Hubspot

JULY 22, 2025

While it’s often categorized as a VoIP phone system, what sets it apart is how deeply AI is woven into the sales experience. It’s designed for sales and support teams that want real-time transcription, live coaching, and automated follow-ups — all during or immediately after a call.

Objectives and Key Results

Heinz Marketing

JULY 18, 2025

In this blog, we’ve compiled the most frequently asked questions we hear from B2B marketers when getting to know Heinz Marketing. Established in 2008, Heinz Marketing is B2B marketing agency that brings a full funnel approach to help clients drive measurable results that bolsters revenue impact and boosts sales pipeline.

GTM

PandaDoc

JUNE 2, 2025

In B2B sales, the best deals are won by sales reps who can challenge assumptions, reframe conversations, and bring unexpected insights to the table. Its an ideal approach for inbound sales teams working in crowded markets or working with indecisive buying committees. Solution selling. Consultative selling.

Process

Sales Hacker

AUGUST 5, 2025

understanding, I have a complex portfolio that spans across marketing channels, self-serve marketing, B2B marketing. There are different then there are human resources that are being deployed everywhere, sales, et cetera. Like go talk to customers and say, did you like the sales experience or not?

GTM

Hubspot

APRIL 28, 2025

Anything less can cost businesses valuable sales. Therefore, a smooth, tailored sales experience isnt just a bonus. According to Salesforce, 73% of customers expect companies to understand their unique needs , and AI sales agents make this possible at scale. Customers leave happier. My favorite part?

Appointment

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization.

GTM

Iannarino

FEBRUARY 3, 2023

B2B buyers have raised their standards. They now resist the self-oriented legacy approach to sales, which are typically designed by a marketing team. When your sales conversation doesn't create value for your prospect, it provides a poor and inadequate B2B sales experience.

Sales Experience

Iannarino

DECEMBER 21, 2023

There are some who believe that B2B buying and selling have not changed over the last two decades. An unwillingness to face these changes head-on has caused sales organizations to continue using the legacy approach.

B2B

Iannarino

JANUARY 15, 2024

Uncover the secrets to transforming B2B sales experiences by prioritizing value creation over mere transactions.

B2B

Iannarino

MAY 4, 2023

It isn’t easy for a sales manager to run a sales team. There are always obstacles, including buyers and decision-makers who want a better B2B sales experience. Improving your sales force’s results requires training, development, and sales coaching.

B2B

Iannarino

MARCH 2, 2023

This sales strategy has been part of B2B sales processes and is practiced by sales reps in many sales organizations. This strategy is still effective, as recognizing the prospective buyer's pain points allows for a good and effective sales conversation.

B2B

Iannarino

FEBRUARY 13, 2023

There are many problems plaguing B2B sales organizations, but the one that garners the most attention relates to how buyers buy. But the largest change in buyers’ behavior is their unwillingness to accept the poor sales experience of the legacy approach , which creates no value for them.

B2B

Iannarino

MARCH 21, 2022

There are not too many sales experiences worse than being qualified over the telephone. Having someone waste your time asking your questions to prevent them from wasting their time is anti-value.

B2B

Iannarino

FEBRUARY 23, 2023

Buyers have greater needs and expect more of sales professionals, while decision-makers complain about the sales experience. Selling today isn't easy. All of this suggests that salespeople don't create enough value.

B2B

Iannarino

FEBRUARY 12, 2023

This is a critical decision sales leaders must get right. Choosing a methodology that isn't right for your prospective clients will mean losing deals you might have won had you provided your contacts with a better sales experience.

B2B

Iannarino

MAY 18, 2024

If you truly want to become a salesperson, the first thing you need to do is to take action.

Sales Experience

Hubspot

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

Sales Experience

Iannarino

JUNE 10, 2023

Research on B2B buyers shows they have changed how they buy. The biggest shift is that they do their own research before starting the sales process, and most would prefer to buy without having to speak with a salesperson.

B2B

Martech

NOVEMBER 6, 2023

In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. Who are B2B customers?

B2B

Iannarino

MAY 5, 2023

Some sales professionals engage their buyers and decision-makers by creating a better sales conversation. Other sales reps have a difficult time providing their contacts with the B2B sales experience necessary to win their business.

