Remove B2C Remove User Experience Remove UX
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6 ways for B2B Companies to Up Their Customer Experience Game

Cience

Though B2C industries may be leading this change, B2B sales are not far behind. Therefore having a customer-centric mindset and providing a great customer experience is becoming more critical in the B2B space as well. Personalize Customer Experiences. Create a smooth UX across the board. Look at your online content.

Gaming 102
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24 customer experience misconceptions debunked

Martech

Consequently, you impact the experience. Customer experience is the same as user experience’ While customer experience and user experience (UX) are related, they are not interchangeable. If you have customers (like B2B companies do), designing and delivering a great experience is critical.

Customers 132
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B2B Websites: 10 Best Practices for UX and Design

ConversionXL

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). Usability heuristics are “best practices” for user interface design. That’s an important distinction.

UX 73
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How to Recognize Great Conversion Optimization People

ConversionXL

Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. Doesn’t matter if it’s B2B or B2C, ecommerce or SaaS, we’re deadling with (irrational, emotional) human beings. 7 They know good design and user experience. How are users currently using it?

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The Beginner’s Guide to SaaS Conversion Optimization

ConversionXL

In a way, B2C marketers have to worry about “lead nurturing,” too, it just tends to be after the purchase. Onboarding and UX. Although this is probably a function of product and UX teams, it bears mention. And that’s where product onboarding comes in, and really UX in general. Lead Nurturing.

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5 enduring trends in martech

Martech

This is not a blanket indictment of trying to tailor more effective user experiences. Clearly, content is central to any effective user experience – just ask any UX designer. It shouldn’t surprise you that many consumers find personalization efforts creepy or hackneyed. Prioritizing business use cases really helps.

UX 134
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10 Best Practices for Better B2B Website Experience

ConversionXL

Here are some ideas about of how you can apply 10 Jakob Nielsen Usability Heuristics to lead generation websites in the B2B or high consideration B2C realm, where there isn’t necessarily any transactional functionality, e.g. e-commerce, user registrations, etc. That’s an important distinction. Image Credit.

B2B 120