Martech

OCTOBER 1, 2024

This represents a 8.4% online holiday shoppers are expected to spend $240.8 billion in November and December this year, according to a forecast by Adobe. increase over last year’s holiday season, significantly higher than last year’s 4.9% year-over-year growth. Why we care.

Retail

Martech

JULY 19, 2024

That’s where the B2C aspect of things comes in and how we create experiences for those people to achieve financial security. The key thing we’re trying to drive is personalization in the customer experience and we think those audiences represent the most value for that.”

B2C

Martech

SEPTEMBER 27, 2024

The business cannot say the review portion of its website represents all or most of the reviews submitted if reviews were suppressed due to their ratings or negative sentiment. Businesses are also barred from misrepresenting the reviews on a review portion of its website.

Commission

Martech

NOVEMBER 12, 2024

Some were B2C, many were B2B. It’s about accurately reporting and representing the facts of the situation as best as I can so everyone might be able to have a new conversation about where to go next. B2C has the training, understanding and rigor to control all four Ps (product, pricing, placement and publicity).

GTM

Martech

JULY 31, 2024

Messenger and Audience Network continue to represent a small portion of total Meta ad spend for most advertisers. Instagram’s spend share increased from 29% last year to 32% this year, as its spend growth outpaced Facebook’s in Q2.

Click Through Rate

Salesforce

MAY 29, 2025

Yet most existing benchmarks including early efforts like CRMArena focus primarily on single-turn, B2C, and customer service scenarios. Earlier this year, we launched CRMArena to help evaluate LLM agents on basic B2C customer service tasks. What is CRMArena-Pro? It laid a strong foundation for single-turn business interactions.

B2C

Martech

SEPTEMBER 10, 2024

Foursquare cites research from Capital One showing that in-store sales represented 84.5% The consumers in the company’s model have control of the collected data for privacy protection. Why we care. Traditional in-store shopping at brick-and-mortar locations hasn’t gone away. And revenue from U.S.

Retail

Martech

JANUARY 9, 2025

These AI-driven representatives will engage with customers in ways that are deeply aligned with the brands ethos, ensuring interactions are authentic, meaningful and memorable. By mitigating human error, AI agents function as reliable, strategic assets, representing brands with a local touch that manual efforts struggle to achieve.

Drivers/motivators

RingDNA

JULY 2, 2025

It’s ideal for both B2B and B2C sales professionals aiming to sharpen their sales instincts and improve quota attainment. Salesforce Sales Representative Certification Tailored for new sales reps and teams, this certification teaches the essentials of using Salesforce CRM effectively.

Retail

Martech

JANUARY 2, 2025

The store represents significant reach and opportunity to introduce ads at the point of customer purchase decision. Home Depot hosted its first-ever InFronts advertiser event last year. In-store networks continue to be a hot trend, but are still very much in development for most retail media networks, Babcock said.

Retail

Heinz Marketing

MAY 15, 2025

Personas are typically tied to the ICP and represent roles across the buying committee. What is the difference between a B2B and a B2C buyer persona? B2B buyer personas represent individuals making decisions on behalf of a company, often as part of a group.

Drivers/motivators

Martech

AUGUST 1, 2024

billion — representing a 22% jump compared to the prior year,” said Lukman Otunuga, Senior Market Analyst at forex trading broker, FXTM. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year. The average price per ad was also up 10%.

Retail

Martech

AUGUST 8, 2024

That was the focus of an IAB roundtable this week featuring agency and RMN representatives. However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. So what’s the current state of the RMN-advertiser relationship?

Retail

Martech

FEBRUARY 20, 2025

Not exactly a representative group. Both platforms use predictive AI and real-time insights and will be available as fast-start packages for B2B and B2C enterprises. Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out.

Launch

Martech

JULY 31, 2025

CTV advertising introduces unique challenges in targeting, measurement and creative supply — and that’s just for B2C brands. As for emotions, while humor and heartstrings are reliable options for great B2C creative, B2B is much less about heartstrings. Luckily, we don’t measure B2B campaigns like we do B2C campaigns.

B2B

Martech

JUNE 11, 2025

From peak-season spikes to a perpetual pulse Despite the attention that seasonal peaks still receive, according to the research, holiday shopping season moments now represent just 10% of annual shopping opportunities. Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens.

Entertainment

Martech

SEPTEMBER 25, 2024

Salesforce plans to use Zoomin to improve Agentforce support for service representatives. Additionally, it automatically generates insights and recommendations by analyzing content consumption patterns and user behavior.

Technology

Martech

SEPTEMBER 17, 2024

11) Jed Dederick, CRO at the Trade Desk (representing DV360’s main competitor), emphasized that buy-side and sell-side interests should remain separate, highlighting the conflict in Google controlling both. He also likened Google’s dominance to a financial firm controlling the stock exchange, acknowledging the need for industry regulation.

