ClickFunnels

JUNE 24, 2021

Also, if you are selling B2B products as opposed to B2C ones, you need to think about not one but two types of dream customers: The company. She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

OCTOBER 22, 2015

The categories you can filter by include things like "technology," "design agencies," "promotional," "ecommerce," and "hotel/restaurant." You can also filter by category, like B2B, B2C, education, or nonprofits. Which are your go-to resources for examples of great marketing? Share them with us in the comments.

B2C 78

B2C Sports Promote Retail 78

Salesforce

FEBRUARY 10, 2025

Tailored promotions and complementary product offerings customers will love? A full 72% of companies that built a B2B marketplace experienced market-share growth. B2C marketplaces are also realizing major profits. B2C marketplaces are also realizing major profits. All powered by data. Also made possible by data.

Healthcare 52

Healthcare Manufacturing B2C Retail 52

Search Engine Land

SEPTEMBER 11, 2023

B2C tends to have a much shorter cycle, ranging from a few minutes to a few weeks. Finally, B2C ecommerce would see the shortest sales cycle due to its direct-to-consumer transactions and relatively lower cost. Besides driving top-line growth, this may also be suitable for market share expansion or promoting a new product.

Profit margin 134

Profit margin Objectives and Key Results Campaign B2C 134

Martech

OCTOBER 14, 2022

However, many do not feel prepared to actually drive growth in important areas like market share and gross margin. Of course, that will vary depending on whether the CMO is in a B2B or B2C or even a D2C brand. Growth driver. CMOs are responsible for creating and managing a profitable growth strategy. Change agent.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Martech

AUGUST 24, 2023

market share, to Uber’s 74%, according to Bloomberg Second Measure. When customers buy a ticket to an event, Rokt’s technology sends a promotion that fits contextually with that event based on location, interest or other relevant tie-ins. The company has 26% of ridesharing’s U.S.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Hubspot

APRIL 9, 2012

This creates a human connection that helps translate the brand experience, and promote brand loyalty between companies and consumers that can't be achieved through words alone. If you think using visuals to drive engagement is a B2C marketer's game, take a look at how GE is doing it on their Facebook page. It’s fun!

Referrals 78

Referrals B2C Networking Represent 78

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. Promotions are highly visible. B2C (Business to Consumer) B2C ecommerce refers to selling goods or services to individual customers. Adding an item to your cart?

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Hubspot

MAY 10, 2012

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. 3) Promote new content with company status updates. 6) Email your LinkedIn Group members.

Networking 78

Networking B2B Lead generation Promote 78

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

APRIL 22, 2013

Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. We especially love that Intuit is embracing the tenets of inbound marketing while also leveraging the effectiveness of visual content. What other companies use awesome visuals in their marketing?

B2B 78

B2B Electricity Education B2C 78

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. In 2015, another study found that marketers ranked video as the second most effective type of content. How do most visitors feel about video?

Conversion 90

Conversion A/B testing Engineering Campaign 90

Hubspot

SEPTEMBER 9, 2020

While you might not expect a major social media platform like Facebook to invest in email marketing tools, this move actually makes a lot of sense. Since Facebook began the email marketing tool's test, marketers have caught on. Facebook's tool might not be as advanced as other free email marketing software.

Lead generation 101

Lead generation Contact Launch CRM 101

Hubspot

MAY 6, 2021

Whether you work in B2B, B2C, government, or non-profit organizations, defining and analyzing the market will help you make better decisions. This kind of analysis can help you grow your existing business, pivot into new markets and opportunities, or expand into the periphery of your current market. Demographic data.

Non-Profits 99

Non-Profits Government B2C Niche 99

SaaStr

AUGUST 12, 2022

So clearly there are areas of our economy that are slow growing and B2C has its challenges. So the closer you get to B2C, the more dramatic the impacts are in today’s weird world, so that’s the reality of the situation. At the other end of the spectrum, Shopify SaaS business only grew 10% last quarter.

Price 98

Price Pipeline Meeting Follow-up 98

SaaStr

APRIL 10, 2025

We’ll have the CEOs and CXOs of Snowflake, HubSpot, Rubrik, ServiceTitan, Box, Canva, Calendly, Descript, Perplexity, OpenAI, and so many more … sharing their secrets to scaling!! ” This customer love served as a powerful growth engine even before Klaviyo had a mature sales and marketing motion.

E-commerce 68

E-commerce B2C Customers Strategize 68