Martech

AUGUST 19, 2021

Brand safety technology is so crude it harms news publications,” said Dr. Augustine Fou, Group Chief Digital Officer of Fou Analytics, a marketing science consulting firm. Good guy detection technology can’t keep up with bad guy technology,” Fou said. The reason? Keyword blocking. Read more here. Quote of the day.

B2B 115

B2B Electricity Retail B2C 115

Hubspot

MARCH 18, 2018

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2B companies are just as passionate about their products as B2C companies are. 10 Exceptional B2B Content Marketing Examples. What It Does Well.

B2B 78

B2B B2C Electricity Engineering 78

Hubspot

JUNE 12, 2017

Many B2B marketers have seen B2C content at least once and asked, "Why do they get to have all the fun?" But the moments like the one we described above are the ones that remind us: B2C companies haven't locked down all of the truly interesting marketing angles. Below, you'll find a few of our favorites. 1) CB Insights: Newsletter. .

B2B 0

B2B B2C Angle Electricity 0

Hubspot

MAY 23, 2014

2) General Electric. With its technology blogs, dubbed Blogs@Intel , Intel sets itself apart by providing expert perspectives and making them easily discoverable online. Users can search content by category (Maersk Oil, Technology, Sustainability, and so on), and all posts are easy to read and share. 6) Dropbox. 10) Square.

B2B 78

B2B Electricity B2C Technology 78

Hubspot

FEBRUARY 15, 2017

based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. It is worth noting, however, that the awards self-admittedly emphasize B2C and B2E work, focusing on campaigns that aim to involve consumers or employees of a specific company. 5) CIM Marketing Excellence Awards.

Campaign 70

Campaign B2B B2C Promote 70

Hubspot

AUGUST 6, 2012

Most -- if not all -- of these pinboard ideas can be transferable to your own Pinterest account, whether you're company is B2B, B2C, or nonprofit. AMD, for example, has a board dedicated to its technology , and we have one at HubSpot, too, featuring a peek at our marketing software. And what's even better? Time to get pinning!

Electricity 76

Electricity Hospitality Healthcare Drivers/motivators 76

Hubspot

JUNE 26, 2012

Many B2B marketers are still convinced that Pinterest is only meant for their B2C counterparts. General Electric, a manufacturing & engineering company unequivocally killing it on all kinds of social networks, is unsurprisingly an example of excellent Pinterest marketing in a B2B industry. Healthcare. But that's simply not true!

Hospitality 74

Hospitality Manufacturing Healthcare Niche 74

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. 3) General Electric. Again, this is a perfect example of using the technology at hand to increase the effectiveness of your visual content. It feels like they have it so easy, particularly when it comes to visual content.

B2B 77

B2B Electricity Education B2C 77

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. If you haven't taken a gander at General Electric's Pinterest boards yet, head over there for some inspiration! But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Like this.

Networking 75

Networking B2B Lead generation Promote 75

ConversionXL

JUNE 2, 2020

Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Scott Brinker maintains the marketing technology landscape project. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Market saturation.

A/B testing 162

A/B testing X-functional Price Gaming 162