Salesforce

AUGUST 29, 2024

Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. What you’ll learn What is B2B social media marketing?

B2B 109

B2B Legal Entertainment Follow-up 109

Heinz Marketing

SEPTEMBER 10, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing B2B businesses constantly look for ways to be more productive, more competitive and therefore more profitable. Promote work-life balance. Promote social connections through team-building activities, collaborative projects, and social events. Celebrate successes.

B2B 106

B2B Drivers/motivators Healthcare Promote 106

Martech

MAY 1, 2025

YouTube has long been a go-to advertising platform for B2C marketers, but it’s often still a question mark for B2B brands. I usually see B2B professionals on LinkedIn asking, “Has anyone had success with YouTube ads?” ” or “What’s the best way to approach video advertising for a B2B audience?”

B2B 114

B2B B2C Niche Education 114

Martech

JANUARY 7, 2025

Marketing and promotion: Develop a marketing plan to promote the event. This includes creating promotional materials, using email marketing, social media, and our website to reach customers and prospects. This helps us understand how well our promotional efforts resonated with our audience. Processing.

B2B 108

B2B Promote Follow-up Lead generation 108

Martech

APRIL 17, 2025

B2B marketing leaders play a pivotal role in this shift. The shift to value-based marketing The B2B landscape is evolving. Marketing leaders must look beyond surface-level metrics like product adoption or Net Promoter Scores (NPS) to lead this shift.

B2B 109

B2B Growth Customers Drivers/motivators 109

ClickFunnels

SEPTEMBER 21, 2021

The post 17 Awesome Ideas & Strategies For B2B Lead Generation appeared first on ClickFunnels. Your B2B business needs leads like a boat needs water — not just to keep afloat but also to gain momentum. You either work your way in or buy your way in to spread your message and promote your products/services to those audiences.

Lead generation 244

Lead generation B2B Referrals Launch 244

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. However, this is the biggest issue I see with email newsletters both in my inbox and in my work with new clients, especially those in B2B. Builds relationships with subscribers.

B2B 119

B2B Promote Click Through Rate Territory 119

Sales Pop!

AUGUST 20, 2021

The sales process in B2B is not self-sufficient. SaaS B2B Sales. The type of B2B business focused on SaaS (Software as a Service) is most often cloud solution providers. B2B companies sell their products or services to other companies instead of selling them to customers. LinkedIn Sales Navigator. You betcha!

Inside sales 246

Inside sales B2B CRM Price 246

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. In B2B SaaS, efficiency can make or break a company’s financial health, and in today’s economic climate, GTM (go-to-market) efficiency has become a key indicator of overall stability.

Growth 137

Growth GTM B2B Strategize 137

ClickFunnels

SEPTEMBER 14, 2021

The post B2B Sales Funnel Guide – Start Growing Your Business appeared first on ClickFunnels. The greatest challenge of any B2B business is getting customers. 3 proven B2B sales funnels + case studies. We will also share some B2B sales funnel tips that will help you maximize your profits. Continue reading….

B2B 207

B2B Pitch Sales Up-sell 207

Martech

MAY 23, 2025

I thought it would finally get B2B sales and marketing teams working together. Key accounts have been the source of most B2B profits forever, but they have traditionally been sales’ province. The post ABM isn’t the B2B salvation we were promised appeared first on MarTech. That famously happened with CRM decades ago.

B2B 97

B2B CRM Strategize Account management 97

Iannarino

SEPTEMBER 22, 2023

One office store used the “easy button” in their promotions. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling difficult. They even had easy buttons available for purchase in their stores.

Sell 316

Sell Promote B2B Clients 316

Martech

SEPTEMBER 13, 2024

Buyer helps B2B customers find products, make purchases and track orders. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Service Agent replaces chatbots in handling customer service and replaces chatbots. Personal Shopper recommends products and helps with search.

Launch 117

Launch Pitch Represent Campaign 117

Martech

MARCH 31, 2025

On the B2B side, HubSpot sends personalized anniversary emails, celebrating the day customers signed up. Its a memory-driven feature that can feel tone-deaf or intrusive in a B2B networking context. Small moves, big impact. They might include a note like, Three years ago, you joined us; heres how youve grown, paired with usage stats.

B2C 123

B2C B2B Drivers/motivators Negotiate 123

Salesforce

AUGUST 27, 2024

Are B2B marketers overwhelmed by all the data at their disposal? Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. But now, they have access to more B2B data than ever, allowing for a more complete view of the customer – but also creating challenges.

Campaign 64

Campaign B2B CRM Represent 64

Martech

MAY 19, 2025

Q: What would a truly customer-centric buyers journey in B2B look like? Creating a customer-centric buyer’s journey in B2B that minimizes friction and allows for freely available information is an excellent approach to enhancing the overall customer experience. Want to ask your own question of MarTechBot? Give it a try.

B2B 104

B2B Customers Education Campaign 104

Heinz Marketing

JUNE 25, 2025

How do I measure Net Promoter Score (NPS)? ” Responses are grouped into: Promoters (9–10) Passives (7–8) Detractors (0–6) NPS = % Promoters – % Detractors Track trends over time and segment by product line, customer type, or CSM coverage to find actionable insights.

