Lead Fuze

AUGUST 1, 2021

In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. What is Influencer Marketing? Social Influencer marketing is a trending topic in content marketing. And micro-influencers are making things much easier.

Niche 98

Niche Follow-up Contact Intrinsic 98

Lead Fuze

NOVEMBER 14, 2023

Visualize a landscape in which you, as a content marketer, wield the capability to produce an abundance of captivating blog articles and social media posts that speak to your viewers. A place where every piece of marketing copy strikes gold in attracting readership and fostering brand loyalty. How is AI affecting content marketing?

Technology 52

Technology Technology Strategize Campaign 52

Sales Hacker

APRIL 9, 2020

There’s still time for professionals to take advantage of this platform. Evolved Media is a content marketing and technology publishing agency that serves B2B technology businesses. 90 million senior-level professionals and 63 million decision makers now use LinkedIn, yet only 1% of LinkedIn users share content on a regular basis.

Objectives and Key Results 79

Objectives and Key Results Strategic planning Strategize Clients 79

Hubspot

APRIL 9, 2020

While some of the tactics on this list will take a bit more time and strategic energy to execute on than automatic ads generated with third-party data, these alternatives can still help you learn about your audience target, develop a buyer persona, and pinpoint ads or marketing materials to the right prospects. Think about it.

Launch 100

Launch Networking Contact Promote 100

criteria for success

JANUARY 8, 2020

Having a solid sales process is crucial for any successful sales team. That's why we put together this detailed sales process template for B2B sales teams. While there is no one way to sell anything, a sales process helps to move your prospects through the funnel. 7-Step Sales Process Template: 1.

Process 69

Process Territory Lead generation CRM 69

Lead Fuze

NOVEMBER 10, 2023

Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. Sounds like a sci-fi movie? But what if I told you that this isn’t too far from reality? With the advent of artificial intelligence , it’s worth asking: Will marketing be replaced by AI?

Gaming 52

Gaming Strategize Technology Technology 52

ConversionXL

FEBRUARY 3, 2022

Where campaigns to build brand awareness and generate top-of-funnel sales drive traditional marketing, data across the entire customer lifecycle drives growth hacking in marketing. Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. Growth hacking isn’t about deploying sleazy tricks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

Gong.io

JANUARY 5, 2019

The best sales methodology for your situation will change; it’s not static. Your company needs different sales methodologies at different stages of its maturity. The sales methodology that works in one stage of your company’s growth may actually harm it at a different stage. The Top 10 Sales Methodologies.

Pitch 131

Pitch Sales Up-sell Contract 131

Lead Fuze

AUGUST 12, 2021

The Best Sales Podcasts for You This 2021. The ability to listen to an almost inexhaustible supply of training, case studies, and applicable tips via sales podcasts shouldn’t be taken for granted. From individual sales reps to Founders, there are so many great “shows” to help you become better at your job.

Drivers/motivators 98

Drivers/motivators Sales Inside sales Up-sell 98

The Sales Hunter

MARCH 13, 2013

The opening sentence of your email should contain words like strategic , value , leadership , profit , trust , leverage , advantage and competitive. ” It’s a horrible first impression, looks like every other email, and the list could go on and on. They scream, “I’m trying to sell you something!”

Prospecting 96

Prospecting Strategize Referrals Promote 96

criteria for success

DECEMBER 31, 2019

A sales process is to selling as a recipe is to a cake. Without the proper steps in a particular and strategic order, you will fail at both selling and baking a cake. This is the same reason why having a B2B sales process is so important. What is a Sales Process? The Value of a B2B Sales Process.

Process 59

Process B2B Territory CRM 59

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew.

Customers 108

Customers Strategize Campaign Manufacturing 108

ConversionXL

JANUARY 18, 2022

Studies show that only 5% of B2B buyers are ready to buy. If you spam the non-buyers with sales CTAs, you’ll only annoy them. Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right?

Non-Profits 109

Non-Profits Follow-up Education Trust 109

Heinz Marketing

OCTOBER 12, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This AND A LOT MORE.

Pipeline 130

Pipeline Cold Call Sales Clients 130

Hubspot

DECEMBER 22, 2020

For example, if you Google "sales funnel" the search engine results page (SERP) indicates you're looking for the definition of a sales funnel. If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. For the record, I don't agree.). Avoid paid keyword traps.

Gambling 101

Gambling CTR Education Campaign 101

ConversionXL

NOVEMBER 27, 2019

The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer. The New York Times, January 2001. Dean Kamen’s code name for the project was “Ginger.” That was all most people knew.

Customers 101

Customers Strategize Campaign Manufacturing 101

Heinz Marketing

JULY 27, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 95

Pipeline Angle Sales Pitch 95

Hubspot

MARCH 15, 2016

Research conducted by Forrester has shown that marketers see an average 20% increase in sales opportunities from nurtured vs non-nurtured leads. Furthermore, the research also reveals that companies that excel at lead nurturing generate 50% more sales at a 33% lower cost (Source: Forrester, 2014 ). So you are probably wondering….

B2B 78

B2B Contact Follow-up Cold Call 78

Lead Fuze

JULY 12, 2023

Understanding how to ask for referrals in sales is a crucial aspect of any successful business strategy. Referrals can significantly shorten the sales cycle, provide high-quality sales leads and help achieve your sales targets more efficiently. Stay tuned as we delve into the nuances of asking for referrals in sales.

