Martech

JUNE 4, 2025

Business models like B2B, B2C and B2B2C show distinct patterns. They build lean, focused stacks that reinforce their go-to-market (GTM) model and customer expectations. Choose the martech that enables your most important strategic bets. Company size influences complexity, but less than expected. Email: See terms.

Manufacturing 56

Manufacturing GTM Education B2C 56

Sales Hacker

APRIL 8, 2021

If you’ve worked at a B2B company that uses an ABM strategy for their Go To Market and has an SDR team you have inevitably run into the problem of lead attribution. In B2C or e-commerce these problems exist, too. Time-based attribution is fine for B2C, but it’s a fallacy for B2B companies with outbound SDRs.

B2C 117

B2C E-commerce Tradeshows Commission 117

Martech

DECEMBER 7, 2023

He’s assisted in the effort by his strategic advisor Karen Steele, former CMO of Lean Data and a senior marketing executive at Marketo. ” For years, marketing teams just sent emails with a link to a static gift card. ” Right now, Cardii’s target audience is B2B marketers. 3D, dynamic.”

B2C 120

B2C Sports B2B Gaming 120

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 128

Non-Profits E-commerce Consult Strategize 128

InsightSquared

SEPTEMBER 11, 2019

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. And the cons?

Campaign 78

Campaign B2C B2B Contact 78

Heinz Marketing

NOVEMBER 26, 2021

To sum it up, a great data intelligence platform provides “ both the data and technology you need to create a more cohesive go-to-market strategy from start to finish.” And while there are various Data Intelligence Platforms on the market, my favorite—and the one I have the most experience with—is ZoomInfo. Type & Model.

CRM 122

CRM Contact Campaign B2C 122

Martech

JUNE 26, 2024

They don’t have huge teams or budgets, but they’ve learned how to strategically use their resources. And I think that is the future of a go-to-market strategy for very smart companies, especially as I don’t think we see our budgets expanding anytime soon.

B2C 114

B2C Launch B2B Prospecting 114

Heinz Marketing

SEPTEMBER 29, 2020

Every single buyer – whether B2B or B2C – goes through a journey of decision-making. If you’ve read my blog about How to Market and Sell to the B2B Buying Committee , then you know just how complex a B2B purchase decision can be – in fact today, it’s more complex than ever. How are they acting? What are they thinking?

B2B 140

B2B Education B2C Strategize 140

Partners in Excellence

NOVEMBER 4, 2012

This isn’t outlandish thinking, many leaders in B2C sales are either doing or approaching this capability. A friend of mine, who happens to be a strategic partner of the company, confirms my suspicions and tells me about a lot of organizational changes. . and overall go to market strategies.

B2C 110

B2C Prospecting Finance Presentation 110

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Go-to-Market Strategy. Base Salary. BASHO Email. Buying Intent.

B2B 105

B2B E-commerce Cold Call Sales 105

InsightSquared

SEPTEMBER 11, 2019

By analyzing your “map,” you will have a better idea of each campaigns’ ROI so you can begin making more strategic decisions on which campaigns to push and when. . B2C Marketing. Impulse purchases often play a role in B2C, resulting in a much shorter sales cycle, sometimes only minutes long. And the cons?

Campaign 59

Campaign B2C B2B Contact 59

Heinz Marketing

MARCH 6, 2019

If I scale my efforts to additional accounts, often I’m expanding from, say, top strategic accounts into broad enterprise or commercial. ERIC : It is important for companies to approach account based as a complimentary go-to-market strategy, not a replacement. These accounts don’t justify the same investment.

B2C 77

B2C Drivers/motivators Account management B2B 77

ConversionXL

NOVEMBER 29, 2018

You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers. And optimizing for micro-conversions can undermine macro-conversions, especially if your marketing team never sees what happens after a form fill.

Customers 119

Customers Cross-sell Referrals Networking 119

Sales Hacker

DECEMBER 9, 2019

If you missed episode 86 , check it out here: PODCAST 86: Strategic Vs Tactical Approach in Sales Planning with Mary Rogul. Anthony’s journey from sales to product to marketing. How to leverage lessons from the B2C world. The second: Focus on the people in your market, not just your products. What You’ll Learn.

Pitch 57

Pitch B2C Contract Up-sell 57

PandaDoc

AUGUST 16, 2022

Many B2B and B2C sales professionals turn to LinkedIn to ask for their peers’ advice and share inspiring, relatable content around prospecting, cold email, demos, outreach, and more. He has over $100M in career sales under his belt and was the #1 Strategic Account Executive in the Enterprise Select Division of Salesforce.com.

Cold Call 52

Cold Call B2C Sales Follow-up 52

SaaStr

NOVEMBER 21, 2019

To build the initial team, to build the product, to build the initial go to market, to build the first customers and to build the ARR, the starting. Pietro : This journey used to end at the legendary, mythical product/market fit. Sizing the evaluation and the round is a strategic decision. That cannot be an afterthought.

B2C 64

B2C B2B Start-ups Growth 64

Hubspot

FEBRUARY 15, 2017

5) CIM Marketing Excellence Awards. based award program celebrates remarkable marketing examples of all kind -- B2B and B2C, and in a variety of verticals. Effie,” in this context, is short for “effectiveness,” especially within marketing. For more categories, deadlines, and details, click here. 12) Effie Awards.

