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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. Longer campaigns. Sports topped the field with an average ad campaign duration of 47 days. Playable ads. Processing.

Gaming 121
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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media. The tools automate campaigns on these platforms while optimizing campaign targets. Advantage+ shopping campaigns.

Campaign 110
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CDP and customer experience: Best of the MarTechBot

Martech

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Customers 116
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5 key trends we’re seeing in B2B marketing

Martech

Video just gets bigger and bigger Video’s growth as a highly effective tool in the B2B marcom kit continues, for a number of reasons: Its versatility and flexibility. Continued growth of video-centric media like TikTok and Instagram. Clearly, this campaign took a major investment of time, money and creativity.

B2B 136
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Retail media networks and advertisers going from guesswork to growth

Martech

If it’s easier for advertisers to execute and measure campaigns across multiple RMNs, they’ll increase their overall spend, the theory goes. “We Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. Processing.

Retail 127
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10 Qualities Your Funnel Marketing Software Should Have

ClickFunnels

Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Email Campaign Automation 2. Integration with Third-Party Tools Simplify Your Funnel, Amplify Your Growth What is Sales Funnel Software? Funnel Blueprint 3.

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Second quarter saw slowing ad spend on most platforms

Martech

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. This deceleration is partly due to a tougher comparison with Q2 of the previous year, where spend growth surged from 0% in Q1 2023 to 9% in Q2 2023.