Why we care about B2C marketing: A guide for marketers
Martech
NOVEMBER 11, 2022
Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Tracking what they ultimately end up buying.
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