Campaign 78

Campaign B2B B2C Promote 78

PandaDoc

FEBRUARY 28, 2025

A strategic revenue operations (RevOps) approach can help you optimize your end-to-end customer journey to maximize growth. Marketing, sales, and customer success departments are all aiming for a common goal: to drive revenue. HubSpot is a great choice for SaaS, e-commerce, marketing, and both B2B and B2C companies.

E-commerce 52

E-commerce Objectives and Key Results Contract Pipeline 52

ConversionXL

JUNE 25, 2021

This plan is your go-to-market (GtM) strategy , which should be informed by: Market conditions and competitive positioning Ideal customers and target audience Product offer and pricing Lead generation and customer acquisition process. These are the strategic questions that competitive research allows you to answer.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

DECEMBER 5, 2019

But what happens when these different sized businesses unite forces in strategic partnerships? A vibrant space of strategic partnering with earlier stage companies and some remarkable people doing it. And I found some exciting things happening in a lot of investments. We were able to bust those myths and get through some things.

Strategize 54

Strategize Strategic partnership Start-ups Up-sell 54

Heinz Marketing

MARCH 11, 2019

Derek says Marketing has to be forward leaning into the revenue discussion and held accountable for holding up their part of the revenue bargain. “We We get lost in our to-do list,” and the most notable CMO’s balance the use of tools and leadership to advance the strategic goals of the company.

Pipeline 68

Pipeline Sales B2B X-functional 68

Heinz Marketing

DECEMBER 11, 2017

Passion for conceptualizing and implementing marketing strategy, exceeding targeted projections, and leading teams for both B2B & B2C programs. They need to always be prospecting, whether that’s into their existing accounts for cross-sell/upsell opportunities, or big whale accounts and strategic accounts.

Pipeline 53

Pipeline Sales Cross-sell B2B 53

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SBI

NOVEMBER 7, 2019

Join us for “From Vendor to Strategic Partner: Uncovering Insights to Generate Customer Value” webinar. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Think how effective it would be. Video Reviews. Account Planning.

Customers 22

Customers Tradeshows Technology Technology 22

Sales Hacker

FEBRUARY 11, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jordan Crawford is an AI innovator, the Founder of Blueprint, and one of the top go-to-market engineers working today. Uh, so Jordan Crawford is a go to market engineer and advisor for some of the fastest growing companies out there.

GTM 78

GTM Pitch Up-sell Contact 78

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. “Amy has a passion for the art of strategic communication and. And she needs a hug every now and then. Shari Levitin. Amy Reczek.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Heinz Marketing

FEBRUARY 5, 2018

Incredibly passionate, self-directed and confident senior executive leader with fortified marketing, management and organizational skills evidenced by ongoing customer, partner and team success. ? It’s a pretty exciting opportunity and I feel really grateful and lucky as a marketer to be able to lean into both B2B and B2C skill sets.

Pipeline 60

Pipeline B2B Sales Pitch 60

SaaStr

MARCH 1, 2019

We’ve been around for 20 plus years, raised over 18 billion dollars and counting and our focus is broadly software which we define mainly as B2B and enterprise software with some B2C thrown in. So building a strategic plan for M&A. So we have seen a lot of things of different sizes. So what we can do – planning.

Growth 43

Growth Finance Negotiate Start-ups 43

SaaStr

JUNE 24, 2020

And one thing I really loved about working on B2C software is that marketing could really measure what they were doing and measure the customer journey. And with the move to SaaS models, building and selling B2B software is probably more similar to B2C than it is to traditional enterprise software marketing.

Pipeline 120

Pipeline B2C Campaign Start-ups 120

Sales Hacker

DECEMBER 8, 2017

Top 2018 Sales Trends & Predictions – Strategic Headlines. Companies that embrace strategic outsourcing will grow more quickly, more cost effectively and with better culture then those that do not. Sales enablement as a discipline is fast-growing and becomes more mature and strategic. Stop Hating On Social Selling!

Sales 108

Sales Cross-sell Up-sell Pipeline 108

SaaStr

JUNE 3, 2020

Michael Katz: So I took over sales, after we re-orged the go-to-market teams at the end of Q3 2019. We had grown a bunch, but our market had changed, and our go-to-market really needed to change as well. Michael Katz: I’ve always been pretty hands on with go-to-market, both on sales and marketing.

Pipeline 81

Pipeline Meeting Start-ups Up-sell 81

SaaStr

APRIL 10, 2025

4 Unexpected Learnings from Klaviyo’s Journey Marketing IS sales in B2C : Unlike B2B where sales teams drive revenue, in consumer businesses, marketing owns revenue responsibility entirely. This created massive customer value where marketers became internal heroes. Everything had to be automated.

E-commerce 63

E-commerce B2C Customers Strategize 63

Sales Hacker

DECEMBER 10, 2024

Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

GTM 110

GTM Construction Up-sell Cross-sell 110

ConversionXL

JUNE 2, 2020

Often, they go for the obvious—stuff like “easy-to-use” email marketing. But if you go to market with this message, you’ll go nowhere. Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important. Sure people want it, in principle.

A/B testing 162

A/B testing X-functional Price Gaming 162