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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? And yes, while niche content traffic may be low, conversions can be high. Potential risk alert: If you create lists of competing companies in your niche, be prepared to hand them leads.

B2B 115
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Did martech break B2B marketing?

Martech

SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Promotions were earned. For a while, all was well in B2B marketing. The post Did martech break B2B marketing? MQLs (Marketing Qualified Leads).

B2B 116
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Why influencer marketing is critical in B2B

Martech

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 123
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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

Millennials and Gen Zers are set to dominate B2B buying committees this year, so keeping up with them is a must. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. B2B marketers can leverage Reddit to stand out from the crowd and stay in front of target audiences.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

You will need to spend more of your time and energy generating demand rather than capturing it; creating educational content and positioning yourself as a thought leader rather than developing promotional content. Healthcare marketing strategies, from both a B2B and B2C perspective, have shifted digitally.

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The B2B Marketer’s Quick Start Guide: Social Media

Heinz Marketing

Welcome to the first installment of The B2B Marketer’s Quick Start Guide. Social media platforms that allow you to share content can promote free or paid, in this case we’re going to focus on the free aspect. Promoting a business or company. In summary, social networking tools are a great resource for B2B companies.

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Navigating the creator economy: Strategies for brands and marketing teams

Martech

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Collaborative promotional events to engage audiences.

Niche 129