ConversionXL

MARCH 13, 2019

But the B2B ecommerce market is growing exponentially , estimated to reach $1.2 Ecommerce sales are growing for traditional B2B businesses as well as direct-to-consumer brands, which are opening wholesale sides to get a slice of the growing B2B ecommerce pie. B2B ecommerce: 2 key differences of B2B buyers.

B2B 130

B2B B2C Retail X-functional 130

Martech

JULY 30, 2024

The company made a concerted effort in recent years to grow B2B customers among enterprises and SMBs. Canva currently has over 190 million active users and, as of March, had 16 million paying users. Canva is used by people at 95% of Fortune 500 companies. Why we care.

Commission 114

Commission Launch Advertising/ Marketing User Experience 114

Martech

JUNE 25, 2024

Some were pretty but lacked features, while others prioritized hidden fees over user-friendly functions only after I signed up and moved my money in. Needless to say, I felt frustrated and stuck with a banking experience that wasn’t living up to the hype. It turned out that there are lessons in this for B2B marketing too.

B2B 112

B2B User Experience Trust Finance 112

Martech

JANUARY 26, 2023

Either way, you can use this data to improve the user experience. B2B creator marketing The creator economy is now a part of every industry, reshaping how brands think about their digital campaigns. Even B2B and technology brands are prioritizing influencer partnerships. Maybe it’s load time or the web copy is confusing.

B2B 142

B2B Campaign Technology Technology 142

Heinz Marketing

MAY 12, 2022

Hushly is an all-in-one software solution for B2B marketers who want to create a better user experience by removing the traditional form friction for increased lead conversions. You can create abandonment workflows, provide customized experiences for ABM accounts, and even use AI to make your content conversational.

B2B 111

B2B Consult Technology Technology 111

Sales Pop!

MARCH 12, 2025

This approach works well across industries, especially in B2B lead generation process , where businesses seek educational content that helps them make informed decisions. Pro tip : Before buying any tool, always start with a free trial, test the user experience, and see if it aligns with your business goals.

Lead generation 130

Lead generation Process Education A/B testing 130

Martech

FEBRUARY 20, 2024

This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. While I can’t guarantee you overnight success, I promise you’ll walk away inspired and armed with powerful tactics to take your B2B outreach to the next level. Why such CTAs can make it: Urgency triggers action.

B2B 121

B2B Prospecting A/B testing Click Through Rate 121

ConversionXL

MARCH 30, 2015

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 120

B2B User Experience B2C E-commerce 120

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customers User Experience 98

Search Engine Land

AUGUST 30, 2024

In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets. The ultimate goals are to improve user experience and conversion rates – some of our clients have seen a 15%+ boost from these efforts.

A/B testing 79

A/B testing Retail Quota Promote 79

Search Engine Land

SEPTEMBER 16, 2024

Google rewards ads that provide a good user experience with lower costs. Landing page experience: If your landing pages don’t match user intent or have high bounce rates, again your Quality Score will be impacted. Ensure your landing page messaging accurately reflects your ad content for a seamless user experience.

A/B testing 76

A/B testing User Experience B2C Campaign 76

Martech

FEBRUARY 8, 2024

In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B? But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. From my perspective, there are several key reasons.

B2B 122

B2B Gaming Niche Appointment 122

Heinz Marketing

JUNE 21, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing Let’s face it, the B2B world can feel like a wild roller coaster ride sometimes, with market volatility throwing in twists and turns at every corner. Boosting Customer Experience (CX) First, let’s talk about CX – Customer Experience.

B2B 105

B2B Customers Contract Service 105

Heinz Marketing

JUNE 10, 2021

Welcome to the third installment of The B2B Marketer’s Quick Start Guide. Check out the previous quick start guide posts on content experience and sales automation. The platform is a little unfriendly when it comes to user experience but they have gotten much better. Without further ado…. Overview. Let me know!

B2B 128

B2B Non-Profits Campaign Price 128

Martech

JULY 28, 2021

As more B2B marketing teams adopt B2C strategies to engage and convert business customers, electronics giant Panasonic has found success in focusing on engaging customers where they are. Then, utilize the experience to create a better customer experience.”. Virtual event, courtesy of Panasonic. Solving customer problems.

B2B 112

B2B A/B testing B2C Entertainment 112

Cience

APRIL 30, 2020

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. B2B customer journeys are typically more complex than those for retail customers.

Gaming 102

Gaming B2B UX B2C 102

Martech

AUGUST 19, 2024

Flexibility and customization: A headless CMS provides developers with the freedom to choose their front-end technologies, allowing for more tailored and innovative user experiences.

Territory 110

Territory Technology Technology Presentation 110

Veloxy

JUNE 4, 2024

Relying on users to accurately type in their leads’ names and contact information is definitely not a best practice. Using B2B databases like ZoomInfo can be a helpful remedy; however, leads and contacts can change email addresses or jobs without notice. There are 1,000s of apps on the AppExchange.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

SEPTEMBER 20, 2024

By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact. Landing page UX Landing page user experience is crucial for driving conversions. The platform makes it very simple to migrate your top campaigns.

CTR 108

CTR UX Campaign Education 108

Heinz Marketing

NOVEMBER 16, 2021

Welcome to the eighth installment of The B2B Marketer’s Quick Start Guide. I will occasionally encounter some user experience or user interface issues. The post The B2B Marketer’s Quick Start Guide: Data Visualization appeared first on Heinz Marketing. Without further ado…. To Sum it All Up. Let me know!

