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Best of the Bot: Create 10 promotional campaigns to drive in-store purchases

Search Engine Land

Prompt: Before we start, in addition to your other context, you are also an expert in B2C retail, specifically for garden center retailers selling plants, tools, garden care, pots and more. How can I assist you further in your B2C retail marketing efforts for garden center retailers? Understood? Answer: Understood.

Promote 101
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. When launching JustReachOut, I created an enticing landing page with product information that helped promote it and convince people to prepay to use it. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. Marketing vs. sales.

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The email marketer’s guide to effective marketing automation

Martech

commercial email laws and regulations (CAN-SPAM), a transactional email doesn’t require an opt-out link like a promotional email does. Don’t forget to cross-sell or upsell Have a cross-selling or upselling module in your transactional email to drive additional revenue. For example, under U.S.

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PepsiCo’s strategies for marketing via online games and esports

Martech

Instead, game publishers create and sell inventory for advertisers after the game is released. Cross-promotions in-game and on other channels. Consumer packaged goods companies like PepsiCo have adapted by launching their own direct-to-consumer offerings. Growing e-commerce through games. Processing.Please wait.

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4 ways you can use customer segmentation to increase sales

PandaDoc

It’s simple – if you know who you are selling to, there is a higher chance that you can offer them the solution that they really need. This can yield much better results than trying to sell to a broad audience. Target with personalized offers, upsell and cross-sell opportunities. Source: TopContent.

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9 steps to make a reactivation program that really works

Martech

RFM is useful for B2B marketers with different parameters, customer groups and purchasing or activity cycles from B2C marketers. The answer depends on what you sell and how often your customers buy. If you sell both, you may need different reactivation programs for these two product categories.

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SaaStr Crosses 1,000,000 Social Followers. Lessons Learned.

SaaStr

Beyond that, as B2B folks living in a B2C world, here are my top learnings. promoting yourself works a little, but not a lot. on LinkedIn , you can promote yourself and your product a lot more. Email is still the best way to sell something for us. And it wasn’t a total 5 goal until 2019. news feed on Quora.