Comscore launches new cross-platform measurement solution
Martech
JANUARY 5, 2022
Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. They will choose not only when but where to view and engage with your content.
Let's personalize your content