B2B 122

B2B X-functional SQL UX 122

Martech

DECEMBER 19, 2024

Use high-contrast color combinations for readability, descriptive alt text for screen readers and buttons large enough for users with limited dexterity. These adjustments improve the user experience across devices and abilities. A clean design keeps users focused on the action you want them to take.

A/B testing 123

A/B testing Drivers/motivators CTR Click Through Rate 123

SaaStr

MARCH 6, 2025

“We’ve fallen into the trap of adding features when we should have been streamlining the user experience,” notes Taylor. Remember – in B2B, and especially in fintech, trust is the foundation everything else is built on. Get that right first, then innovate on top of it.

Product 76

Product Finance Trust User Experience 76

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Truly, the businesses that do B2B content marketing right have a giant competitive advantage. First: The wrong way to do B2B content marketing The only way to learn the right way to do content marketing is to understand the wrong way, first.

B2B 101

B2B Promote Engineering Up-sell 101

Heinz Marketing

AUGUST 9, 2024

How you can humanize your AI interactions Conversational AI: Develop chatbots that mimic natural language patterns to create a more engaging and intuitive user experience. This approach makes the interaction feel more personal and less robotic.

E-commerce 116

E-commerce Campaign Follow-up Trust 116

Martech

JULY 16, 2024

Important metrics might include time on page, downloads, but also more advanced metrics such as: Page flow: Analyze the path users take through your site to identify drop-off points. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement.

Finance 124

Finance Non-Profits Click Through Rate Strategize 124

Martech

FEBRUARY 20, 2025

Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. It reviews content performance, SEO, social media user experience to produce a report with over 500 data points that highlights strengths and suggests improvements.

Launch 92

Launch B2C Technology Technology 92

Heinz Marketing

AUGUST 28, 2023

Welcome to the world of the strategy-first mindset – the compass that guides B2B marketing leaders to their desired destination. But what exactly does it mean to be strategy-led in B2B marketing? Website and Online Presence: Evaluate their website design, user experience, content quality, and engagement strategies.

B2B 95

B2B Objectives and Key Results Click Through Rate Strategize 95

Search Engine Land

OCTOBER 23, 2023

This article builds on my previous one, emphasizing the importance of aligning SEO with the customer journey , specifically for companies that provide software as a service (SaaS) that market to other businesses (B2B). B2B marketing should speak the language of the C-suite, highlighting ROI and efficiency improvements.

B2B 107

B2B Customers Objectives and Key Results Price 107

Martech

DECEMBER 17, 2024

While this may improve user experience, it raises concerns about potential reductions in visibility and engagement for marketers. New and improved inbox tabs Tabs are the other new feature you need to be aware of. They are similar to the tabs used in Gmail.

Promote 118

Promote Click Through Rate User Experience Education 118

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Usability heuristics are “best practices” for user interface design. That’s an important distinction.

UX 73

UX B2B User Experience Price 73

Heinz Marketing

MARCH 17, 2023

This has helped attract new users to the platform and keep them engaged. User Experience : Spotify has a user-friendly interface that is easy to navigate, making it simple for listeners to find and play podcasts. By the way, our founder, Matt Heinz has an award winning podcast, Sales Pipeline Radio.

B2B 105

B2B Entertainment Transportation Pipeline 105

Martech

FEBRUARY 17, 2025

The emergence of roles such as GTM engineer, RevOps engineer, GTM ops engineer, growth lead, growth strategist and outbound architect reflects the evolving landscape of marketing and sales operations, particularly in the B2B SaaS sector. Collaborate with product teams to enhance user experience and drive engagement.

GTM 114

GTM Engineering Customer Relationship Management Lead generation 114

Hubspot

JANUARY 13, 2020

Though they’re both selling the same product, Ryan is engaging in a type of sales known as B2C while Reana is engaging in one known as B2B. In this article, I’ll explain what B2C sales are, the difference between them and B2B sales, and offer some tips to help make your B2C sales processes more effective. Consumer Sales.

B2C 82

B2C B2B Retail Pitch 82

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Customers now expect personalized experiences, 24/7 support, and instant access to the brands they do business with. Overall frustration with B2B experiences is on the rise.

Conversion 121

Conversion B2B User Experience Pipeline 121

Search Engine Land

JULY 24, 2024

However, as B2B growth advisor Gaetano DiNardi expertly pointed out on LinkedIn , recent spam and core algorithm updates have caught on and often come down hard on get-rich-quick tactics like these. “My My approach to SEO content has always been to publish quality content that answers user intent. of people and brand directory pages.

Gaming 97

Gaming Campaign Referrals Growth 97

Heinz Marketing

AUGUST 19, 2021

It is important B2B marketers understand which leads are lucrative and high priority versus those that are likely to see a lower return on investment. Optimizes the user experience. Firmographic : Firmographic segmentation is the B2B equivalent of demographic segmentation. By Jamie Montoya , Client Engagement Manager.

B2B 124

B2B User Experience CRM Clients 124

Martech

MARCH 10, 2025

This makes search experiences more intuitive and dynamic, creating a smoother user experience that keeps people returning to these tools. As AI search engines become better at understanding nuance and aligning with user needs, they reshape information discovery and brand engagement. Processing.

Engineering 105

Engineering User Experience Represent Trust 105