Hubspot

MARCH 26, 2016

For young creatives, the problem may be that they don’t have the context to know what’s new and what’s a tried-and-true solution. What Is Design Fixation? Design fixation, also known as the Einstellung effect, was first studied by Abraham Luchins in 1942 in what is known as the water jar experiment.

Clients 52

Clients Growth Campaign Presentation 52

ConversionXL

OCTOBER 18, 2018

How many of those do you trust? Our brains are hardwired to take shortcuts that bias our identification of expertise, helping charlatans thrive and warping our decision-making. Even if we initially judge someone based on real expertise, we often overextend that evaluation—a cognitive bias known as the Halo Effect.

UX 188

UX Strategize Appointment Education 188

ConversionXL

DECEMBER 18, 2015

No matter how many times you read about “the death of email”, it remains paramount in the online world. However, there are four types of promotional emails you see quite often: sales / special offer emails, upgrade emails, event / invitation emails, and blog emails. Sales, Special Offer & Holiday Emails.

Promote 91

Promote A/B testing Campaign Start-ups 91

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. So what are the best sales books for helping you reach peak performance? Have been recommended by sales professionals. Here’s how you can find the sales books that are most relevant to you. Sales Models and Fundamentals.

Sales 141

Sales Objectives and Key Results Technique Non-Profits 141

ConversionXL

OCTOBER 2, 2018

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. Don’t expect a single paper to define, for all time and every business, the ideal pixel width for product images or sample size for accurate sales forecasts. These are truths that our impulses write onto MRIs.

Electricity 134

Electricity Territory Trust Hospitality 134

ConversionXL

JUNE 22, 2016

No, the biggest obstacle to a testing program – even a mature program – tends to be human error and cognitive bias. No matter how data-driven you try to be, decisions are still always people-driven. What’s a Logical Fallacy? Note: this list only a touches on a few of the common ones. Hasty Generalization.

Growth 61

Growth Agriculture A/B testing Consult 61

ConversionXL

JANUARY 21, 2016

What Is Copywriting, Really ? Despite its popularity, there is still some confusion about what copywriting is and is not. So, what exactly is copywriting? How do you do that, exactly? a product, an email newsletter, a free quote) is worth more than what they’re giving you (e.g. Tweet It!]. Is it clear?

Drivers/motivators 91

Drivers/motivators A/B testing Start-ups Up-sell 91

ConversionXL

OCTOBER 23, 2019

’ These blog posts are written by publishers who want more traffic and click bait, which is why most of them are titled something like ‘The 1 tip that increases revenues by 780% every single time.'” Every industry is plagued by myths, misunderstanding, and half truths. Why do they persist? Totally wrong.

Conversion 81

Conversion A/B testing Objectives and Key Results Non-Profits 81

ConversionXL

JUNE 26, 2017

Dunning–Kruger effect is a cognitive bias where someone is so incompetent that they don’t know that they are incompetent, they think they are tremendous. Bottom line – we don’t know what’s the best solution. Treat each idea as fungible – because we don’t know what works what doesn’t.

UX 85

UX Cross-sell A/B testing Government 85

ConversionXL

FEBRUARY 13, 2014

But, you do have control over email engagement & how relevant your content is. But, you do have control over email engagement & how relevant your content is. How does this relate to your emails? Your content is no longer relevant to them, so they stop opening your email or they unsubscribe. image source. image source.

Click Through Rate 117

Click Through Rate Non-Profits Campaign A/B testing 117

ConversionXL

JULY 22, 2016

Over the past year or two, scientific research has come under increasing criticism for how it is conducted and promoted. And designing a study that controls for all the right inputs, includes enough participants to achieve statistical reliability, eliminates bias and false positives, and is replicable is exceptionally difficult.

Trust 69

Trust UX Campaign Government 69

ConversionXL

NOVEMBER 10, 2015

He shows some practical examples and cases that show how effective optimization programs gain a lot more momentum and drive more optimization ROI than usual testing efforts do. How boring is that? In other countries you know what’s Zalando? What a nice word for a nice animal. What I want to talk about it.

E-commerce 109

E-commerce Profit margin Retail Drivers/motivators 109

Hubspot

APRIL 2, 2015

Fewer people read your blog posts than you think. Great headlines, though, can make a dramatic impact in the opposite direction. points out , a title can have a huge impact on what the audience takes away from an article. So what does make a great headline? More people read your headline than you think, too.

Click Through Rate 78

Click Through Rate Trust Start-ups Service 78

ConversionXL

OCTOBER 28, 2015

What does that mean for conversions, though? Because your standards have been raised, and now all you can think about is how much better the other options may have been. More choice equals freedom, right? Well, yes, but there’s a good body of evidence that the more choices we are presented, the less happy we are with the one we make.

Conversion 123

Conversion Price Drivers/motivators Networking 123

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. That’s what this post is about: looking inward instead of outward. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Driving it is the UX.

UX 100

UX User Experience Objectives and Key Results Conversion 100

ConversionXL

JULY 12, 2017

But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”. That’s what this post is about: looking inward instead of outward. We’ll answer the following question in concrete and comprehensive detail: how can we improve ecommerce UX? Driving it is the UX.

UX 95

UX User Experience Objectives and Key Results Conversion 95

ConversionXL

JUNE 19, 2018

We cannot predict what will work. Balance short and long term impact. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. The growth system is broken: product, marketing and sales are siloed. Use plain language.

A/B testing 103

A/B testing Cross-sell X-functional Growth 103