Price

Martech

MARCH 12, 2025

This is rendered in the form of digital avatars representing audience segments that marketers can questions about preferences. ” A ‘person’ contains multitudes Each “person” in the audience represents a different demographic group and not an individual. Email: Business email address Sign me up! Processing.

Construction

Salesforce

FEBRUARY 3, 2025

Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. Business-to-consumer (B2C) A model where businesses sell products or services directly to individual consumers.

Objectives and Key Results

Martech

SEPTEMBER 13, 2024

Key battleground cities represent only 7% of total CTV spend at Keynes Digital, said Larkman. The impact of the political season on streaming campaigns is relatively small. Political campaigns, on the whole, are split 75%/25% in linear and broadcast TV over CTV.

Sports

ConversionXL

SEPTEMBER 20, 2018

This isn’t limited to the B2C space. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate.

Go To Market

Hubspot

NOVEMBER 7, 2024

In one particular case, while working with a B2C publishing business, Hormozi was able to convince founders at the company to shift its perspective on a potential upselling method. “I Perceived Likelihood of Achievement: This variable represents when your customer determines if they’ll get the best outcome by choosing your product or service.

Represent

Martech

MAY 13, 2025

That’s why you must be at the table where they make those decisions so you can represent your channel and demonstrate how it can work to achieve the goal. Bis The best email I’ve seen yet comes from luggage retailer Bis, which sent this email to its customers shortly after the first round of tariffs went into effect.

Customers

Martech

MARCH 20, 2025

Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. Snapshots extract key learnings and recommendations from reports and summarize them in the Viewers sidebar. Piper engages with Marketo leads through a brands website and email, converting them into opportunities.

Retail

Martech

DECEMBER 18, 2024

Gen Z represents and requires a complete reimagining of the consumer landscape. Over 60% of Gen Zers prioritize mental health and personal well-being. Unlike previous generations, who often saw digital connectivity and wellness as conflicting, Gen Z views them as naturally intertwined.

Entertainment

Salesforce

DECEMBER 23, 2024

The most common types of ecommerce business are business-to-consumer (B2C) and business-to-business (B2B). While these are often positioned as opposites B2B vs. B2C they share a similar focus on customer satisfaction and generating loyalty over time. For example, B2C brands might promote their products on social media platforms.

B2C

Martech

MARCH 24, 2025

Respondents represent 21 countries across five continents. The sixth edition of the Connected Shoppers report is based on a survey of 8,350 shoppers and 1,700 retail industry decision-makers. Data in the report are from two double-anonymous surveys conducted from Nov. 27 through Dec. All respondents are third-party panelists.

Retail

Martech

DECEMBER 27, 2024

While the initial release has some limitations, the Brand Report represents a significant step forward. Excluded campaign types: Search, Shopping, and Performance Max campaigns are not currently supported by the Brand Report. What’s next? Email: Business email address Sign me up!

Campaign

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. Small business owners: Small business owners represent a significant community on TikTok.

B2B

Martech

JUNE 25, 2025

Said monster being the reason for the outbreaks of empathy, tolerance and representative democracy undermining America’s greatness. At the time, executives from both companies expressed confidence that the new “business-friendly” FTC wouldn’t ask any pesky questions about anti-competitiveness would quickly approve the deal.

Pharmaceutical

Martech

JANUARY 5, 2022

I recently jumped from a B2C marketing department at Western Governors University (WGU) in the online higher education sector to a B2B marketing department at Zuora that provides subscription management software in the SaaS space. This change has made me think about the value of the B2B and B2C categories.

B2C

Veloxy

JANUARY 18, 2023

Sales representatives engage in activities such as attending professional events or scheduling in-person meetings with prospects and existing customers. Features can vary from one product to another, but the goals remain the same: Field sales software aims to improve communication and visibility for outside sales representatives.

Territory

Search Engine Land

JUNE 22, 2023

We believe it will provide publishers value and create SEO opportunities for B2B and B2C brands. The most significant B2B and B2C SEO opportunity is an AI snapshot carousel position earned with subject matter expert content. Our team at Eyeful Media has been actively testing the generative AI search environment.

B2C

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Sales representatives.

B2B

Martech

JUNE 24, 2022

After eight years of growth as a CDP serving B2C, media and other sectors, the changes represent a “new approach to our product and brand,” said CEO and co-founder Tasso Argyros in a release. ActionIQ, one of the leading B2C CDPs, is now describing itself as “the leading CX solution.”

Launch

Martech

NOVEMBER 22, 2021

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. The offering also represents the flexibility to target accounts or individuals. Why we care.

B2C