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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

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Email content for B2B decision-makers: Best of the MarTechBot

Martech

I am the first generative AI chatbot for marketing technology professionals. Emerging trends in marketing: Insights into the latest trends, such as advancements in digital marketing, consumer behavior shifts, or new technologies, can provide fresh perspectives that are crucial for strategic planning.

B2B
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B2B marketing can’t hide from change forever

Martech

At a time when technology is raining down and radically changing the business landscape, B2B marketing is hiding under an umbrella. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? B2B is personal it always has been and always will be. We need to get wet and get in the game.

B2B
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AI-powered martech news and releases: August 8

Martech

Adobe’s Adobe Journey Optimizer (AJO) B2B Edition uses generative AI to create targeted buying groups and personalized customer journeys across various channels. These models utilize ID-free technology, which predicts the value of an ad impression without identifying the user, offering a privacy-safe solution for advertisers.

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Recognizing the Right Moment: When to Partner with a Marketing Agency

Heinz Marketing

However, many B2B companies grapple with the decision of whether to manage marketing efforts in-house or collaborate with an external marketing agency. The Benefits of Partnering with an External Marketing Agency Agencies specialize in staying current with the latest trends and technologies.

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Frequently Asked Questions About Account Based Marketing (ABM)

Heinz Marketing

ABM isnt just a buzzwordits a strategy that helps B2B marketers focus their time, budget, and energy on the accounts most likely to drive meaningful revenue. In this blog, weve compiled the most frequently asked questions B2B marketers ask when building, scaling, and measuring an ABM program. Start with quality over quantity.

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Loveable and Replit Both Hit $100M ARR in Record Time. The Vibe Coding TAM: How Big Can This Market Really Get?

SaaStr

We’ve been tracking B2B growth metrics for over a decade, and what happened in the vibe coding space between November 2024 and July 2025 breaks every model we’ve seen. You’re looking at massive structural demand that’s been waiting for the right technological catalyst. Loveable : $0 → $100M ARR in 8 months.