through siloed teams.

B2B 136

B2B Objectives and Key Results Campaign Cross-sell 136

Salesmate

NOVEMBER 25, 2020

Besides, there are many challenges in B2B sales. Here are a few B2B sales approaches that you must consider incorporating to walk on the path of success. However, make sure you do not cross the line. The consultative selling sales approach. Active listening is important in consultative selling.

B2B 111

B2B Cross-sell Referrals Networking 111

Salesforce

SEPTEMBER 10, 2024

And that was a smart move, because white-glove customer service – for both B2B and B2C – is essential for consumer goods (CG) brands who want to build long-term, loyal relationships with customers. AI can also assist service teams in upselling and cross-selling initiatives. Then agents can focus on more high-value interactions.

Service 69

Service Customers Cross-sell Contact 69

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Their typical buyers—facilities managers, architects, and commercial designers—rarely used social media. It created powerful network effects.

Niche 133

Niche B2B Manufacturing Education 133

SalesHandy

NOVEMBER 28, 2020

For a sales team to continually nurture and close — B2B lead generation plays a crucial role in enabling the process. With this article, we’ll comprehensively cover existing B2B lead generation ideas and channels. What is B2B lead generation? 11 Ways to Set Up B2B Lead Generation. Website Landing Pages. Content Marketing.

Lead generation 111

Lead generation B2B Referrals Networking 111

SalesHandy

JUNE 29, 2021

Selling products or services to businesses and professionals can be tough. Which is unlike selling to consumers, who have common needs and wants. Which is why you need a well thought out B2B Sales strategy in place. What is B2B Sales? B2B(Short for Business to Business) sales is a function of B2B product sales(i.e.

B2B 98

B2B Cross-sell X-functional Follow-up 98

Sales Pop!

DECEMBER 20, 2023

Their role extends beyond closing deals ; it involves the delicate art of cross-selling and up-selling to existing accounts. In the B2B realm, sales often commence at a specific division rather than the company’s top level. Establishing an internal champion within the company becomes crucial for long-term success.

Cross-sell 130

Cross-sell CRM Pipeline Strategize 130

Sales Hacker

JUNE 3, 2021

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

B2C 101

B2C CRM B2B E-commerce 101

Martech

JUNE 12, 2024

First, utilize the same martech tools used to identify prospects to upsell, cross-sell and retention opportunities. Build upsell and cross-sell journey maps for key customer segments using scoring techniques and tools used for qualifying leads. Are there certain products or services they need? Services 1.

Customers 121

Customers Cross-sell Education Account management 121

Martech

OCTOBER 5, 2023

It can display frequently bought products to facilitate cross-selling and upselling. Payment links and B2B Commerce Generate payment links, directing customers to a Pay Now page with multiple payment method options. This will help deliver better, more personalized experiences for various audiences.

Cross-sell 126

Cross-sell B2B User Experience Represent 126

Hubspot

JULY 14, 2011

If you’re not familiar with mobile marketing or haven’t tried it yet, you should seriously consider adding this new tool to your promotional mix. Delivery is virtually immediate, allowing you to send even last-minute promotional messages. Messages can be forwarded, increasing viral promotion. It’s Personal.

B2B 77

B2B Cross-sell Promote Appointment 77

Highspot

JUNE 19, 2025

It also extends into the B2B world, where go-to-market (GTM) teams—notably, sales, marketing, and customer success—must work in tandem to deliver exceptional experiences across the buyer’s journey through a thoughtful customer engagement model that builds brand loyalty. This approach doesn’t just apply to consumer brands, though.

GTM 52

GTM Customers Cross-sell Contract 52

Veloxy

OCTOBER 29, 2021

This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. This includes tools designed to reduce the administrative burden on revenue operations and reps by automating non-selling activities. How is AI Changing Sales?

Sales 223

Sales Non-Profits CRM Pipeline 223

Salesforce

JUNE 30, 2025

Whether you’re selling products or services, online stores give you reach. A storefront builder is a tool or platform that allows users to create and manage an online store that functions as a digital storefront to sell products or services online. What is a storefront builder template?

Cross-sell 52

Cross-sell CRM B2C Up-sell 52

Sales Hacker

JUNE 12, 2024

Strategies for pricing new products and cross-selling within an existing customer base. Insights on hiring, retention, and the power of promoting from within. The impact of AI on GitHub’s business and the future of software development. 18:20) Navigating the acquisition of Semmle and lessons learned in M&A. (25:58)

GTM 122

GTM Engineering Growth Cross-sell 122

Martech

JULY 18, 2022

Most B2B businesses have some kind of account-based marketing strategy. The B2B sales process is notorious for its length. ABM isn’t just about acquiring new target accounts, it’s about retaining and growing target accounts through cross-sell, upsell and advocacy programs. But how are they tracking that? Sounds good?