Referrals 52

Referrals Contract Clients Trust 52

PandaDoc

OCTOBER 3, 2023

Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. As the same State of Sales 5th edition claims, salespeople, on average, sell only 28% of their working hours. As AI evolves, sales processes will become more predictive and proactive.

Process 52

Process Objectives and Key Results X-functional Sales 52

Score More Sales

MAY 8, 2012

I purged the word from my vocabulary years ago, and even though I work in “war rooms” with big technology companies where we work to determine our advantages in gaining new customers, I view things from an industry counterpart mentality. We all write, speak, train, coach, or mentor within the B2B sales world.

Niche 81

Niche Sales B2B Up-sell 81

Score More Sales

MAY 8, 2012

I purged the word from my vocabulary years ago, and even though I work in “war rooms” with big technology companies where we work to determine our advantages in gaining new customers, I view things from an industry counterpart mentality. We all write, speak, train, coach, or mentor within the B2B sales world.

Niche 81

Niche Sales B2B Up-sell 81

SBI

MAY 16, 2019

to Improve Sales Coaching. Membrain , the Sales Enablement CRM company, and Refract.ai, the UK-based Sales Conversations Intelligence company, have partnered up to improve sales coaching for B2B sales teams. In sales, the words used, phrases chosen, questions asked all impact on success.

CRM 21

CRM Sales B2B Strategize 21

Search Engine Land

MAY 13, 2024

And for B2B, you need a content strategy with a strategic distribution plan. Here are a few proven ways to supercharge your B2B content distribution strategy. Top B2B content distribution strategies that work Content marketing is crucial for B2B. But it’s not enough to just create great content.

B2B 117

B2B X-functional Pitch Click Through Rate 117

PandaDoc

APRIL 27, 2018

Your business plan must address them in a clear, concise, strategic, and realistic way. A business plan is essential to your company’s success. After all, seven out of ten businesses fail within five years. But for 70 percent of business companies, failure is the reality, and the primary cause is a lack of planning. What is a business plan?

Transportation 84

Transportation Niche Profit margin Objectives and Key Results 84

Search Engine Land

MAY 26, 2023

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Truly, the businesses that do B2B content marketing right have a giant competitive advantage. First: The wrong way to do B2B content marketing The only way to learn the right way to do content marketing is to understand the wrong way, first.

B2B 110

B2B Promote Engineering Up-sell 110

Heinz Marketing

FEBRUARY 26, 2018

We loving sharing Sales Pipeline Radio with you (live every Thursday at 11:30 pst). We cover a wide range of topics, with a focus on sales development and inside sales priorities heading into and throughout the year. By Matt Heinz, President of Heinz Marketing. We’ve has some truly great guests and many more to come.

Pipeline 48

Pipeline Sales B2B Start-ups 48

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? This list is not endorsed or sponsored in any way. Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Iannarino

JUNE 22, 2021

The legacy approaches follow processes that were effective in the past, but they have been consistently losing their value for sales organizations and their clients. The nonlinearity of the sales conversation has reduced the value of a linear approach, even though the concepts are worth retaining. Part 2 | The Starting Question.

Process 170

Process Sales Clients Negotiate 170

Heinz Marketing

JULY 23, 2018

We invite you to listen to Sales Pipeline Radio , live every Thursday 11:30 am PST. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 40

Pipeline Sales B2B Start-ups 40

Martech

NOVEMBER 20, 2023

Publishing authoritative content is among the best ways to attract high-value B2B leads. However, creating appealing content for buyers at different stages of the buying journey is often the greatest challenge for B2B marketers. Discover the power of curation and how to start curating content for more effective B2B marketing.

B2B 135

B2B Entertainment GTM Niche 135

SaaStr

SEPTEMBER 27, 2019

As for Ryan, prior to G2 he was Senior Director of Global Marketing at Hubspot where among many other achievements, he scaled HubSpot’s marketing-generated sales revenue by 330% year-over-year. Due to his success, Ryan has been named to Forbes’ List of World’s Most Influential CMOs. Using data to your advantage.

Start-ups 51

Start-ups B2B A/B testing Pipeline 51

SaaStr

JANUARY 10, 2020

Does Bob agree with the notion that channel sales have completely died in the world of SaaS? 297: Bob Moore is the Founder & CEO @ Crossbeam, the startup that helps companies find overlapping prospects and customers while keeping the rest of their data private and secure. Loving our podcast content? Why is this?

X-functional 53

X-functional Start-ups Drivers/motivators Go To Market 53

Salesmate

FEBRUARY 16, 2021

Sales have been a male dominant industry for a long time now. Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. We have put together a list of 15 such female influencers who have done their best and have become role models to look up to! Why do we need more women in Sales?

Sales 105

Sales Follow-up B2B Niche 105

Veloxy

SEPTEMBER 5, 2023

Whether you’re a beginner, intermediate or inside sales expert, we can all agree on a few things. One; sales is no longer just about high pressure, ‘won’t take no for an answer’ pitches. Today, it’s more of a different dynamic where sales reps listen, empathize, and even kill pitches early if they sense the prospect isn’t interested.

Inside sales 130

Inside sales Pipeline Quota Cold Call 130

Heinz Marketing

MARCH 22, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Pipeline 131

Pipeline Referrals Angle Sales 131

Heinz Marketing

MAY 28, 2021

Your marketing team has spent countless hours strategizing, building up your database, identifying target accounts, developing content and messaging for buyers in your market, and campaign planning. I get a sale email from Old Navy almost daily and it drives me crazy! I’m going to opt out.” All that work, and the person is gone.

B2C 120

B2C Campaign Retail Start-ups 120