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Closing the Gap Between B2B and B2C Sales Experiences

Sales Hacker

Join the conversation with sales leaders from Zoominfo, CloudShare, Seismic, Walnut, 6sense, and Sendoso to gain invaluable insight on how they suggest incorporating B2C digital experiences into B2B sales processes. The post Closing the Gap Between B2B and B2C Sales Experiences appeared first on Sales Hacker.

B2C 75
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4 Major B2B Checkout Challenges to Fix in 2024

Hubspot

B2B consumers want the same seamless, product-led experiences they’ve grown to love with their favorite B2C brands. And while this is all great news for small businesses looking for a way to digitize and streamline their sales process—there are major problems looming. Namely, checkout problems.

B2B 83
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Humanizing B2B: The key to better customer experience

Martech

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C.

B2B 139
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Demandbase brings account-based advertising to consumer platforms

Martech

Demandbase, the ABM software platform, has launched Audience Management Destinations, a new solution which enables account-based advertising on a range of platforms associated more with B2C than B2B activity. Why we care. Again, the B2B buyer journey has changed — irrevocably.

B2C 117
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5 Insane Tips for Enhancing B2B Customer Experience

Cience

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98
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It’s time to prioritize customer experience in B2B

Martech

I’ve seen this to be true, with the excuse being that B2B buyers don’t have the same customer service needs as B2C. While that may be true in some respects, poor availability makes for a frustrating experience overall — and one that further colors the trust with the company in question.

B2B 98
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Overcome The 5 Most Common Sales Objections in B2B Sales

Sales Hacker

Objections are a part of life in sales, but they can be especially difficult to deal with in B2B sales. Unlike B2C, you’re not always speaking directly with a decision maker, and you have the added difficulty of needing to align your offering with the long-term goals, strategies, and budgets of your prospects. .

B2B 93