Remove B2B Remove Negotiate Remove Price
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Five Powerful Sales Negotiation Tactics

Iannarino

There are a lot of books and programs about negotiating, and you can learn something useful from any of them, but many of the strategies and tactics are not designed for sales negotiations. Most of the time, our sales negotiations center on the price of what we sell, with occasional negotiations around indemnifications.

Negotiate 269
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5 tips for marketers planning to evaluate B2B data vendors

Martech

There’s growing recognition that clean, enriched data is critical for targeting and automation in B2B sales and marketing. As a result, the landscape of B2B data vendors is extensive, with providers specializing in data collection and augmentation. When negotiating the contract, ensure key commitments are in writing.

B2B 106
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13 Strategies to Shorten Your Sales Cycle

Veloxy

Why the sales cycle is critical in B2B sales In the B2B space, the sales cycle is extremely important. You need to know how your unique cycle works like the protracted decision-making process typical in B2B transactions. Efficiently qualifying leads to perfecting negotiation techniques, every step matters.

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Online Product Differentiation: How to Win Customers by Standing Out from the Crowd

Sales Pop!

They back that up with numbers, such as the amount of money theyve saved clients or the percentage of successful negotiations. Once they engage with the demo, direct them toward the next action, whether thats signing up, exploring pricing, or booking a call. Most marketers rank case studies as the most effective type of B2B content.

Product 262
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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

Here’s the full breakdown of 25 top public B2B / SaaS companies and what it means for your startup. Government B2B Gold Rush Every B2B founder will suddenly discover a passion for defense/healthcare/education customers. AI-native + mission-critical = strong performance (Palantir +165%, ServiceNow +12%).

B2B 101
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How To Negotiate Price Effectively

The 5% Institute

If you’re involved in B2B sales , high ticket B2C sales, or consultative selling; one of the key sales skills you’ll need to learn is how to negotiate price effectively. Discussing price and money is an important part of the sales process , and one that you do need to handle quite carefully.

Negotiate 105
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5 Things That Are Actually Working and 5 Things That Aren’t in B2B SaaS AI with Ironclad’s CEO and a16z

SaaStr

AI can help discover preferences in contracts, understand how legal teams like to negotiate and implement that automatically in the software. One example from Ironclad, but something we all experience as a SaaS company is contract negotiation.

B2B 111