B2B 110

B2B Cross-sell Contract Pipeline 110

Highspot

FEBRUARY 20, 2025

77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training is a structured learning process that helps team members understand, communicate, and sell a product. Product training techniques like gamification keep teams motivated.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. In our always-on, buy anything anywhere world, customers want their buying experiences to be personalized, dynamic and convenient, and B2B buyers are no different.

E-commerce 111

E-commerce Growth Cross-sell Objectives and Key Results 111

Sales Hacker

MAY 30, 2025

Shared decision-making on pricing, packaging, and promotions. Lisa Horner (CMO) and Marcy Campbell (CRO) created a cross-functional framework: UCE brings together marketing, sales, customer success, and services. Planning becomes cross-functional by default. Pipegen Tuesdays to rally both teams on prospecting. An SDR lead.

GTM 105

GTM Cross-sell Pipeline Launch 105

Veloxy

NOVEMBER 29, 2021

Yet, how it can shape selling for your company can be revolutionary for you. We’re talking about predictive analytics’ ability to anticipate future sales, helping the team and company overall scale up inventory, promotions, and even more sales staff at the right time. Predictive Analytics for B2B Sales.

Inside sales 162

Inside sales Sales Outside Sales Cross-sell 162

Sales Hacker

JUNE 14, 2021

In fact, Mark Stouse said that most ABM content and campaigns work against the objective of ABM as it promotes “self-interests” vs. “team interests”. An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. Create margin growth.

GTM 108

GTM E-commerce B2B Profit margin 108

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Hubspot

AUGUST 21, 2012

One of the biggest concerns we hear from B2B companies when we explain the importance of content creation in inbound marketing is that their focus is somehow not interesting enough to sustain a blog or other creative content. The company works with a massive cross-section of industries, from government to life sciences. Visual Content.

B2B 78

B2B Customer Relationship Management Relationship Management Networking 78

Martech

OCTOBER 16, 2023

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S.

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Sales Hacker

OCTOBER 30, 2018

In this exclusive list, we wanted to honor not just female leaders that promote their own sales platform (no shame in that!) but those that take it even a step further by being incredibly intentional about promoting the next generation of female salespeople and making their path a little easier.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Highspot

OCTOBER 14, 2024

B2B companies must make fast, smart decisions to drive revenue growth and scalability. The Importance of a Revenue Operations Strategy Today’s customers expect every interaction with B2B businesses, especially SaaS companies, to flow smoothly from one step to the next.

Teamwork 52

Teamwork Objectives and Key Results Cross-sell Follow-up 52

Martech

JULY 14, 2022

It changes depending on the type of product you’re selling and the market you are pursuing. Canare says that while there are elements common to all campaigns, there are significant differences depending on what you sell and who you’re selling it to. You have to sell to them differently. They buy differently.”.

E-commerce 128

E-commerce Cross-sell Contract Up-sell 128

Heinz Marketing

MAY 16, 2022

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Talking about sales and marketing, B2B sales and marketing. And we’re talking about B2B. It’s just as important in B2B. Matt : Absolutely.

Pipeline 96

Pipeline Referrals X-functional Cross-sell 96

Outreach

APRIL 25, 2019

Over the years, businesses have used many selling techniques to reframe their sales process and improve performance. But which exactly is the right B2B sales technique or methodology for your company? Here’s a rundown of the more popular B2B sales techniques that might pack the energy your team needs. Solution Selling.

Technique 55

Technique B2B Sell Cross-sell 55

Salesforce

APRIL 29, 2022

Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications. Address every customer need and expectation, from sharing seasonal rate changes to energy efficiency promotions to outage maps and safety communications.

Technology 98

Technology Technology Customers Cross-sell 98

Sales Hacker

OCTOBER 2, 2020

A Sales Engagement platform is a technology platform that brings sales (and often customer success) activities under a single roof, allowing sales professionals to efficiently and effectively focus on selling. Sales Engagement is designed to promote consistent conversations, rapid sales motions, and sales and marketing alignment.

Objectives and Key Results 138

Objectives and Key Results Sales Cross-sell Technology 138

Cience

FEBRUARY 21, 2020

According to a study by Content Marketing Institute , 77% of B2B companies use an email marketing newsletter as part of their content marketing strategy. That same research confirms that 40% of B2B marketers say email marketing is a tactic that is critical to their success. Top-Quality B2B Sales Email Content. Lead Research.

Campaign 79

Campaign B2B Objectives and Key Results Contact 79