B2B 52

B2B Cross-sell Referrals Drivers/motivators 52

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. Discover the power of curation and how to start curating content for more effective B2B marketing.

B2B 139

B2B Entertainment GTM Promote 139

Martech

SEPTEMBER 4, 2024

We were alerted to this update from Thomas Eccel’s LinkedIn: Promotions feature tested in App Campaigns Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. First seen. Keep an eye out for this feature as it rolls out more broadly.

Campaign 125

Campaign Promote Launch Gaming 125

Martech

MARCH 25, 2024

For martech professionals salaries are good and promotions are coming faster, unfortunately, layoffs are coming faster, too. Promotions were common in the past year One-third of those surveyed said they were promoted in the last 12 months, a finding that was nearly equal among director+ (32%) and managers and staff (30%).

Promote 134

Promote Territory Technology Technology 134

Martech

MARCH 11, 2025

Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS client.

B2B 103

B2B A/B testing Prospecting Lead generation 103

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Dig deeper: 6 simple automations every B2B organization needs to have 2. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers.

High impact 112

High impact Click Through Rate Non-Profits Promote 112

Search Engine Land

AUGUST 20, 2024

Core update: Focus on authority Google’s March 2024 core update really focused on cleaning up poor content and promoting better, more valuable content. Your approach to content should, as usual, be grounded in knowledge of the customer – and, for B2B, your customer’s customer. AI Overviews (they’re sticking around, after all).

CTR 100

CTR Cross-sell Promote Presentation 100

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Run Ad Campaigns to Promote Learning Opportunities To capture traffic on eLearning content, aggressive promotion will be needed.

Lead generation 130

Lead generation Process Education A/B testing 130

Search Engine Land

AUGUST 30, 2024

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. If demand is relatively low, you’re not running aggressive promotions and direct response is relatively soft, it’s a particularly good time to test up in the funnel.

A/B testing 79

A/B testing Retail Quota Promote 79

Martech

DECEMBER 17, 2024

The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. This suggests that users navigating to specific tabs, such as Promotions, are more motivated to engage and make purchases. A common question we hear from all of our clients is, Will my emails end up in the promotions tab? McKenna said.

Promote 119

Promote Click Through Rate User Experience Education 119

Martech

JANUARY 26, 2023

B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Collaborating with B2B creators effectively reaches new audiences and builds relationships with existing ones. Get MarTech!

B2B 142

B2B Campaign Technology Technology 142

RingDNA

MARCH 26, 2025

75% of B2B buyers and 84% of C-level or VP-level executives use social media, including LinkedIn, to make purchasing decisions.” In B2B sales, it often takes north of six contacts to close deals. But the best B2B sales reps understand the power of continuing relationships with clients even after a deal closes.

Closing 62

Closing B2B Sell Referrals 62

ClickFunnels

JUNE 10, 2025

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. The funnel marketing software you choose can make all the difference in turning visitors into customers.

A/B testing 130

A/B testing B2C Campaign Lead generation 130

Sales Pop!

MARCH 19, 2023

Salesforce’s promotional video for this new functionality, posted with the article, begins with the line, “What if your CRM could sell for you?” First of all, B2B sales, for which both of these solutions are primarily marketed, can (and usually does) involve more than the two-person combination of a salesperson and a buyer.

Construction 244

Construction CRM B2B Technology 244

Martech

SEPTEMBER 27, 2024

“By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.” People rely on online reviews to make informed purchases and compare products.

Commission 121

Commission Legal Gaming Represent 121

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Promoted posts These are Reddit’s primary ad formats for beginners. Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. The different ad formats available. Processing.

X-functional 85

X-functional Niche Promote Represent 85

Martech

FEBRUARY 22, 2023

Let’s explore why B2B marketers may want to rethink TikTok as a viable option. TikTok isn’t just for young people A common misconception among B2B marketers is that TikTok is just for young people. As older millennials are in their mid-30s and almost 40, they have also been promoted to managers and directors, leading teams.

B2B 123

B2B Launch Entertainment Campaign 123

Martech

OCTOBER 18, 2024

LinkedIn is the largest social network for businesses and business people and an essential site for B2B marketing. Sponsored Content: Promote organic posts to a wider audience. Thought Leader Ads : A post from an employee or industry expert is marked “Promoted by [company]” and distributed to a targeted audience.

Objectives and Key Results 139

Objectives and Key Results Click Through Rate B2B Campaign 139

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 134

Strategize B2B B2C Trust 134

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. These are clear signs of a winning B2B strategy, which Canva’s marketing team had to adapt to accommodate a growing roster of enterprise tools and AI capabilities. Expanding B2B approach.

B2B 121

B2B Customers Teamwork Campaign 121

Heinz Marketing

JUNE 30, 2023

By Karla Sanders , Engagement Manager at Heinz Marketing In the ever-evolving landscape of B2B business, customer-led growth has emerged as a powerful approach to drive sustainable success. To truly understand the significance of metrics in B2B customer-led growth, let’s consider an example.

B2B 111

B2B Growth Customers Cross-sell 111