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What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?

Salesforce

Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. Probably not.

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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

However, viewing those challenges using inherited legacy models only makes things worse. In modern B2B contexts, a complex sale is one in which the client is required to make a decision they make infrequently, with potential negative consequences for making a poor decision. Part 3 | Information.

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82 Open Ended Sales Questions (Ultimate Guide Included)

Veloxy

Did you know that asking questions makes it more likely for customers to approve of you? Additionally, we’ll cover some of the common mistakes to avoid when asking open ended sales questions. Here are the five most popular open ended sales questions we use at Veloxy: How’ve you been? It’s true.

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This day in search marketing history: February 2

Search Engine Land

Google Search Console snapshot in search results now can show domain properties 2022: A card could appear only if you were an owner or full user of the site in Google Search Console, and you are signed in with that Google account while searching for your site or queries it might rank for. Bing: “We Do Not Copy Results.

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6 reasons why SEO audits seem like a waste and how to fix them

Search Engine Land

My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized. It’s more an issue of both doing the audit and selling it the wrong way, which is the root cause of the perception that “SEO audits are a waste of time.”

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The 7 biggest mistakes salespeople make when presenting pitch proposals

PandaDoc

If you can’t clearly communicate your value proposition through a well-written and well-delivered presentation, you’re never going to land the sale. Savvy salespeople know that it isn’t just what you say. It’s how you say it. Mistake #1: Presenting a generic proposal. The same sentiment applies to sales proposals.

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How To Create a Great Voice and Tone for Your Brand

Salesforce

If you’re a marketer, you’re probably wondering: How do I sound more human with my voice and tone? How do I step into my audience’s shoes the way the best brands do it? You know, like how your paper towel brand shares a recipe for Halloween cupcakes. Okay now — let’s do this. So, what do I mean when I say content?

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