Salesforce

JULY 28, 2022

In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. It built a new storefront in just 10 weeks, replicating the experience shoppers would get on a B2C website. Give customers control with self service. The result? Your company can do the same.

Original Equipment Manufacturer 52

Original Equipment Manufacturer Manufacturing Assembly Line Sell 52

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

SEPTEMBER 15, 2023

They’re spending a lot on online marketing and acquisitions and servicing all those leads from a low-cost place like India. Freshdesk was launched in 2011 as its first product, and its second product was released in 2014, with faster growth than the first. Sales cost was 20% of CAC, and marketing was 80%. Why is this important?

Gambling 90

Gambling Electricity Launch B2C 90

Martech

AUGUST 19, 2021

In a more focused space, Sangram Vajre likely brings the highly motivated #flipmyfunnel community with him (10,000) when he debuts on Terminus’s upcoming streaming service. Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. I can see them tuning into TV shows too.

B2B 112

B2B Electricity Retail B2C 112

Hubspot

MARCH 18, 2018

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" And, that was the intent all along.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

We transform, if it's even imaginable, into even bigger geeks than we normally are, squealing with the excitement typically reserved for iPhone launches and new seasons of Netflix series. Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" Below, you'll find a few of our favorites.

B2B 0

B2B B2C Angle Electricity 0

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. million visits to the campaign site, as well as 27 million views of the launch video. Gas and electricity might seem tricky to be creative about, on the surface. 5) CIM Marketing Excellence Awards.

Campaign 71

Campaign B2B B2C Promote 71