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Comscore launches new cross-platform measurement solution

Martech

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care. They will choose not only when but where to view and engage with your content.

Launch 100
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B2B Sales Training Techniques and Best Practices

Highspot

Each stage requires specific selling skills to satisfy prospect needs. B2B sales training equips sellers with skills, techniques, and tactics for selling products or services to other businesses. It plays a pivotal role in nurturing top selling talent who contribute to company growth. What is B2B Sales Training?

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In a Supply Chain Crisis, Selling Parts Online May Be Your Next Move

Salesforce

It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Users found the parts they needed quickly, leading to a 35% growth in the company’s user base after launch. The shift to self service is also making it easier to sell these parts. The result? Your company can do the same.

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How To Create a Winning Go-to-Market Strategy

Gong.io

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . A go-to-market strategy is a detailed step-by-step plan that provides a clear roadmap for launching a product into a market. It clarifies why you’re launching a product.

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Is a Sales Operations Career Right for You?

Sales Hacker

Sales ops is responsible for supporting and enabling sales reps to sell efficiently and effectively. Sales operations teams bring a system of selling and structure to a sales organization. Your professional experience should be specific to the company’s B2B or B2C sales environment. Developing your Sales Operations Skills.

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How to Minimize A/B Test Validity Threats

ConversionXL

Main problem: understandable, consistent cross-tool reporting. You can’t launch a test without doing proper quality assurance (QA). You need someone to put in the time to conduct cross-browser and cross-device testing for each variation before starting the experiment. Run tests separately for each type of device.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

It is about focusing your marketing efforts on a few select companies that could represent huge revenue streams. They offer a great opportunity for upsell and cross-sell. Here are some useful guidelines to avoid annoying your users when launching your personalization campaigns. Firmographics. Retargeting. Check it out.