Conversion

Sales Hacker

OCTOBER 11, 2021

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C

Salesforce

JULY 14, 2021

With a world of data at our fingertips, there are several digital sales experience metrics businesses can measure to track and improve employee performance, customer experience and, ultimately, the bottom line. . Plus, they save your sales team time that can be devoted to finding and closing new business.

Sales Experience

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B

Sales Hacker

JANUARY 9, 2020

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. The best thing you can do is handle objections early and often in your sales cycle. In B2B sales, your audience is particularly concerned with return on investment. The Price Isn’t Right. What’s the Rush?

B2B

Martech

AUGUST 16, 2023

Modern B2B customers aren’t just expecting more these days — they’re downright demanding it. Today’s customers want quick answers, personalized experiences, and zero redundant conversations. With today’s powerful marketing and sales platforms at our fingertips, there’s no excuse for falling short.

B2B

Salesforce

SEPTEMBER 21, 2021

Late in 2020, executive leadership at Accenture recognized that their business-to-business (B2B) sales transformation offering was not going to serve clients the way they needed it to. Reimagine customer experience with Salesforce and Accenture. Behind every B2B interaction is a real-life customer. Learn more, do more. “It

B2B

Heinz Marketing

FEBRUARY 4, 2023

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. This makes sales effectiveness and modern sales strategies and tactics the most important initiatives for improving your results.

B2B

Partners in Excellence

FEBRUARY 19, 2018

’ All the jobs require SaaS sales experience.” ” It is puzzling how “SaaS” or “XaaS” seems to have a disproportionate mindshare in the sales world these days. The roots of this are really found in transactional or high volume/velocity sales methodologies. So why the mystique?

Sales Experience

Adaptive Business Services

OCTOBER 25, 2017

According to research from HubSpot , the number one way to create a positive sales experience is to listen to the buyer’s needs. And happier salespeople means more sales and more revenue for your business. This attitude allows them to build trust and ensure that the deals they’re making are right for everyone involved.

B2B

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Again, the B2B buyer journey has changed — irrevocably. Why we care.

B2C

SaaStr

MARCH 18, 2024

Dear SaaStr: If you were hiring a head of sales for a high-priced, niche B2B SaaS product, would you focus on general B2B SaaS sales experience or on market/customer knowledge, assuming it will be very difficult to find a candidate with both? This is the scenario when the trade-off is the most acute.

Niche

Martech

NOVEMBER 6, 2023

They are also an opportunity to prepare B2B customers ahead of an important call. Request specific feedback Customers are used to receiving messages after a purchase asking them about the sales experience. Consider refining your feedback request so that it can be helpful to both your customer and the sales support team. “We

Account management

Sales Pop!

AUGUST 29, 2021

No matter what industry your business-to-business (B2B) company is targeting, a single customer conversion is likely to have relatively little impact on your trajectory. There’s no guaranteed route to success, but there are some actions that can help your salesforce to nudge your B2B demographic to keep returning to your enterprise.

UX

Score More Sales

NOVEMBER 14, 2011

Sales Tips and Strategies to Grow Revenues. Review of SNAP Selling Author and B2B Sales Trainer Jill Konrath Live. It was a lucky double stroke of good fortune recently that sales thought leader Jill Konrath would be coming to town and that I was not on the road myself. Of Value Propositions and Elevator Pitches for B2B.

B2B

A Sales Guy

APRIL 21, 2013

He knows his s**t when it comes to sales, selling and sales leadership. Townsend Wardlaw – Sales Transformation Architect is a must read for sales leaders and sales people. Townsend leverages his personal and consulting sales experiences to produce great posts. Check him out. Linkedin: [link].

B2B

Heinz Marketing

SEPTEMBER 25, 2019

The VP of Sales is one of the most important roles within a B2B company. They’re at the top of the sales totem pole (unless there’s a CRO) and are therefore the internal face of the organization’s success. VPs of Sales need to know what attributes they look for in a new sales leader hire. Is it sales experience?

Strategize

A Sales Guy

DECEMBER 11, 2013

There wasn’t anything new I learned, BUT it did remind me how important sales people are to an organization and how we make a huge difference in the success in our clients business. What the above tells us, in the subtlest of ways is that sale people are a huge competitive differentiator.

Sales